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Public Politician Profiles on Facebook and the Gap of 'Authenticity'

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Public Politician Profiles on Facebook and the Gap of 'Authenticity'

  1. 1. Public Politician Profiles on Facebook and the gap of ‘Authenticity’- Initial Evaluation Results of the EU Project Where eGovernment meets the eSociety -<br />Timo Wandhoefer & Mark Thamm<br />GESIS – Leibniz Institute for the Social Sciences<br />IFIP e-government conference 2011, EGOV2011, Delft<br />August 28 – September 2, 2011<br />
  2. 2. Background<br />WeGov - Where eGovernment meets the eSociety<br />Research project for developing a toolbox<br />-> Enriching the online dialogue of citizens and politics on the web<br />SEVENTH FRAMEWORK PROGRAMME THEME ICT 2009.7.3 ICT for Governance and Policy Modelling<br />4 technical and 3 use case partner<br />Month 20/30<br />
  3. 3. Graphical Outline<br />
  4. 4. WeGov Approach<br />Nuclear phase-out<br />Climate friendly<br />Bridging-technology<br />
  5. 5. Status-Quo<br />Use cases for citizen<=>politics dialogue [1]<br />Legal and ethical analysis [2]<br />Basic functionality extracted [3]<br />First prototype running a basic scenario [4]<br />Discussion at German Parliament [5]<br />Scenario modification – ‘citations’ [6]<br />Initial toolbox evaluation <br />
  6. 6. Semi-Structured Interview20-30 minutes...<br />Information behaviour<br />Patterns to adopt for analysis tools? Press work? Public relations?<br />Social Networking Sites vs. eParticipation platforms<br />Different kinds of approaches, eParticipation, open government<br />Scenario „Testing one Statement“<br />Post statement on Facebook<br />Monitor feedback<br />Use of Social Networking Sites<br />Scenario „Quick Questionnaire“<br />
  7. 7. 16 Interview Participants<br />German Parliamentary Party (1 office)<br />Federal Parliament Germany (1 MP)<br />German Parliament(11 MP offices)<br />EU Parliament(3 MPs)<br />By WeGov partner Gov2u<br />
  8. 8. Interview Results- WeGov initial Toolbox -<br />
  9. 9. Information Behaviour<br />Information service Bundestag (-> Platform press)<br />Topic extraction -> abstract-> full text<br />Individual search profile<br />Scientific services (-> Platform science)<br />Expert search<br />Social Networking Sites (-> Platform social media)<br />Searching manually & non-systematic<br />Example: Maintain Facebook page / profiles, Find special interest groups, Tweet opponent…<br />
  10. 10. Social Networking Sites vs. eParticipation Platforms<br />Prospects<br />‘Image of the society’ => Starting a dialogue<br />Making politics ‘where people are’<br /><ul><li>eParticipation via
  11. 11. PRO: Social Networking Sites (WeGov)
  12. 12. CON: Platforms (e.g. www.abgeordnetenwatch.de) </li></ul>Challenges<br />Less comments on ‘non polarising’ statements<br />The more politically the content the more comments are from experts<br />Less control over content / Image of the own person<br />‘Authenticity’ of the online profile (identity/intention)<br />
  13. 13. Use of Social Networking Sites<br />‘Experts’ – Identify journalists<br />Example: Search for journalists on business platforms (XING / LinkedIn) -> checking their opinion on Facebook<br />Public relations<br />Example: Press release -> fan page -> search group / person to post<br />Political opponent („find one intercessor“)<br />Example: Who tweets pro opponent? -> gathering follower -> checking their opinion on Facebook<br />
  14. 14. Use of Social Networking Sites<br />Locally restriction on topics & people<br />Example: Find important groups / topics / ‘local heroes’ within the politician’s constituency<br />Testing one particular statement<br />Follow-up of public clash on Social Networking Sites<br />Fear of uncontrollable opinion mining process on the own page => not controversy <br />Example: Abrogation of compulsory military service is a claim of the FDP party<br />
  15. 15. What Politicians know / assume why Citizens do not participate<br />Dialogue is with MP’s employee<br />Politicians do not reply on citizens’ posts<br />Politics are ‘far away’ from citizens’ way of thinking <br />-> Politicians have a strong awareness on authenticity issues and make it a serious issue for their everyday job<br />
  16. 16. Best Practice – ‘Ice-breaker’ for starting a two-way dialogue<br />Example Tweet of German MP<br />„Going to meet the families minister – what should I ask?“<br />
  17. 17. Best Practice – ‘Ice-breaker’ for starting a two-way dialogue<br />Facebook ask: quick questionnaire<br />“What is your opinion on a Facebook profile with expiration date?”<br />http://goo.gl/RK0LD<br />
  18. 18. Best Practice – Profile -> Page<br />http://goo.gl/RXzTThttp://goo.gl/jNOvQ<br />“My friends! I am very sorry, there is no space for more friends… Please get interlinked with my profile throughout the like button.”<br />
  19. 19. Best Practice – Author Annotation<br />http://twitter.com/#!/Halina_Waw<br />
  20. 20. Conclusions (Interviewees)<br />All MPs using social media<br />Some are ‘experts’<br />Interlinking as ‘friend’ is stronger than ‘like’<br />Types of dissemination are well known<br />Awareness how to start (none) dialogue<br />Polarising statements start a dialogue<br />Press releases quit a dialogue<br />
  21. 21. Visions Web2.0<br />„Politician 2.0 up close and personal with short track to the citizen“<br />A fresh inside into opinion mining<br />“An unobserved look-out”<br />
  22. 22. References<br />[1] M. Addis, S. Taylor, R. Fletcher, C. Wilson, F. Fallon, H. Alani, T. Wandhoefer, und P. Mutschke, “New ways for policy makers to interact with citizens through open social network sites - a report on initial results,” Internet, Politics, Policy 2010: an impact assessment (IPP2010), 16-17 September 2010, Oxford, UK. URL: http://goo.gl/4Pqsf<br />[2] S. Joshi, E. Karamagioli, T. Wandhoefer, F. Fallon, R. Fletcher, C. Wilson, und B.I. Nasser, D5.1 Scenario definition, advisory board and legal/ethical review. URL: http://goo.gl/8H41r<br />[3] Wandhoefer, Timo; Thamm, Mark; Mutschke, Peter (2011): Extracting a basic use case to let policy makers interact with citizens on Social Networking Sites: a report on initial results. In: Parycek, Peter; Kripp, Manuel J.; Edelmann, Noella (Hrsg.): CeDEM11 : proceedings of the international conference on e-democracy and open government ; 5-6 May 2011, Danube University Krems, Austria, Krems: Ed. Donau-Univ. Krems, S. 355-358. URL: http://goo.gl/0FssB<br />[4] A. Claes, S. Sizov, S. Angeletou, J. Reynolds, S. Taylor, und T. Wandhoefer, D4.2 Initial WeGov toolbox, 2010. URL: http://goo.gl/22oGi<br />[5] Wandhoefer, Timo; Thamm, Mark (2011): WeGov Projektvorstellung und Live Demo des Prototypen. DiskussionaktuellerAnwendungsfälle. Deutscher Bundestag, Berlin, 31.03.2011. URL: http://goo.gl/7fKCb<br />[6] Joshi, Wandhoefer, Thamm, Mathiak, Van Eeckhaute, „Rethinking Governance via Social Networking: The case of direct vs. indirect stakeholder injection“, International Conference on Theory and Practice of Electronic Governance (ICEGOV2011), 26-28 September 2011, Tallinn, Estonia. URL: coming soon...<br />

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