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Butterfield Powerbite - Exercises in PowerPoint Style #3

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This PowerPoint deck is part of a collection. PowerPoint can accommodate many different communication styles. Each deck in this collection models a different style. Some models focus on visual display, others strictly on organizing information.

This collection is inspired by Exercises In Style, the classic book by Raymond Queneau. In Exercise In Style, Queneau retells the same very simple story 99 times in 99 different styles.

This deck uses the “Powerbite” structure I learned from Richard Butterfield, the best communication trainer and coach I’ve ever encountered.

Similar to the SBAR, Powerbites can be used to quickly convey the essence of your message, and you can also use them to structure a deeper discussion of the details. In this document, I’ve also modeled “nested” Powerbites. The deck begins with the basic Powerbite (pg 3), and each of the next pages contains another Powerbite that elaborates on a single line of the basic Powerbite.

The Powerbite structure helps you get organized, but the structure is effective only if you put sufficient rigor into defining the essentials. You can find more information about Powerbites, as well as information about a fantastic communications training program, at http://www.power-of-persuasion.com/ or by reading Richard Butterfield’s excellent, very readable, book, It's Showtime! Butterfield Speaks on the Power of Persuasion.

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Butterfield Powerbite - Exercises in PowerPoint Style #3

  1. 1. Butterfield PowerbiteExercises in PowerPoint Style #3Tim Kieschnick
  2. 2. About this collection…This PowerPoint deck is part of a collection. Each deck in this collection models a different communication orpresentation style. Some models focus on visual display, others strictly on organizing information. Each deckdescribes the same fictional project using a different presentation model.This collection is inspired by Exercises In Style, the classic book by Raymond Queneau. In Exercise In Style,Queneau retells the same very simple story 99 times in 99 different styles.I plan to add to this collection over time, beginning with potentially useful design styles, and later modellingcommon stylistic errors.Tim KieschnickEl Cerrito, CA19 May 20132
  3. 3. Customer TrackingInitiative
  4. 4. The Customer Tracking Initiative is in trouble•Development is running behind schedule•Key stakeholders don’t support the initiative•We will go live a month late at bestWe need your help to get back on track
  5. 5. This initiative is critical to our success as an organization• Virtually every other sales initiative depends on the success of this work• All of our projections for increased sales assume this will be implementedthis year• We are bleeding customers, and this initiative is our top strategic approachto improve customer retentionThe following pages describe the problems and proposed solutions
  6. 6. Development is running behind schedule• We don’t have enough developers and testers to meet our deadlines• As of July 15, we were scheduled to have completed 3 of 5 modules, but wehave completed only 1 of 5• The modules we have not yet started are the most complexTo get back on track, we need to look at some underlying causes ofdelays
  7. 7. Key stakeholders don’t support the initiative• We’re consistently having trouble getting access to test environmentsmanaged by other departments• Subject matter experts in other departments frequently don’t return ourcalls, and they routinely skip scheduled meetings• We sense resentment building up against our teamWe can’t do this alone. For this initiative to succeed, we need thewhole organization to support the work.
  8. 8. We will go live a month late at best• We’re already 5 weeks behind schedule• We missed a window of opportunity with a key subject matterexpert• Adding more people to the team will help, but 9 women can’tmake a baby in 1 monthWe need to immediately address the underlyingproblems, and we need to plan for a later implementationdate
  9. 9. We need your help• Release an additional $250,000 to augment staff with contractorsover the next 3 months• Proactively communicate the strategic importance of this projectthroughout the organization• Build this project’s success metrics into the incentivized goals ofkey middle managersWe’ve done what we can at the project level—in order tosucceed, we need your help
  10. 10. Appendix
  11. 11. About this styleThis deck uses the “Powerbite” structure I learned from Richard Butterfield, the best communication trainer and coach I’ve everencountered.The basic structure of a Powerbite:• Start with your conclusion• 1st piece of evidence• 2nd piece of evidence• 3rd piece of evidence• So What—implications for your audienceSimilar to the SBAR, Powerbites can be used to quickly convey the essence of your message, and you can also use them to structure adeeper discussion of the details. In this document, I’ve also modeled “nested” Powerbites. The deck begins with the basic Powerbite(pg 3), and each of the next pages contains another Powerbite that elaborates on a single line of the basic Powerbite.The Powerbite structure helps you get organized, but the structure is effective only if you put sufficient rigor into defining theessentials. You can find more information about Powerbites, as well as information about a fantastic communications trainingprogram, at http://www.power-of-persuasion.com/ or by reading Richard Butterfield’s excellent, very readable, book, Its Showtime!Butterfield Speaks on the Power of Persuasion.

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