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@timoelliott
THE NEXT GENERATION OF ANALYTICS:
HOW DATA CAN FUEL DIGITAL TRANSFORMATION
Timo Elliott
Innovation Evangelist...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
“DIGITAL IS MOVING
TO THE CORE OF
BUSINESS
STRATEGY” GARTN...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
42tea is a unique device in the world that
combines the pe...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
BUT LESS THAN 15% ARE EXECUTING ON
A DIGITAL STRATEGY”
“90...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
“WHAT DOES
DIGITAL BUSINESS
MEAN FOR YOUR
COMPANY AND
INDU...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
“DIGITAL BUSINESS IS THE
CREATION OF NEW
BUSINESS DESIGNS ...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Running Gone Digital
“The fitness brands of the future wil...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
• Better
personalization
across different
channels
• Bette...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
“WHILE A LOT OF COMPANIES ARE DOING DIGITAL,
VERY FEW ARE ...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
DIGITAL TRANSFORMATION
NEW
CUSTOMER
EXPERIENCES
NEW
VALUE ...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Gartner: 2016
ANALYTICS HAS BEEN THE NUMBER ONE
TECHNOLOGY...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
WE ARE USED TO PROCESSES
GENERATING DATA FOR ANALYTICS
BUS...
“Intricate calculations of sales by territories will
appear as if by magic in the digital age ahead”
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
BUT DIGITAL TRANSFORMATION IS ABOUT
ANALYTICS CREATING NEW...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
“BY 2020, INFORMATION WILL BE
USED TO REINVENT OR ELIMINAT...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
[Under Armor]
© 2014 SAP AG. All rights reserved. 19
NBA Demo
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
DIGITAL TRANSFORMATION AND BEER!
Weissbeerger Alcohol Anal...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
“ANALYTICS IS NO LONGER JUST ABOUT
KEEPING SCORE
IDC
IT’S ...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
BUT THE
MAJORITY OF
ANALYTICS
PROJECTS FAIL
METADATA
DATA ...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
A STRATEGIC
APPROACH
TO DATA
THE SOLUTION: CONNECTED DECIS...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Situational
Awareness
What do I need
to do right now?
Pred...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
DIGITAL TRANSFORMATION WITH ANALYTICS
NEW
CUSTOMER
EXPERIE...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
THANK YOU!
Timo Elliott
VP, Global innovation Evangelist
T...
The Next Generation of Analytics: How Data Can Fuel Digital Transformation
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The Next Generation of Analytics: How Data Can Fuel Digital Transformation

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How analytics is crucial for digital transformation. Presentation at NBA / Cisco / SAP "Meet Innovation" Event in London, Jan 12th 2017

Published in: Technology
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The Next Generation of Analytics: How Data Can Fuel Digital Transformation

  1. 1. @timoelliott THE NEXT GENERATION OF ANALYTICS: HOW DATA CAN FUEL DIGITAL TRANSFORMATION Timo Elliott Innovation Evangelist January 2017
  2. 2. © 2016 SAP SE or an SAP affiliate company. All rights reserved. “DIGITAL IS MOVING TO THE CORE OF BUSINESS STRATEGY” GARTNER
  3. 3. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 42tea is a unique device in the world that combines the perfection of tea tradition with easy-to-use features of connected objects. If the British are used to put milk in their tea, historically, it is to make it less bitter, because they don’t know the rules of tea!
  4. 4. © 2016 SAP SE or an SAP affiliate company. All rights reserved. BUT LESS THAN 15% ARE EXECUTING ON A DIGITAL STRATEGY” “90% OF CEOS BELIEVE THE DIGITAL ECONOMY WILL IMPACT THEIR INDUSTRY… MIT Sloan
  5. 5. © 2016 SAP SE or an SAP affiliate company. All rights reserved. “WHAT DOES DIGITAL BUSINESS MEAN FOR YOUR COMPANY AND INDUSTRY?” CEOs Cloud computing? Social media? E-commerce? Customer self- service? Online, web-based business? Enterprise use of digital era technology? Customer intimacy? Multi-channel?
  6. 6. © 2016 SAP SE or an SAP affiliate company. All rights reserved. “DIGITAL BUSINESS IS THE CREATION OF NEW BUSINESS DESIGNS BY BLURRING THE DIGITAL AND PHYSICAL WORLDS”
  7. 7. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Running Gone Digital “The fitness brands of the future will not just make physical products, but will be embedded in the consumer journey in ways that will help keep people motivated and maximize their enjoyment of sport. By putting together a digital fitness platform and world class physical products, we can build a new kind of fitness brand”
  8. 8. © 2016 SAP SE or an SAP affiliate company. All rights reserved. • Better personalization across different channels • Better targeting and marketing execution • Real-time recommendations
  9. 9. © 2016 SAP SE or an SAP affiliate company. All rights reserved. “WHILE A LOT OF COMPANIES ARE DOING DIGITAL, VERY FEW ARE DOING IT WELL” George Westerman, MIT THE ONES THAT SUCCEED FOCUS MUCH MORE ON TRANSFORMATION THAN THEY DO ON TECHNOLOGY”
  10. 10. © 2016 SAP SE or an SAP affiliate company. All rights reserved. DIGITAL TRANSFORMATION NEW CUSTOMER EXPERIENCES NEW VALUE CREATION MODELS NEW BUSINESS MODELS
  11. 11. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Gartner: 2016 ANALYTICS HAS BEEN THE NUMBER ONE TECHNOLOGY PRIORITY FOR TEN OUT THE LAST TWELVE YEARS!
  12. 12. © 2016 SAP SE or an SAP affiliate company. All rights reserved. WE ARE USED TO PROCESSES GENERATING DATA FOR ANALYTICS BUSINESS PROCESS BUSINESS INTELLIGENCE
  13. 13. “Intricate calculations of sales by territories will appear as if by magic in the digital age ahead”
  14. 14. © 2016 SAP SE or an SAP affiliate company. All rights reserved.
  15. 15. © 2016 SAP SE or an SAP affiliate company. All rights reserved. BUT DIGITAL TRANSFORMATION IS ABOUT ANALYTICS CREATING NEW PROCESSES BUSINESS PROCESS BUSINESS INTELLIGENCE
  16. 16. © 2016 SAP SE or an SAP affiliate company. All rights reserved. “BY 2020, INFORMATION WILL BE USED TO REINVENT OR ELIMINATE 80% OF BUSINESS PROCESSES FROM A DECADE EARLIER” Gartner
  17. 17. © 2016 SAP SE or an SAP affiliate company. All rights reserved. [Under Armor]
  18. 18. © 2014 SAP AG. All rights reserved. 19 NBA Demo
  19. 19. © 2016 SAP SE or an SAP affiliate company. All rights reserved.
  20. 20. © 2016 SAP SE or an SAP affiliate company. All rights reserved. DIGITAL TRANSFORMATION AND BEER! Weissbeerger Alcohol Analytics
  21. 21. © 2016 SAP SE or an SAP affiliate company. All rights reserved. “ANALYTICS IS NO LONGER JUST ABOUT KEEPING SCORE IDC IT’S NOW SOMETHING YOU CAN USE TO SCORE WITH”
  22. 22. © 2016 SAP SE or an SAP affiliate company. All rights reserved. BUT THE MAJORITY OF ANALYTICS PROJECTS FAIL METADATA DATA QUALITY DATA INTEGRATION DATA MOVEMENT MASTERDATA BUSINESS TERMS INFORMATION CULTURE
  23. 23. © 2016 SAP SE or an SAP affiliate company. All rights reserved. A STRATEGIC APPROACH TO DATA THE SOLUTION: CONNECTED DECISION PROCESSES To connect the past, present, and future With data, ideas, and people connected across: Management, teams, individuals Customers, suppliers, partners
  24. 24. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Situational Awareness What do I need to do right now? Prediction What can I expect to happen? Suggestion What do you recommend? Notification What do I need to know? Perception What’s happening now? New Artificial Intelligence-Powered Processes Automation What should I always do? Prevention What can I avoid? Source: Ray Wang, Constellation Research
  25. 25. © 2016 SAP SE or an SAP affiliate company. All rights reserved. DIGITAL TRANSFORMATION WITH ANALYTICS NEW CUSTOMER EXPERIENCES NEW VALUE CREATION MODELS NEW BUSINESS MODELS
  26. 26. © 2016 SAP SE or an SAP affiliate company. All rights reserved. THANK YOU! Timo Elliott VP, Global innovation Evangelist Timo.Elliott@sap.com @timoelliott

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