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Philosophy and Social Media 4: Gift Economics and Collaborative Consumption

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Philosophy and Social Media 4: Gift Economics and Collaborative Consumption

  1. 1. PHILOSOPHYAND SOCIAL MEDIA
  2. 2. Call of the crowd• Tribal values: a sense of belonging to an online tribe - a community of peopleunited by common values and interests
  3. 3. The „saving power‟ of social mediaThe more we spend our lives online, and ourproducts and appliances communicateonline, the more the real world is duplicatedas data• Social media sites are data-harvestingengines; prosumers are data-resource• Heidegger: „Where the danger is, therelies the saving power also‟• Social media creates prosumers. Itthereby fosters a social culture based in:• Sharing• Trust• Reciprocity
  4. 4. The rise of collaborative consumption2010: TIME Magazine namescollaborative consumption as anidea that will change the world• Sharing promoted bysustainability movement• Facilitated by internet• Boosted by financial crisis
  5. 5. „Collaborative consumptionstarted online - by postingcomments and sharingfiles, code, photos, videos, and knowledge. And now wehave reached a powerfulinflection point, where we arestarting to apply the samecollaborative principles andsharing behaviours to otherphysical areas of oureveryday lives‟.
  6. 6. What is collaborative consumption?„[A]n emerging socioeconomic groundswell: the old stigmatized C‟s associated withcoming together and “sharing” – cooperatives, collectives, and communes – are beingrefreshed and reinvented… We call this groundswell Collaborative Consumption‟.Rachel Botsman and Roo Rogers, What’s Mine is Yours: The Riseof Collaborative Consumption (2010)
  7. 7. What is collaborative consumption?
  8. 8. What is collaborative consumption?Botsman and Rogers distinguish three kinds of collaborative consumption service:1. Product service systems2. Redistribution markets3. Collaborative lifestyles
  9. 9. Rise of collaborative consumption• 2008 financial crisis: a catalytic moment for collaborative consumption.• Brian Chesky (CEO of AirBnB):‘People realized that they are not defined by the things they own, they are defined bythe experiences they have’• Social experiences are the intrinsic goods at the heart of the sharing economy
  10. 10. The joy of the gift• Gifters earn reputation and prestige for gifts• Recipients feel indebted to gifters. Mauss argues that the gift creates a „feelingbond‟ that unites parties in a tribe• Reputation, prestige, and social solidarity: the intrinsic goods of gift economies
  11. 11. The rise of reputation systems
  12. 12. The rise of reputation systems
  13. 13. TrustCloud: real time reputation metrics• Gathers information from numerous social media services and algorithmicallydetermines your reputation based on the nature and frequency of contributions.
  14. 14. TrustCloud: real time reputation metrics• Gathers information from numerous social media services and algorithmicallydetermines your reputation based on the nature and frequency of contributions.
  15. 15. Connect.me: P2P reputation
  16. 16. PHILOSOPHYAND SOCIAL MEDIA
  17. 17. The rise of collaborative consumption
  18. 18. Build a reputation through virtuous gifts• Gift-giving should be empowering• If it depletes you, you are doing it wrong
  19. 19. Nietzsche and the gift-giving virtue• Friedrich Nietzsche (1988-1900)• Gift Giving Virtue (Thus SpokeZarathustra): „health‟ = abundant creativity• Abundance from Latin ab-unda, meaningthe wave that overflows• „Bless the cup that wants to overflow…‟• Abundant heart „surges broad and full like a river‟
  20. 20. Nietzsche and the gift-giving virtue• „My city is great!‟; „My house has thisextra room‟; „I‟m not using mycar, would anyone like to hire it?‟
  21. 21. Foucault and the art of life• Anti-naturalism: the self is not given, it is made and remade• The „art of life‟ of ancient Greece and Rome
  22. 22. Foucault and the art of lifeWe need an „art of life‟ for the age of social media• Nomadism - agility, curiosity, inquisitiveness• Communalism - care, generosity, mutualism• Mindfulness - presence, integrity, authenticity.
  23. 23. PHILOSOPHYAND SOCIAL MEDIA

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