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We have developed a novel method, Grounded Intersubjective Concept Analysis (GICA), for the analysis and visualization of individual differences in language use and conceptualization. The GICA method first employs a conceptual survey or a text mining step to elicit to elicit from varied groups of individuals the particular ways in which terms and associated concepts are used among the individuals. The subsequent analysis and visualization reveals potential underlying groupings of subjects, objects and contexts.
In order to demonstrate the use of the GICA method, we present the results of two case studies. In the first case, a GICA analysis of health-related concepts is conducted. In the second one, the State of the Union addresses by US presidents are analyzed.
The GICA method can be used, for instance, to support education of heterogeneous audiences, public planning processes and participatory design, conflict resolution, environmental problem solving, interprofessional and interdisciplinary communication, product development processes, mergers of organizations, and building enhanced knowledge representations in semantic web.