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Picking effective social media platforms

How to pick the most effective online platforms for your organization, and how to approach allocating time, money, and other resources.

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Picking effective social media platforms

  1. 1. Picking Effective Social Media Platforms for Businesses
  2. 2. ABOUT TIM PRIEBE • Owner of T&S! • Author of multiple online marketing books! • Columnist in The Business Times of Edmond! • Regularly assists clients with online marketing
  3. 3. 1 THE WHOLE POINT
  4. 4. The Whole Point People do business with those they...! • K! • L! • T! • V Show ________! Show ________! Show ________! Show ________ ________! ________! ________! ________
  5. 5. The Whole Point People do business with those they...! • Know! • L! • T! • V ! ________! ________! ________ Show ________! Show ________! Show ________! Show ________
  6. 6. The Whole Point People do business with those they...! • Know! • Like! • T! • V ! ! ________! ________ Show ________! Show ________! Show ________! Show ________
  7. 7. The Whole Point People do business with those they...! • Know! • Like! • Trust! • V ! ! ! ________ Show ________! Show ________! Show ________! Show ________
  8. 8. The Whole Point People do business with those they...! • Know! • Like! • Trust! • Value Show ________! Show ________! Show ________! Show ________
  9. 9. The Whole Point People do business with those they...! • Know! • Like! • Trust! • Value Show Up! Show ________! Show ________! Show ________
  10. 10. The Whole Point People do business with those they...! • Know! • Like! • Trust! • Value Show Up! Show Personality! Show ________! Show ________
  11. 11. The Whole Point People do business with those they...! • Know! • Like! • Trust! • Value Show Up! Show Personality! Show Integrity! Show ________
  12. 12. The Whole Point People do business with those they...! • Know! • Like! • Trust! • Value Show Up! Show Personality! Show Integrity! Show Worth
  13. 13. 2 POINT OF OPTIMIZATION
  14. 14. Point of Optimization Where you’ve maximized _________ _________ _________. R T on
  15. 15. Point of Optimization Where you’ve maximized _________ _________ _________. R T on
  16. 16. Point of Optimization Where you’ve maximized _________ _________ _________. R T on
  17. 17. Point of Optimization Where you’ve maximized 
 Return 
 Time
 Invested. R e t u r n Time Invested on
  18. 18. 3 Elements to Consider
  19. 19. Audience
  20. 20. Audience Capabilities
  21. 21. Audience Capabilities Comfort
  22. 22. Audience Capabilities Comfort Culture
  23. 23. 4 Platform Options
  24. 24. Facebook 1.28 Billion! Personal Use Photo, Video, Links! Private & Public
  25. 25. Twitter Photo, Video, Links! Private & Public! 140 Characters 750 Million! Business & Personal
  26. 26. LinkedIn Photo, Video, Links! Private & Public! Endorsements 300 Million! Business Use
  27. 27. Google+ Photo, Video, Links! Private & Public! Google Integration 540 Million! Tech-Savvy
  28. 28. Pinterest Photo, Video, Links! All Image Based 70 Million! Women Buyers
  29. 29. Blog Photo, Video, Links! Your Platform! Search Engines Website Visitors
  30. 30. Email Photo, Link, Text! Tracking! No Search Engines 3.9 Billion! Oldest & Biggest
  31. 31. Podcast Audio! Search Engines! iTunes 90 Million
  32. 32. YouTube Video! Google Integration! #2 Search Engine 800 Million
  33. 33. 5 New Platforms
  34. 34. The Whole Point People do business with those they...! • Know! • Like! • Trust! • Value Show Up! Show Personality! Show Integrity! Show Worth
  35. 35. Research Search Online & Ask Others
  36. 36. Try It Yourself 1. Personal Account
  37. 37. Try It Yourself 2. Start Listening
  38. 38. Try It Yourself 3. Start Participating
  39. 39. Try It Yourself 4. Organization Account
  40. 40. 6 Q&A
  41. 41. Marketing Shortcuts “You can’t shortcut relationships.”! ! Scott Stratten! President, UnMarketing
  42. 42. Questions? • T&S has online marketing consulting, branding and management services available.! • 405-285-0348! • www.tandswebdesign.com

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How to pick the most effective online platforms for your organization, and how to approach allocating time, money, and other resources.

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