Preface / IntroductionCall me now for your FREE Internet marketing consultation. $100 value. Let an expert show youRIGHT NOW how to profit online every single day without leaving home. Call me — Tim Ricke —now, (417)693-6581, or contact me on Skype at tim.ricke1, LIVE 24/7/365. Your successguaranteed. I’m waiting for your call RIGHT NOW!This Ebook contains three articles on Internet Marketing by Dr. Jeffrey Lant a self-made internetmillionaire. I hope you enjoy them and that they are helpful to you pursuit of internet riches.
Table of Contents1. A multi-millionaire reveals the secret to making money at home... and bets you wont do it. Letssee if you really want to get rich.2. Flex. Pose. Flex again. And smile. An article you must read if you think youve got what it takesto be a successful entrepreneur.3. In a Biz op or doing Affiliate Marketing? 5 SHOCKING REASONS why you arent getting anyleads.
Are You A Successful Internet Marketer?A multi-millionaire reveals the secret to making money athome... and bets you wont do it. Lets see if you really wantto get rich.by Dr. Jeffrey Lant.Authors program note. Money. You need it. Cant do without it. Sayyoure in business to get it. But Idont believe you... so Im going toreveal the secret right here, right now...in unmistakably clearlanguage, so simple a child could"get it"... Its the formula youve waited a lifetime to hear, not leastbecauseyoull realize from the first word you read its the Gods honest truth. Yet youll finda wholepocketful of "reasons" why you cant possibly do this... now...or ever.Even so youll continue to tell everyone who is daft enough to listen that youre working hard tomake your business a success; youll probably even manage toconvince yourself. But in your heart ofhearts youll know you were given thegreat secret to success... and just wont do it.This article, so timely, so true, so right on the money requires a tunethat creates just the rightatmosphere. Ive chosen "Manana" with its cynicallyrics that summarize your approach to your"business"."The faucet she is dripping and the fence shes falling down My pocket needs some money so I cantgo into town My brother isnt working and my sister doesnt care The car she needs a motor so I cantgo anywhere."And then the famous refrain "Manana. Manana. Manana is soon enoughfor me." Go find this tune inany search engine. Dean Martins version is excellent,but you cant beat the 1947 version by MissPeggy Lee. She was after all the composer(along with Dave Barbour). It is pure acid... and sinceshes singing about you,youll be sure to feel the bite."Never trust a man who isnt a millionaire by 30." HerbertHoover, the first millionaire to bePresident of the United States.Let me tell you something about rich people, particularly self-made richpeople. They will evaluateyou by how successful you are. Why? Not just becausethey are plutocratic snobs (though somecertainly are) but because they know whatit takes to make money... and they know that if youre notrich (or well on theway) you probably dont have what it takes. Like it or not, fair or not, whether theworldshould be this way or not, none of this matters.To impress the wealthy you must bewealthybecause that indicates youre someone worth knowing, someone who knows the secrettomaking money whenever you like. If this depresses or disheartens you, GET OVERIT. And getdown to doing the needful.Look at your marketing documents. Could they make anyone jump up, grabthe phone and call you?Right this minute you probably see your phone. It may be a land line; itmay be a cell phone. Whatkind of phone doesnt matter. But what DOES matter is thatits right in front of you... and it isntringing off the hook. Thats the problemwere going to do something about.There will always be money... money is the easiest thing in the world toget...If...Consider this: when all the air is toxic; when all the water ispolluted... when one animal species afteranother is wiped out and gone forever, there will still beplenty of money. Thats because money ismanmade. We can create as much as we want. Thequestion, therefore, is do you know how to getmore, far, far more than your share?The answer is to be found in your current ads, brochures,websites, in any marketingcommunications at all.http://www.BizBuildersCommunity.com Copyright Tim Ricke - 2012 4 of 12
Are You A Successful Internet Marketer?Have you asked your customer to pick up the phone and call you now... andhave you made thisinvitation right at the top of your document, as sharply, asclearly, as motivating as possible?Chances are you probably havent, because (if truth be told) you dontrun this kind of client-centeredbusiness... and dont want to... because this means workand work isnt what you had in mind:"The window she is broken and the rain is comin in If someone doesnt fix it Ill be soaking to myskin But if we wait a day or two the rain may go away And we dont need a window on such a lovelyday."By now, you may be writhing, seething with indignation and anger. You arethinking... you aresaying out loud, "I am not the wastrel Dr. Lant says. Hesgot me all wrong. I know the importance ofwork to ensure success. I know it... and Ill doit. Just tell me precisely what to do, and Ill do it... sohelp me!"Very well. You asked for it, and I shall oblige.1) Gather every marketing document. What I am telling you will alterevery one.2) Look at how you start the copy for each document. Is there anIMMEDIATE call to action? Inother words, have you opened with the most important thing,the thing that gets your reader to CALLYOU NOW?3) Does your opening look like this?Call now for your FREE CONSULTATION. I am standing by to help youright now 24/7/365.Pick up the phone RIGHT NOW and find out how you can profit onlineSTARTING TODAY.Ask for me (your name). I am ready to talk to you NOW.(Include your complete phone number with country code and area code.Remember, you want aninternational clientele and this means making it easy for thesepeople to connect with you.)Now the hard part. Living it!Having made the call to action, will you be ready when the customerresponds?1) Will you take the call, on the very first ring, night and day, regularweek-day or week-end orholiday? Or will you kill the entire process by forcing the customerto leave a message, which youllrespond to "as soon as its convenient forme"?2) If you are forced by circumstances to make the customer leave amessage, will you return the callwithin the hour, thereby indicating how client-centeredand efficient you are? Or will you offend thecustomer and destroy the chance for a remunerativerelationship by delaying your response forspurious""reasons"?3) Will you send all necessary materials to the customer at once,preferably by e-mail, always askingfor customer receipt confirmation? Or will you make thatall important customer wait... wait.... yourchance for a sale wilting?4) Will you ask for the sale as soon as possible, making sure the"ask" is not forced, not rushed, notpremature but made at precisely the right time? Or willyou make the customer tell you he wants toproceed, thereby saving you the bother ---but probably costing you the sale?5) And finally, will you follow up at once? Not a week or two later?Follow up is crucial to closingdeals and making more. And you must do it at once... notmanana.http://www.BizBuildersCommunity.com Copyright Tim Ricke - 2012 5 of 12
Are You A Successful Internet Marketer?Youll SAY youll do this, all of it, but who are you trying to kid?Manana has been good enough foryou your entire life..."My mothers always working, shes working very hard But every time she looks for me Im sleepingin the yard My mother thinks Im lazy and maybe she is right Ill go to work manana but I gotta sleeptonight."Oh, yes, manana has been good enough for you!http://www.BizBuildersCommunity.com Copyright Tim Ricke - 2012 6 of 12
Are You A Successful Internet Marketer?Flex. Pose. Flex again. And smile. An article you must read ifyou think youve got what it takes to be a successfulentrepreneur.by Dr. Jeffrey LantAuthors program note. To be honest with you, I hated working for people. I hated taking orders. Ihated doing the things my bosses wanted me to... rather than the things I wanted to do. And as forthe word "boss" it made me sick. So, I had only these choices: grin and bear it, working for the manbecause I needed the bucks... becoming a beach bum... or working for myself. And that, of course, isthe alternative I selected... because knuckling under just doesnt work for me... and I burn way tooeasily and was always bored laying around outside.Thus becoming a (rich) entrepreneur was my only alternative. Yes, rich because failure was never anoption. But how to pull it off?Donna Summer helps.In 1983, Disco Diva Donna Summer, the notorious Queen of every night and desire, came out witha song that forced the attention of every person who saw life and its golden options slipping awaywhile they stayed in the indentured servitude called a job. To get started, Donna had herself runaway from everything she knew in Boston seeking destiny. As such she made the choice as clear asclear could be. Keep bending the knee and saying "yes sir" to a jack ass... or exercise your God-given right to fly and fly high. It was your choice, she said. Seize it.The tune was "She Works Hard For The Money"... and Donna spat it out, challenging the folks in heraudience who said they wanted more... but just couldnt break away from their dead-beat reality.But I could. I had to. My back was against the wall. The very best position to be in to start ones trekto success. And so I quit my hated day job as a college administrator and took the Red Line to ParkStreet. I walked up Beacon Hill, where so many of the aspiring had walked over the centuries andplunked down $100 to file my corporate papers. It was my last, my only $100, and my pride (to saynothing else) made failure unthinkable because had it occurred its consequences would have beenunendurable.And so I embraced success like the life preserver it was. For me, this meant writing. Over the courseof my life I have written 18 books and over a thousand articles. But not one of these scribblings is asimportant as "The Consultants Kit: Establishing and Operating Your Successful ConsultingBusiness." It was the little seed from which everything else grew.Boston Center for Adult Education.From the very first moment I arrived in Cambridge in the fall of 1969, I realized that Id need extramoney to supplement the fellowship Harvard gave me to pay for my graduate studies. The easiestway for me to get it was to teach, and so I established a beneficial relationship with BCAE, whichsoon discovered that my ideas for classes pulled in the students and made them money. Thus, theywere always receptive to my suggestions, one of which was a full-day Saturday workshop onconsulting. It was popular right from the start. But there was a problem... I talked much faster thanthe participants could write... and they were always complaining about how much they were missingand "Could you please slow down, Dr. Lant?"The solution was not slowing down... it was writing, and as quickly as possible, a book that offeredevery step you needed to take to become a successful, money- making problem-solver. In those dim,http://www.BizBuildersCommunity.com Copyright Tim Ricke - 2012 7 of 12
Are You A Successful Internet Marketer?distant days this is how I did it: I wrote the book by hand, then typed the pages, a bottle ofmiracle-working white-out always near at hand. Then I took it to the copy-shop in Harvard Square...where I arranged to pick up 30 copies or so on my way to the workshop. I couldnt wait to see thefruit of my brain and nimble fingers."Dr. Jerry Lant."But when I saw the book, bound in heavy blue construction paper, I couldnt believe my eyes. It said"by Dr. Jerry Lant." My composure melted...You see, for my entire life many people have pronounced my name "Jerry" although it most clearlyisnt. And today this error caused real pain and acute irritation. The copy meister checked the workorder, saw it was his problem, and went to work with a will, ripping off the covers. "Dont worry, sir.Well fix the problem. How much time have we got? HOW MUCH?" And so I entered theself-publishing business ripping my cherished volume to accommodate new covers...... which were delivered on time but wet... and smeared... and woebegone.But heres the punch line: at days end, I had, at $35 per copy, over $1000 in my hand, a fortune. Butmore important was the fact even in their primitive presentation they sold at a very profitable price,thereby indicating that I was on the right road. The question was whether I would continue topublish the book myself or enter into a contract with a traditional publishing company.The Agent.About this time a friend introduced me to a very energetic and hard-working book agent who waslooking to build his portfolio and income. He looked like "the cat in the hat" and was as imaginativeand insinuating. A consultant himself, he liked "The Consultants Kit" at once and asked me if hecould peddle it. Nothing ventured, nothing gained, I agreed. And about as quick as the EmperorAugustus said "boiled asparagus", he told me he had a publisher for me, a big one. Could I come toNew York and ink the deal? I was on the LaGuardia shuttle in no time... and was soon shakinghands with my certain-to-be editor at McGraw Hill, the largest business book publisher in the world.My Harvard- honed ego had the right publisher... or had it?The publisher waxed poetic, the agent seconded his every word... a sizable advance, which I couldwell use, was promised... all that was missing was my signature. But the more I heard, the less Iwanted to proceed. You see, if the largest business book publisher on earth liked my book, whyshouldnt I keep publishing it myself... getting far more than standard commissions, reaping all?And so I startled both these gentlemen by saying no. Whereupon the cat pulled me into the corridorand gave me a ringing piece of his mind, I can hear to this day. "Are you crazzeeeee man?" Back inthe editors office, he uttered the most telling of put-downs: "But you know nothing aboutpublishing, nothing about distribution." My response, "I can learn."And so I kissed the biggest advance of my life good-bye and left Manhattan hearing their luridpredictions and imprecations ringing in my brain."This book is better than sex!", real marketing muscle.Having made my bed so must I now lay in it, and here inspiration struck. For I had a friend who wasalways pestering me to help get him a better job than being a waiter. Now I had one... and by thenext day, he was outfitted in a skin tight t-shirt emblazoned with a picture of the book and thesemagnetic words: "This book is better than sex!" His job was to take his hunky physique and show itoff in every one of Harvard Squares then-numerous book stores, posing and smiling until he had anorder.http://www.BizBuildersCommunity.com Copyright Tim Ricke - 2012 8 of 12
Are You A Successful Internet Marketer?And if there were questions, he was to call me and wed sort it out as we went. "What is our discountrate?" "What was our returns policy?" We worked it out question by question as he smiled, flexed,and got orders... and, more importantly sales, for this baby sold like hot cakes, even at HarvardBusiness School where one irritated professor asked me in the snidest possible way why my book,however ungainly, sold where his more learned tome did not. "Because I show them how the realworld works and how they can master it for maximum gain... and yours doesnt." He left fuming...Over $1,000,000 in my pocket.Thus my empire grew and prospered, built on guts, bulging biceps and a willingness to do whateverit took... "The Consultants Kit" alone netting me over a cool million dollars. And like DonnaSummer, I did it while dancing, for "working hard for the money" would never be enough.... joy andbliss needed to be part of the mix, and with me they always were. Go now to any search engine andlisten to the lady and prepare to dance. Its what successful entrepreneurs do.. and gladly so.http://www.BizBuildersCommunity.com Copyright Tim Ricke - 2012 9 of 12
Are You A Successful Internet Marketer?In a Biz op or doing Affiliate Marketing? 5 SHOCKINGREASONS why you arent getting any leads.By Sandi Hunter1. You are promoting a website and not a Landing Page, also known as a Squeeze page.To generate leads you need an eye-popping landing page. Its exactly what it sounds like. Youpromote your landing page, people LAND on it, see your offer and provide you with their contactinfo so they can get more details on what you offer. Your standard website simply cant accomplishthis effectively, usually websites are too busy, to generic, too "professional." In contrast a landingpage SCREAMS benefit! It tells readers what they will get (SOMETHING AWESOME) but theymust act now! Landing pages are FILLED with benefits, short punchy copy that gets attention.Landing pages include a limited time offer, they include a form that needs to be completed in orderto get the offer. Guess what you are doing with that lead form? YES! You are generating a LEAD,and getting the follow up info you need to provide the requested material/product, then follow up,and build your house list for sending future offers to that person. Did you catch that last part aboutlist building? I slipped that in an the end, but it is IMPORTANT. A Landing Page must ALWAYSALWAYS give readers the option to SUBSCRIBE to your newsletter/or future offers. Youveworked hard to generate that lead so do your best to offer them the chance to receive future offers ormailings from you.2. Your promotional copy is boring.In case you havent noticed youve got oodles of competition out there. The web is filled with gizmosand gadgets. Your copy needs to get noticed or it will die a quick death in the email trash folder.Whether your offer is an email offer, or a landing page, or an online post, you have got to lead witha powerful headline, and follow that up with copy that keeps people reading. Most affiliatecompanies provide you with excellent copy or banners for promotion. Dont try to rewrite somethingbetter if that is not your strong suit, use what they provide, copy, paste send. Simplify.3. You havent made an offer.If you want to get leads you MUST, MUST, MUST make an offer. Whatever your pitch isREWARD the person reading it for taking action - NOW - TODAY - in the next 24 hours! Instillexcitement and a sense of urgency. Youve got a great product or offer right? You dont want peopleclicking off any moving on to something else. You want and MUST get people to read andRESPOND to your offer. Give them reasons to do so. Dont know what to offer? Check for onlineproducts and affiliates that include Private Label and resell rights, if they do you can use those asleverage in your offers. By adding these you can convert a luke-warm offer into one that is HOT,HOT, HOT.4. You arent marketing in the right places to the right people.A lot of people new to online marketing make the mistake of spending money on advertising orleads that never produce results. Taking shortcuts and buying mass leads or mass lists simply doesntwork. I am going to say that again. If you think you will generate QUALITY leads by buying masslists, visitors, subscribers or hits, stop right now. Sorry to tell you the harsh truth, but building anonline business means finding the best places to advertise that target YOUR market. Hint: Google isNOT the place to start if you have a small budget. In the business opportunity market you will wantto look at Safelist marketing, Traffic Exchanges, Solo Ads, Ad Swaps, and email marketingproviders like Aweber and GetResponse. Your budget for online promotion doesnt have to be hugebut you will get the best results with paid ads at reputable sources. Do your homework.http://www.BizBuildersCommunity.com Copyright Tim Ricke - 2012 10 of 12
Are You A Successful Internet Marketer?5. You are so busy copy, pasting and promoting you have forgotten one of the most important rulesin business.Personality can make all the difference. Connecting with people is the key to making sales. In yourzest to build your online business, dont forget to be a REAL PERSON. Include your name, emailaddress, skype number, facebook etc on your ad copy to provide people with assurance that you aremore than a promoter, you are an online business owner. Anything you can do to stand out andseparate yourself from all the other offers out there helps.http://www.BizBuildersCommunity.com Copyright Tim Ricke - 2012 11 of 12
Are You A Successful Internet Marketer?ResourceAbout the Author Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a widerange of online services for small and-home based businesses. Services include home businesstraining, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting,hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 onlineHome Business Training program by getting a free Associate Membership today.Republished with authors permission by Tim Ricke http://BizBuildersCommunity.com.http://www.BizBuildersCommunity.com Copyright Tim Ricke - 2012 12 of 12