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SEO & Intention

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Show me what I'm looking for not what I searched for.

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SEO & Intention

  1. 1. Welcome to…
  2. 2. Show me what I’m looking for, not what I searched for Tim Grice – Director of Search @tim_grice
  3. 3. Keywords were King
  4. 4. IT’S A
  5. 5. NOBODY CARED
  6. 6. But Google got smarter… #B3Seminar
  7. 7. Google’s mission is to organize the world’s information and make it universally accessible and useful. #B3Seminar
  8. 8. Understand related queries
  9. 9. Return to search….
  10. 10. Should we be worried? #B3Seminar
  11. 11. #B3Seminar
  12. 12. Intention I want to make a pancake (Direct) What goes well with pancakes? (Passive)
  13. 13. Passive = Added Value #B3Seminar
  14. 14. E.A.T
  15. 15. What is the goal? #B3Seminar
  16. 16. Presume only 1% of your visitors are ready to buy.
  17. 17. ASK THEM
  18. 18. Use Google….. Related Search Google Suggest Adwords Data Knowledge Graph
  19. 19. #B3Seminar Active Passive
  20. 20. Make it visible.
  21. 21. Millions
  22. 22. THEN
  23. 23. Thank you Tim.grice@branded3.com @tim_grice Branded3.com @Branded_3

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