Per the Gartner BI Summit keynote, We have been living in an application-centric world, with analysis as the add-on. But CEOs increasing realize that data is an asset, and must be treated that way.
We’re moving to a world where applications come and go, but the information foundation, including analytics, is the center of business activity.
Biggest change in analytics in forty years – broken down the barrier between operations and analytics, between OLTP and OLAP. Yes, we’ve had operational and embedded analytics, but tradeoffs. Now using the same data for both, without compromise. Big jump towards the single source of truth we’ve been looking for. This is the architecture of the future. All your future applications are being engineered to this standard. It’s already the architecture of choice for the latest wave of cloud providers. And the analysts agree: Gartner’s Donald Feinberg: “By 2016 in-memory column-store DBMS using storage-class memory will replace 25% of traditional DW and OLTP systems“SAP HANA can run analytics and operations today, on one system, on-premise or in the cloud. The benefits:Faster – faster queries (tests done by SAP include a query on 100Tb of data, 100bn rows, in <4s), no latency (all transaction data instantly available for analysis)Smarter – make smarter decisions, much earlier in the business process (catch the vase as it’s falling, rather than having to pick up the pieces)Simpler – no data duplication, one version of the truth. Changes to analytics are inevitable – with HANA, it’s about changing metadata, not dumping and reloading an aggregated analysis store. This means much lower cost of operations…
why have companies not come as far as consumers? Why are companies not leveraging new types of information or providing their employees or consumers with new experiences? The reality only 10% of people in organizations use analytics in their job. According to Gartner, 75% will use analytics by 2020. The question is – how will companies enable more people with the more, better, right information to make decisions?
Analytics has been changing. In-memory has broken down the barriers that we previously took for granted. We can now do powerful, complex analytics directly in-memoryPlan/Act – BW on HANAStructured/Unstructured (text analytics directly in-memory, inside HANA)Past/Present – predictive analytics, directly in memoryThe result is a big leap in power, but also simplicity, because it’s now all in one system instead of several.
People need:Agility = Visual Intelligence etcPower = PredictiveMaturity = Agility and power without being another silo, can take from desktop to department to country to globalAnd of course, on-premise, on-demand, across all data, integrated with collaboration… And not just for employees – increasingly, it’s about your customers…
Big data is a big opportunity. Hadoop and other noSQL databases have proved to be very interesting for capturing and analyzing vast amounts of detailed data in a very cost effective way. And relational databases, and analytic databases such as column stores, are very mature technologies – they will be with us for a while. HANA is now a true platform, including an application server, and is at the heart of our new, end-to-end, real-time data plaform, that takes ALL of these different types of data into account – a Unified Data Management Platform for real time business, INCLUDING all the critical information governance – data movement, data quality, stewardship, etc. We have this platform. http://www.saphana.com/community/blogs/blog/2012/12/05/the-path-forward--the-sap-real-time-data-platform-powered-by-sap-hana
Examples of companies that have used SAP HANA for innovative new applications, without any existing links to SAP. Visit http://www.saphana.com/community/learn/startups for more information.Genome analysis – MKI https://www.youtube.com/v/U6dA41_ulxo?autoplay=1&rel=0AlertEnterprise, uniquely recognizes that effectively addressing Insider Threat requires analyzing risks across IT Security, Physical Security and Operational Systems like SCADA etc., to safeguard critical assets. Security Convergence has not been so effective in the past. The volume of data and the number of disparate sources of information that can range from structured to un-structured data, tend to scare off the un-initiated. AlertEnterprise possesses the secret sauce to bring such divergent sources of data together and make sense out of it all. So why include SAP HANA in the mix? Predictive Risk Analytics for security took too long to process. http://www.saphana.com/community/blogs/blog/2012/05/01/insider-threat-at-airportsTaulia -- http://www.saphana.com/community/blogs/blog/2012/05/03/using-sap-hana-for-real-time-financial-risk-assessmentsJerome – http://www.saphana.com/community/learn/startups/marketplace/jeromeQunb – http://www.saphana.com/community/learn/startups/marketplace/qunbhttp://www.lemondeinformatique.fr/actualites/lire-qunb-combine-son-cluster-hadoop-avec-les-calculs-en-memoire-de-hana-51346.html Sensen networks: http://www.saphana.com/community/learn/startups/marketplace/sensennetworkshttp://sensennetworks.com/senstore – counting people, vehicle tracking, etc…
Information is useless unless you act on it. Every effective analysis system today is used as part of a business workflow – it has become an “application”. SAP has forty years of deep expertise in your industry and your business roles. We don’t only sell you tools that you have to put together yourself. We have worked with our customers to find the best, most innovative uses of the new in-memory, cloud, and mobile possibilities to transform business. And when you innovate, you have to start with the customer experience – analytics is now becoming part of your product, not just something that supports internal users making better decisions.
http://www.sap.com/solutions/technology/in-memory-computing-platform/hana/applications/sales-analysis-for-retail/index.epxE.g. Real-time cross-promotion– HSE24, one of the biggest home shopping networks in Europe will be using SAP CRM on HANA technology to provide cross-promotions in real-time, based on the customer profile, not just by the product being purchased..Precision retail – cloud-based, HANA-powered solution for retailers : http://www54.sap.com/solutions/tech/cloud/software/precision-retailing/index.htmlRetailPoint-of-sale (POS) data analysis– Use dashboards, interactive reports, and performance indicators to assess sales performance and respond•• Inventory management – Align inventory with demand; identify key stock and margin issues•• Promotional analysis – Understand promotional impact and ROI in real time; enable an early response system•• Store operations – Understand which stores perform best and why; replicate success; manage by exceptionBenefits•• Unified POS data for lightning-fast analysis for immediate access to answers, information, and insight •• Improved sales and store operations effectiveness by aligning customer demand, product assortment, inventory levels, and promotions•• Better visibility into demand via real-time POS data analysis and reporting•• Insight into promotional effectiveness with what-if analysis of tactics to increase promotional lift and margins •• Higher stock availability by leveraging real-time insights into inventory risks and opportunities•• Increased consumer satisfaction, as buyers can find what they want, when they want itWhat are the typical use cases?Promotional analysis. Understand promotional impact and ROI in real time. Enable a pricing strategy that takes into account factors such as stock levels and weather, linked with electronic at-shelf labeling to execute effectivelyBasket analysis. Analyze POS data to understand the affinity between products within assortments, to drive up salesProfitability analysis. Deep dive into the drivers behind margin development - by category, SKU, store, customer and moreInventory management. Analyse inventory issues at detailed and aggregated levels. Enable stores to learn from each other, and promote best practice by category. Avoid stock outs.Mobile shopper applications. Enable multi-channel shopping and/or protect against "Showrooming". Provide highly-targeted offers to shoppers in real time.Social Media analytics. Analyse social media platforms to understand what sentiment is driving footfall and purchasing decisions, match with relevant data such as sales and inventories, and adapt offers and displays to optimize margins more quicklyCheck out the use cases on Experience SAP HANA for more examples.
Banking innovations with SAP HANA: http://blogs.sap.com/banking/tag/sap-hana/Financial reportingTransaction systems and customer systems are separate today – bringing them together can result in customer-centric bankingReduced customer churnDetecting fraud, money-launderingSAP Liquidity risk management: http://www.sap.com/solutions/technology/in-memory-computing-platform/hana/applications/liquidity-risk-management/index.epxAnalyze 200 million cash-flows in under 3 seconds – and get the information straight onto an iPad device... – Basel III liquidity coverage ratio, any liquity gaps, advanced stress-testing and scenarios… predict impact of future market conditions on your liquidity profile. Respond to liquidity gaps by calculating your counter-balancing capacity to determine the cash inflows that could potentially be raised when needed… Reduce borrowing costs, minimize regulatory compliance costs, predict impact of volatility, take counterbalancing action to reduce your liquidity exposure… Aggregated risk on demand Change the banking experience for the unbanked: Standard Bank: http://www.slideshare.net/sapmobile/standard-bank-opening-7000-new-accounts-per-day-using-a-mobile-origination-platform-from-saphttp://www.youtube.com/watch?v=10XDU5EvPuY
For more information, please see this link: http://www54.sap.com/industries/healthcare.html
Intelligent Finance. For more information, please visit this link: http://www54.sap.com/lob/financial-management/software/overview/highlights.html
Examples of iPad applications for financial staff (some of these are lab previews)
Examples of innovation, customersListen to Bill Oates, CIO of the City of Boston, talk about how his city organization is trying to engage directly with its citizens and is improving services using SAP solutions for enterprise performance management – giving city officials and residents the ability to find out what city agencies are doing, how well they are doing it, and where they can improve. Link to City of Boston VideoThe City of Edmonton’s CIO, Chris Moore, shares his vision of a "Best Run" city and how Edmonton is achieving that vision by embracing the consumerization of information technology. Link to City of Edmonton VideoBest Run Governments - Thought Leader Video featuring City of Boston, City of Edmonton and Center for Technology in Government (CTG) - Find out how governments are using technology to innovate public policy and information management, to increase good governance, and foster citizen engagement. Theresa Pardo, Director of the Center for Technology in Government discusses the direction of open government initiatives and the recently released CTG white paper The Dynamics of Opening Government DataLink to Best Run Government - Thought Leadership Video
Boston uses SAP Analytics to allow citizens to have up-to-the minute info about the city. See here for more information: http://www.cityofboston.gov/bar/home.asp
The NFL fantasy football information, powered by SAP Analytics -- For more information, please see this link: http://www.sap.com/corporate-en/news.epx?PressID=20323
McLaren has a project to use HANA both for their operations, and to help get real-time information from the car’s 120 sensors. Here is a vision dashboard. For more information, see this video: http://blogs.sap.com/jonathanbecher/2012/11/15/jonathan-becher-cmo-at-sap-talks-about-the-challenge-of-big-data-in-formula-1/
Bigpoint gaming’s BattlestarGalactica online – real-time optimization of the gaming experience using HANAhttp://www.sap.com/asset/index.epx?id=6c0a1c3d-f80e-4634-abdf-982d7eba4e13
Analytics and information is not only about making decisions faster or doing business better. The reality is that information is now a core part of your customers’ experience – it is part of your PRODUCT. For ideas, please visit: http://www.saphana.com/community/implement
The traditional analytics stack is complex and expensive. We can help you save money with a bundled offer based on SAP HANA.
It’s not only about the products, it’s about the ecosystem – partners, service providers, the SAP Community Network with its 2.5 million members, in your industry and line of business. http://scn.sap.com/welcome
I believe the three key trends I’ve talked about – transactions with analytics; interfaces that meet not only the patchwork needs of specific users, but the full lifecycle of analytics projects; and packaged solution-based analytics – are inevitable, no matter which vendor you choose. I think we have better answers than most. Please come and talk to us…
SAP Gartner Business Intelligence & Analytics Summit EMEA 2013
The Future Role of Big Data,Predictive, and MobileTimo Elliott, SAP, February 2013 Public