10 InnovaJon Challenges 10 Challenges for 2020Pu[ng these Future Agenda insights through the ‘innovaJon’ lens, 10 major challenges for the next decade stand out
Diabesity Challenge #1 If diabetes will consume 5% of GDP by 2020, how can we use innovaJon around taxaJon, data mining and personal budgets to change behaviour and stabilise the obesity epidemic?
DiﬀerenJated Knowledge Challenge #2 As insight is globally commodiJzed, the best returns go to those who can produce non-‐standard, diﬀerenJated knowledge – how can this happen in a world with less / no IP?
Dynamic Pricing Challenge #3 As smart meters and tracking services create pladorms for dynamic pricing, how will this impact business models and how will what we pay reﬂect value and be valued?
Lease everything Challenge #4 Rising sustainability imperaJves and increasing cost of ownership shiT the balance from ownership to access and we prefer to rent than buy – but with what business models?
Using Less Challenge #5 How will consumers be incenJvised to use signiﬁcantly less energy as escalaJng growth in carbon emissions force uJliJes to change their business models?
AcJve Elderly Challenge #6 A healthier older generaJon increasingly engage in more acJve lives and have extended careers -‐ but in order to manage dependency raJos, how can we all be twice as producJve?
Less Variety Challenge #7 If the future is one of reduced choice, but not less interest, as retailers provide an increasingly edited pordolio, how will consumers gain conﬁdence in the future choice curators?
Solar Sunrise Challenge #8 Increasing focus on energy security drives the uptake of large-‐ scale solar as the leading renewable supply – who will lead on improving PV and transmission eﬃciency to make this a reality?
Intelligent Highways Challenge #9 As mesh networks deliver automated highways to improve safety, increase capacity and reduce congesJon, how will we manage the data sharing on which it all depends?
Mega City States Challenge #10 As ciJes, not countries, are at the forefront of the global stage, what unique products and services that address speciﬁc surban challenges will become the priority?
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