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Social + Product = Better ProductsTimo ElliottFebruary 2012
Social Media EraMarketing            Community                        Product
Product + Social                       “Every product starts out                          as a conversation”© 2012 SAP AG....
Expert Panel                                      Lisa Joy Rosner         Ross Mayfield                                   ...
Feedback and Questions                                      #socprod© 2012 SAP AG. All rights reserved.              5
Meet The Panel                                      Timo Elliott                                      @TimoElliott        ...
Meet The Panel                                      Lisa Joy Rosner                                      @LisaJoyRosner   ...
Meet The Panel                                      Kuhan Milroy                                      @KMilroy            ...
Meet The Panel                                      Ross Mayfield                                      @Ross              ...
Meet The Panel                                      David Brockington                                      @DBrockington  ...
Social + Product: The Horseless Carriage Era© 2012 SAP AG. All rights reserved.            11
Transparency: Products Have to Speak For Themselves© 2012 SAP AG. All rights reserved.                   13
Socially Improved Products© 2012 SAP AG. All rights reserved.   14
Social-Enabled Products© 2012 SAP AG. All rights reserved.   15
New Products On Social© 2012 SAP AG. All rights reserved.   16
Socially-Improved Products
Social Enabled Products
New Products on Social
Conclusion  From: “build it and they         will come”  To:   “come build it         with us”
Embrace the Crowd© 2012 SAP AG. All rights reserved.   21
Thanks to The Panel, and Thanks for Attending!                                      Lisa Joy Rosner         Ross Mayfield ...
Thanks!       You Should Follow Me on Twitter: @timoelliott                                                Email:         ...
Q&A© 2012 SAP AG. All rights reserved.   24
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Social + Product = Better Products

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Slides for panel session on building better products using social techniques. More details here: http://timoelliott.com/blog/2012/02/products-social-better-products.html

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Social + Product = Better Products

  1. 1. Social + Product = Better ProductsTimo ElliottFebruary 2012
  2. 2. Social Media EraMarketing Community Product
  3. 3. Product + Social “Every product starts out as a conversation”© 2012 SAP AG. All rights reserved. 3
  4. 4. Expert Panel Lisa Joy Rosner Ross Mayfield @lisajayrosner @ross NetBase SlideShare Timo Elliott Kuhan Milroy David Brockington @timoelliott @kmilroy @dbrockington SAP SAP SAP© 2012 SAP AG. All rights reserved. 4
  5. 5. Feedback and Questions #socprod© 2012 SAP AG. All rights reserved. 5
  6. 6. Meet The Panel Timo Elliott @TimoElliott SAP© 2012 SAP AG. All rights reserved. 6
  7. 7. Meet The Panel Lisa Joy Rosner @LisaJoyRosner NetBase© 2012 SAP AG. All rights reserved. 7
  8. 8. Meet The Panel Kuhan Milroy @KMilroy SAP© 2012 SAP AG. All rights reserved. 8
  9. 9. Meet The Panel Ross Mayfield @Ross SlideShare© 2012 SAP AG. All rights reserved. 9
  10. 10. Meet The Panel David Brockington @DBrockington SAP© 2012 SAP AG. All rights reserved. 10
  11. 11. Social + Product: The Horseless Carriage Era© 2012 SAP AG. All rights reserved. 11
  12. 12. Transparency: Products Have to Speak For Themselves© 2012 SAP AG. All rights reserved. 13
  13. 13. Socially Improved Products© 2012 SAP AG. All rights reserved. 14
  14. 14. Social-Enabled Products© 2012 SAP AG. All rights reserved. 15
  15. 15. New Products On Social© 2012 SAP AG. All rights reserved. 16
  16. 16. Socially-Improved Products
  17. 17. Social Enabled Products
  18. 18. New Products on Social
  19. 19. Conclusion From: “build it and they will come” To: “come build it with us”
  20. 20. Embrace the Crowd© 2012 SAP AG. All rights reserved. 21
  21. 21. Thanks to The Panel, and Thanks for Attending! Lisa Joy Rosner Ross Mayfield @lisajayrosner @ross NetBase SlideShare Timo Elliott Kuhan Milroy David Brockington @timoelliott @kmilroy @dbrockington SAP SAP SAP© 2012 SAP AG. All rights reserved. 22
  22. 22. Thanks! You Should Follow Me on Twitter: @timoelliott Email: timo.elliott@sap.com Analytics / Social Blog: timoelliott.com Twitter: @timoelliott© 2012 SAP AG. All rights reserved. 23
  23. 23. Q&A© 2012 SAP AG. All rights reserved. 24

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