USA Trip 2009 <ul><li>Tim Garratt </li></ul>
The team <ul><li>Sheriff of Nottm - Leon Unczur </li></ul><ul><li>Sheriff’s Lady - Adela Hampson </li></ul><ul><li>Stephen...
Inspiration <ul><li>Daniel Libeskind </li></ul><ul><li>17 words </li></ul><ul><li>ted.com </li></ul>
Our 17 words / phrases <ul><li>The themes that emerged </li></ul><ul><li>World class differentiation </li></ul><ul><li>Tra...
words Authentic Content Investor / money Volunteers Food Storytelling Tactile Iconic Holisticism Art Views Attitude Commun...
Money / investor $1,000,000,000
Technology
Holisticism
Educate
Unique
Tactile
Attitude
Views
Art
Food
Volunteers
Authentic
Detail
Storytelling
Iconic
Content
Communicate
words Authentic Content Investor / money Volunteers Food Storytelling Tactile Iconic Holisticism Art Views Attitude Commun...
Trailblazers Founders Benefactors Visionaries Patrons Friends
And the bad? <ul><li>Holocaust Museum - unfriendly greet </li></ul><ul><li>Poor dwell time - Alcatraz </li></ul><ul><li>St...
Nottingham
Short term <ul><li>Robin Hood Trail </li></ul><ul><li>Mayflower 3 planning </li></ul><ul><li>Medieval Market at the Castle...
Longer Term <ul><li>Create a Robin Hood Centre </li></ul><ul><li>Make it part of a series of attractions </li></ul>
Thank You....
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17 words which differentiate a world class attraction

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the results of the Sheriff's Commission trip to the USA

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17 words which differentiate a world class attraction

  1. 1. USA Trip 2009 <ul><li>Tim Garratt </li></ul>
  2. 2. The team <ul><li>Sheriff of Nottm - Leon Unczur </li></ul><ul><li>Sheriff’s Lady - Adela Hampson </li></ul><ul><li>Stephen Barker - NCC </li></ul><ul><li>John Lyle - Purple Circle </li></ul><ul><li>Nick Hammond - Castle College </li></ul><ul><li>Tim Garratt - Innes England </li></ul>
  3. 3. Inspiration <ul><li>Daniel Libeskind </li></ul><ul><li>17 words </li></ul><ul><li>ted.com </li></ul>
  4. 4. Our 17 words / phrases <ul><li>The themes that emerged </li></ul><ul><li>World class differentiation </li></ul><ul><li>Transferable to Nottingham? </li></ul>
  5. 5. words Authentic Content Investor / money Volunteers Food Storytelling Tactile Iconic Holisticism Art Views Attitude Communicate Detail Educate Unique Technology
  6. 6. Money / investor $1,000,000,000
  7. 7. Technology
  8. 8. Holisticism
  9. 9. Educate
  10. 10. Unique
  11. 11. Tactile
  12. 12. Attitude
  13. 13. Views
  14. 14. Art
  15. 15. Food
  16. 16. Volunteers
  17. 17. Authentic
  18. 18. Detail
  19. 19. Storytelling
  20. 20. Iconic
  21. 21. Content
  22. 22. Communicate
  23. 23. words Authentic Content Investor / money Volunteers Food Storytelling Tactile Iconic Holisticism Art Views Attitude Communicate Detail Educate Unique Technology
  24. 24. Trailblazers Founders Benefactors Visionaries Patrons Friends
  25. 25. And the bad? <ul><li>Holocaust Museum - unfriendly greet </li></ul><ul><li>Poor dwell time - Alcatraz </li></ul><ul><li>Static - Sci Fi Museum </li></ul><ul><li>Food - Space Needle queues </li></ul><ul><li>Connectedness - Plymouth </li></ul><ul><li>Boredom - the Boredom Trail, Boston </li></ul><ul><li>Silly Rules - Top of the Rocks </li></ul>
  26. 26. Nottingham
  27. 27. Short term <ul><li>Robin Hood Trail </li></ul><ul><li>Mayflower 3 planning </li></ul><ul><li>Medieval Market at the Castle / Castle Road </li></ul><ul><li>Volunteer bureau </li></ul><ul><li>Character set - Robin & Merry men </li></ul>
  28. 28. Longer Term <ul><li>Create a Robin Hood Centre </li></ul><ul><li>Make it part of a series of attractions </li></ul>
  29. 29. Thank You....

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