The Challenge of Modern Marketing
Content that adds value for the user.
“You can sell to someone, or you can help
someone and create a customer for life.
– Jay Baer
Interactive formats add more value for the user by creating a two-
way dialogue – enabling a personalized, user-focused experience
from start to finish.
con·tent in(t)ərˈaktiv/ kənˈtent/ :
Content that requires the
participants’ active engagement --
more than simply reading or
watching. In return for that
engagement, participants receive
real-time, hyper-relevant results
they care about.
What is Interactive Content?
What Interactive Content Looks Like
Interactive content comes in many shapes and sizes, but they all start from a
small number of core content types
IC Works Across Programs & Channels
Think of interactive content as one component of your overall marketing programs and
strategy, not as a brand new strategy. Wherever and however you use traditional content today,
you could layer in interactivity:
¨ Events: Send pre-event quizzes or surveys to generate buzz and drive booth traffic; use
personality assessments to bucket booth visitors into fun and relevant personas; and follow-up
with something more engaging than “Thanks for coming!”
¨ Paid Media: Interactive calls to action drive higher click-throughs and conversions than static
¨ Social: There’s a reason Buzzfeed bet on quizzes: they’re inherently social and shareable. Use a
quiz to boost social sharing, or a contest to get your users engaged!
¨ Blog: Turn your blog into a lead gen channel with interactive content embedded (complete with
a lead form) right in your blog content.
¨ Email: Visual and interactive email content grabs prospect attention, driving higher click-
throughs and conversions, leading to better email ROI.
Xu hướng chuyển đổi Digital 2017
#1 – Khả năng thích nghi quan
trọng hơn bao giờ hết
Some trends in Interactive Content
Video Personalized Mobile First Fun/
About Time Universal
Visit us at www.timeuniversal.vn or FB.com/timeuniversal
Time Universal is a Full Service Digital Agency founded in December 2004
focusing on Digital Marketing, Digital PR, Website Development, Creative and