Going Viral with Animated Explanations


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Explania Webinar - Going Viral with Video
Case studies from Explania.com
Make your content spread viral with neutral and embeddable animated explanations and generate leads with interactive call-to-action

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Going Viral with Animated Explanations

  1. 1. Viral Video Content MarketingGoing viral with Video
  2. 2. Viral Video Content Marketing Timo Mouton Online Marketing Manager Explania @stimorolthywww.explania.comwww.twitter.com/explaniawww.facebook.com/explania
  3. 3. Viral Video Content MarketingAgenda:Why Video?What is Content Marketing?Advertiser VisibilityCase Study
  4. 4. Viral Video Content MarketingWhy focus on Video? Too much data People are busy and impatient Short attention spans Interactive
  5. 5. Viral Video Content MarketingVideo is huge!Prediction: by 2013, 90% of Web Traffic will be Video http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/
  6. 6. Viral Video Content MarketingVideo is driving Search: 38% use search engines to find video 54% use Youtube search to find video >30% of search results contain video SEO! 53 times more likely to drive a first page result than traditional SEOSource: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
  7. 7. Viral Video Content MarketingVideo is driving Social: Facebook has become larger than Google in 2010 (US, Visits) 3rd place in top 10 Online Video Views >20 million videos uploaded each month >2 billion videos watched each month Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
  8. 8. Viral Video Content MarketingHow long is a link alive? http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay/
  9. 9. Viral Video Content MarketingJoe Pulizzihttp://www.junta42.com/
  10. 10. Viral Video Content Marketing“Regardless of what business you’re in,you’re really in the content business.” Gary Vaynerchuk
  11. 11. Viral Video Content Marketing
  12. 12. Viral Video Content MarketingSo…
  13. 13. Viral Video Content MarketingThe King is Back!
  14. 14. Viral Video Content Marketing6 rules of Content Marketing Non Promotional Relevant to Target Audience Relevant to your Company Close a Gap Well-Made Give ProofSource: http://www.youtube.com/watch?v=UDvan57wGXc
  15. 15. Viral Video Content Marketing When do people share content?Entertainment InformationFun RelevanceWeird stuff ValueAmazing Interesting
  16. 16. Viral Video Content MarketingHow to go viral?
  17. 17. Viral Video Content MarketingEmbedding: Viral Spreading
  18. 18. Viral Video Content Marketing A few Tips & TricksUse all your channelsEnable sharingMap your Ecosystem
  19. 19. Viral Video Content MarketingAdvertiser Visibility and CTA
  20. 20. Viral Video Content MarketingCase Study: Edenred Ecocheques
  21. 21. Viral Video Content MarketingEmbedding  Viral
  22. 22. Viral Video Content MarketingSome Statistics (Edenred - 2010): Embeds NL: 92 Embeds FR: 46 Loads NL: 201.778 Loads FR: 75.524 Views: 50% of loads
  23. 23. Viral Video Content MarketingROI? CTR NL: 11% CTR FR: 14% Target Group
  24. 24. Viral Video Content Marketing About UsMultimedia company specialized inanimated explanationsFor delivery on any screen: PC, TV, mobile, …All world languages
  25. 25. Viral Video Content MarketingThey trust us
  26. 26. Viral Video Content Marketing Thank you! Questions?tmo@instruxion.com @stimorolthy @explania