What’s Working on the Web and Why?
Nicholas White Co-Founder and CEO, The Daily Dot
Jennifer Strachan Independent Media Co...
Live Stream
Video
News
2.8m - WBUR 3.2m - WNYC
540k – newsworks.org 400k – newsworks.org
Tom Hjelm -
VP, Business Development &
Chief Digital Officer
• Data news (related to headlines)
Suzanne Marmion
Dir. of News & Editorial Strategy
• Original reporting
• Investigative reports
• Search
• 650k/visits, 1.1...
Timely News Blogs
Travis Daub – Creative Director
• Biggest daily traffic driver
• Posts do better than
broadcast pieces put online
• High R...
Tim Olson, VP Digital Media
• 275k pageviews/month
• (/news 45k)
Verticals
xxxxxx
John Davidow – Executive Editor, WBUR
• Most trafficked
• 675k uniques, 925k pagviews/month
• Secret sauce: Carey G...
Tim Olson, VP Digital Media
• Most trafficked
• 625k uniques, 900k pagviews/month
• Secret sauce: Tina Barseghian
• One or...
Serial online video series
• Serial
• You Tube tactics
• Fans trump audience
Arts Guides
Jason Parker, Digital Media Strategist
Public Broadcasting Atlanta
• 220,000 page views
• 56,000 individuals
•...
Resources - @TimOlsonSF
Continual
• NPR’s Social Media Desk Tumblr
• Neiman Lab - niemanlab.org
• Public Media Scan (from ...
Jennifer Brandel
Sr Producer,
Curious City WBEZ
Jennifer
Strachan
Independent
Media Consultant
Nicholas White
Co-Founder and
CEO, The Daily Dot
Nicholas White Co-Founder and CEO, The Daily Dot
Jennifer Strachan Independent Media Consultant
Jennifer Brandel Sr Produc...
What's working on the web and why? - PMDMC, July 2014
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What's working on the web and why? - PMDMC, July 2014

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Strategies that are driving traffic to public media digital efforts. Panel includes Nicholas White, Co-Founder and CEO, The Daily Dot, Jennifer Strachan, Executive Media Strategist and Jennifer Brandel, Senior Producer, Curious City, WBEZ

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  • Public radio #5 in triton webcast metrics
    Streaming made up 6.4% of all live listening in Fall 2013 - NPR DS
    Station website visits that include streaming are growing, especially on tablet (+189% tablet YOY, +92% smartphone)
  • Estimated visits from SimilarWeb – benchmark, not solid data,
    Story pages are 53% of page activity for station sites - NPR DS
    WNYC - education and transportation news topics get high traffi
  • NPR DS - digitalservices.npr.org/post/9-types-local-stories-cause-engagement
    Story pages are 53% of page activity for station sites - NPR DS
  • 275k pageviews/month
    (/news 45k)
  • Topic Verticals - Blogs with Voice + Narrow Focus, Original Content
  • Topic Verticals - Blogs with Voice + Narrow Focus, Original Content
  • 220,000 page views from 56,000 individuals. That’s a 30% improvement over last year in page views and 39% improvement in unique visitors. 

    75% of the visits are new, unchanged from last year. 

    Visits average two and a half minutes, and they each customer looks at about three pages per visit. 75% of the site’s traffic comes from Google.

    Mobile traffic is up by 64%
  • What's working on the web and why? - PMDMC, July 2014

    1. 1. What’s Working on the Web and Why? Nicholas White Co-Founder and CEO, The Daily Dot Jennifer Strachan Independent Media Consultant Jennifer Brandel Sr Producer, Curious City WBEZ Tim Olson VP Digital Media and Education, KQED @desertbunny @jkstrachan @JnnBrndl @TimOlsonSF
    2. 2. Live Stream
    3. 3. Video
    4. 4. News 2.8m - WBUR 3.2m - WNYC 540k – newsworks.org 400k – newsworks.org
    5. 5. Tom Hjelm - VP, Business Development & Chief Digital Officer • Data news (related to headlines)
    6. 6. Suzanne Marmion Dir. of News & Editorial Strategy • Original reporting • Investigative reports • Search • 650k/visits, 1.1pvs/month
    7. 7. Timely News Blogs
    8. 8. Travis Daub – Creative Director • Biggest daily traffic driver • Posts do better than broadcast pieces put online • High ROI
    9. 9. Tim Olson, VP Digital Media • 275k pageviews/month • (/news 45k)
    10. 10. Verticals
    11. 11. xxxxxx John Davidow – Executive Editor, WBUR • Most trafficked • 675k uniques, 925k pagviews/month • Secret sauce: Carey Goldberg & Rachel Zimmerman • NPR rotator and Facebook support • Weekly segment during Radio Boston
    12. 12. Tim Olson, VP Digital Media • Most trafficked • 625k uniques, 900k pagviews/month • Secret sauce: Tina Barseghian • One original post/day • Authority
    13. 13. Serial online video series • Serial • You Tube tactics • Fans trump audience
    14. 14. Arts Guides Jason Parker, Digital Media Strategist Public Broadcasting Atlanta • 220,000 page views • 56,000 individuals • 30% growth from prior year 75% traffic from Google • Mobile traffic is up by 64% • Fully funded, donors and underwriting Tim Olson, VP Digital Media & Education • 100 page views • 80,000 individuals • 43% mobile • Foundation support
    15. 15. Resources - @TimOlsonSF Continual • NPR’s Social Media Desk Tumblr • Neiman Lab - niemanlab.org • Public Media Scan (from AIR) • Media Shift • (Re)Structuring Journalism Articles • What if Quality Journalism Isn’t? • Goat Must Be Fed • Stock + Flow • Why Audio Never Goes Viral • Why Digital Tools are Missing in Most Newsrooms • What You Think You Know About the Web is Wrong Reports • KPCB Internet Trends Report • NY Times Innovation Report
    16. 16. Jennifer Brandel Sr Producer, Curious City WBEZ
    17. 17. Jennifer Strachan Independent Media Consultant
    18. 18. Nicholas White Co-Founder and CEO, The Daily Dot
    19. 19. Nicholas White Co-Founder and CEO, The Daily Dot Jennifer Strachan Independent Media Consultant Jennifer Brandel Sr Producer, Curious City WBEZ Tim Olson VP Digital Media and Education, KQED @desertbunny @jkstrachan @JnnBrndl @TimOlsonSF

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