By Pixel and Pedal:
Saving the Planet
Through B Power
Business4Better
May 1, 2013
Anaheim, CA

Tim Frick | @timfrick
Monda...
Summer 2010

Monday, November 25, 13
When you’re angry
take it out on your legs...

Monday, November 25, 13
Monday, November 25, 13
320 Miles
5 Days

Monday, November 25, 13
And hills...

....literally,
for days!
Monday, November 25, 13
Monday, November 25, 13
Monday, November 25, 13
And then
I went home.
:-(

Monday, November 25, 13
Monday, November 25, 13
Monday, November 25, 13
Monday, November 25, 13
Monday, November 25, 13
Monday, November 25, 13
Beer!
Professional
Development
Fund

Monday, November 25, 13

Better Healthcare
Monday, November 25, 13
Monday, November 25, 13
Monday, November 25, 13
Monday, November 25, 13
Monday, November 25, 13
Cause-Driven Clients

Monday, November 25, 13
Team Mightybytes

Monday, November 25, 13
Monday, November 25, 13
Monday, November 25, 13
Monday, November 25, 13
•
•
•
•

ideos
al networks.
Shot over 60 v
blog posts, etc.
directly to soci
d
Facebook walls,
nd some share
n
blog, a
eos...
Monday, November 25, 13
Monday, November 25, 13
• Lists for each day.
• Custom locations.
• 84 tips (find bathrooms,

water stops, etc.)
• Lost riders can search to
get di...
PORT

CLIMATE R

me sit
Here are so

Monday, November 25, 13

IDE NY

E
TREACH R
C 2012/OU
C-D

past mo
s from the
e metri...
CLIMATE RIDE NYC-DC 2012/OUTREACH REPORT

• Facebook sends more traffic to the Climate Ride site than all the other social...
Monday, November 25, 13
Monday, November 25, 13
Monday, November 25, 13
Climate Ride Benefits
• Website redesign with CMS and new features.
• Increased community engagement via event-based
social...
Mightybytes Benefits
• Team-building experiences that positively impact
morale, camaraderie and the company in general.
• P...
B Lab Benefits
• Internal employee motivator to push personal
boundaries for participating B Lab staff.
• Deeper connection ...
Thank You!
Questions?

Tim Frick
Mightybytes, Inc.
www.mightybytes.com
@timfrick

Monday, November 25, 13
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By Pixel and Pedal: Saving the Planet Through B Power

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Presented at Business4Better in Anaheim, CA on May 1, 2013, this presentation covers how Chicago web design firm Mightybytes used B Lab's Impact Assessment to forge strategic, mutually beneficial business partnerships with two not-for-profit organizations.

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By Pixel and Pedal: Saving the Planet Through B Power

  1. 1. By Pixel and Pedal: Saving the Planet Through B Power Business4Better May 1, 2013 Anaheim, CA Tim Frick | @timfrick Monday, November 25, 13
  2. 2. Summer 2010 Monday, November 25, 13
  3. 3. When you’re angry take it out on your legs... Monday, November 25, 13
  4. 4. Monday, November 25, 13
  5. 5. 320 Miles 5 Days Monday, November 25, 13
  6. 6. And hills... ....literally, for days! Monday, November 25, 13
  7. 7. Monday, November 25, 13
  8. 8. Monday, November 25, 13
  9. 9. And then I went home. :-( Monday, November 25, 13
  10. 10. Monday, November 25, 13
  11. 11. Monday, November 25, 13
  12. 12. Monday, November 25, 13
  13. 13. Monday, November 25, 13
  14. 14. Monday, November 25, 13
  15. 15. Beer! Professional Development Fund Monday, November 25, 13 Better Healthcare
  16. 16. Monday, November 25, 13
  17. 17. Monday, November 25, 13
  18. 18. Monday, November 25, 13
  19. 19. Monday, November 25, 13
  20. 20. Monday, November 25, 13
  21. 21. Cause-Driven Clients Monday, November 25, 13
  22. 22. Team Mightybytes Monday, November 25, 13
  23. 23. Monday, November 25, 13
  24. 24. Monday, November 25, 13
  25. 25. Monday, November 25, 13
  26. 26. • • • • ideos al networks. Shot over 60 v blog posts, etc. directly to soci d Facebook walls, nd some share n blog, a eos on their ow de . shared these vid the NYC-DC ri Many riders 0 mark during 0 of Video’ app, lar ‘Instagram passed the 12,0 pu Channel views ) Viddy, the po too get riders to use video limit was ried to use (and dy’s 15 second T ick b-roll ‘eye pidly. Vid e aside from qu se is growing ra id whose user ba it for Climate R uch useful with om restrictive to d candy’ shots. 13 Monday, November 25, 13
  27. 27. Monday, November 25, 13
  28. 28. Monday, November 25, 13
  29. 29. • Lists for each day. • Custom locations. • 84 tips (find bathrooms, water stops, etc.) • Lost riders can search to get directions. Monday, November 25, 13
  30. 30. PORT CLIMATE R me sit Here are so Monday, November 25, 13 IDE NY E TREACH R C 2012/OU C-D past mo s from the e metric nth: hould be . Our goal s ng the ride e as well. cantly duri ase signifi after the rid its incre fore and can see, vis ractions be y ou d site inte NOTE: As agement an user eng to increase , Sprout s Hootsuite ols su ch a tions via to RICS en ET SOCIAL M we tracked metrics and m ach, and so on. s ib l e , eetRe Where pos tCharts, Tw erts, Twee , Google Al Social ns of ll as mentio ors as we was ors and don S pons limate Ride
  31. 31. CLIMATE RIDE NYC-DC 2012/OUTREACH REPORT • Facebook sends more traffic to the Climate Ride site than all the other social networks combined. NOTE: This image was generated later than the bullets above, so numbers are a bit different. 10 Monday, November 25, 13
  32. 32. Monday, November 25, 13
  33. 33. Monday, November 25, 13
  34. 34. Monday, November 25, 13
  35. 35. Climate Ride Benefits • Website redesign with CMS and new features. • Increased community engagement via event-based social media campaigns. • Increased donation conversion rate measured using goals and funnels in Google Analytics. • Increased donations and rider registrations. • Measurable increase in reach to key stakeholders. • Strategic partnerships with new beneficiaries through introductions by Mightybytes. Monday, November 25, 13
  36. 36. Mightybytes Benefits • Team-building experiences that positively impact morale, camaraderie and the company in general. • Prolific idea generation while riding. • Testimonials from Climate Ride help expand Mightybytes’ national reach. • General increased exposure through business referrals. • Team members benefit from an inspiring boost in selfconfidence after pedaling 300+ miles, a task that seemed impossible. • Asked to be board member for an organization I love. Monday, November 25, 13
  37. 37. B Lab Benefits • Internal employee motivator to push personal boundaries for participating B Lab staff. • Deeper connection with B Corp community through riding with B Corps. • 10+ B Corps on two rides. • Work/life balance: stay healthy. • Building relationships with an aligned community of change makers. • Fundraising and other perks of being a beneficiary. Monday, November 25, 13
  38. 38. Thank You! Questions? Tim Frick Mightybytes, Inc. www.mightybytes.com @timfrick Monday, November 25, 13

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