Lesson #7: Create More Value Than You Capture
Monday, September 23, 13
But I want to return to Square. There’s one other great lesson there. Create value for more than yourself.
Jack’s original inspiration for Square was that he wanted to make it possible for anyone to take a credit card. He wanted to
enable a fairer, more evenly distributed economy.
Don’t just think about how much value you can create for yourself, your company, and your investors. Think about how much
value you can create for your customers.