The history of the internet

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The history of the internet

  1. 1. DigitalSmoke<br />Tim Elleston – Murdoch University<br />
  2. 2. What does Digital Media mean?<br />
  3. 3. Text, audio, graphics and video transferred over the internet<br />
  4. 4. But at it’s heart<br />
  5. 5. It’s a form of <br />communication<br />
  6. 6. And we’ve been doing that<br />
  7. 7. For the last 200,000years<br />
  8. 8. It all started with <br />speech<br />
  9. 9. Grunts<br />
  10. 10. And then symbols <br />came along<br />
  11. 11. 30,000 BC<br />Cave paintings<br />
  12. 12. 10,000 BC<br />Petroglyphs<br />
  13. 13. Writing7,000 years ago<br />
  14. 14. First alphabet<br />4,000 years ago in Egypt<br />
  15. 15. None of that really helped<br />
  16. 16. Over long distances<br />
  17. 17.
  18. 18.
  19. 19. Or create some smoke signals<br />
  20. 20. 2400 BCin Egypt<br />
  21. 21. And then nothing really changed until…<br />
  22. 22. Telegraphin 1830<br />
  23. 23. And that’s where it all started to get<br />interesting<br />
  24. 24. The pre-cursor to theInternetwas born<br />
  25. 25. 1969<br />A network was <br />established <br />between <br />UCLA and <br />Stanford<br />
  26. 26. They wanted to send <br />LOGIN<br />
  27. 27. L<br />
  28. 28. O<br />
  29. 29. G<br />
  30. 30. And then it <br />crashed<br />
  31. 31. But a digital revolution began<br />
  32. 32. 1969Unix was born<br />
  33. 33. 1971<br />
  34. 34. 1971Project Gutenburg<br />eBook grandfather<br />
  35. 35. 1974 TCP/IP was proposed<br />
  36. 36. 1975MSG – the first email client<br />
  37. 37. 1977first modem<br />
  38. 38. 1978BBS<br />
  39. 39. 1979Multi-user games<br />
  40. 40. 1982<br />
  41. 41. 1983Widespread use of TCP/IP<br />1984 DNS was born<br />
  42. 42. 1985First virtual community The Well establishedStill going today<br />
  43. 43. 198730,000 hosts online<br />
  44. 44. 1988Internet Relay Chat<br />
  45. 45. 1988First internet based attack - Morris Worm<br />
  46. 46. 1989<br />
  47. 47. 1989The Mesh<br />Tim Berners-Lee<br />Later renamed <br />The Web<br />
  48. 48. 1991 was a big yearFirst web page was createdFirst search was done on GopherFirst web-cam was used<br />And MP3 was born<br />
  49. 49. 1993<br />
  50. 50. 1995<br />SSLwas born<br />Echo Bay had it’s first transaction<br />Amazonwas launched<br />
  51. 51. 1996<br />
  52. 52. 1997<br />Weblog was coined<br />“<br />”<br />
  53. 53. 1998<br />
  54. 54.
  55. 55. 1998<br />
  56. 56. 1999Web 2.0 was first used<br />
  57. 57. And then it all crashed<br />
  58. 58. 2001<br />
  59. 59. 2003<br />
  60. 60. The Social Media revolution begins<br />
  61. 61. 2004<br />
  62. 62. 2005<br />
  63. 63. 2006<br />
  64. 64. 2007<br />The mobile revolution began<br />
  65. 65. 2008Presidential elections<br />
  66. 66. 2009<br />
  67. 67. 2010Unassisted tweet from space<br />2010<br />
  68. 68. 2011<br />Gail Davis downloaded the 10 billionthapp from Apple<br />
  69. 69. After conducting <br /> an extensive study<br />
  70. 70. the size of the internet is…<br />
  71. 71. Freakin’<br />HUGE<br />
  72. 72. 255 million<br />websites<br />
  73. 73. 152 million are blogs<br />
  74. 74. 21.4 million came online in 2010<br />
  75. 75. 2billion<br />people are online<br />
  76. 76. Last year<br />
  77. 77. 107 Trillion <br /> emails were sent<br />
  78. 78. 294 billion<br />emails per day<br />
  79. 79. 89%<br />
  80. 80. 25 billion<br />tweets<br />
  81. 81. 100 million <br />new Twitter accounts<br />
  82. 82. 2 billion videos <br />are watched daily on YouTube<br />
  83. 83. Every minute, <br />35 hours of video is uploaded to YouTube<br />
  84. 84. & 3,000 images are uploaded to Flickr<br />
  85. 85. Which now holds over 5 billion images<br />
  86. 86. Pales in comparison to Facebook<br />
  87. 87. 35 billionimages uploaded last year<br />
  88. 88. The average user spends<br />55 minutes per day <br /> on Facebook<br />
  89. 89. 58% of online Australians use Facebook<br />
  90. 90. We spend <br />17.6 hours<br />a week online<br />
  91. 91. $33.8 billion <br />in online retail spending in <br />Australia by 2012<br />
  92. 92. So over the last couple of years<br />
  93. 93. we’ve seen a massive increase<br />
  94. 94. In Social Media and Mobileusage<br />
  95. 95. We’re no longer tied to our <br /> screens<br />
  96. 96. We now have a prolific range of devices<br />
  97. 97. Consume<br />
  98. 98. Interact<br />
  99. 99. Repurpose<br />
  100. 100. And distribute content<br />
  101. 101. To literally millions of people<br />
  102. 102. Any timeAny place Any where<br />
  103. 103. But rememberthis…<br />
  104. 104. It’s still about your <br />audience<br />
  105. 105. It’s still about <br />communication<br />
  106. 106. And that’s something <br /> we’ve been doing<br />
  107. 107. For the last<br />200,000 years<br />
  108. 108. Only now, we’ve got<br />
  109. 109. Digital Smoke Signals<br />
  110. 110. Tim Ellestonsenior manager – digital media team<br />
  111. 111. Shameless plug<br />http://www.elephantsandanalytics.com.au<br />
  112. 112.
  113. 113.
  114. 114. Any questions?<br />

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