Internet Marketing for Small Businesses

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  • It’s not a fad. It’s not for the big guys. The internet levels the playing field for small business to compete and share visibility with the biggest companies in the world. We are all welcome. We just need a map.
  • This is not about being a techie or computer nerd. The fact is most of our society are using computers. Remove the “I don’t know anything about computers” obstacle from your list.
  • Branding does not give you a direct ROI. If you are a big company and have a large budget then it may be part of your marketing strategy. But it should never be your only marketing strategy. As small business owners, our main focus should be completing transactions while acquiring customers. Cash flowing into our business should be the core purpose of our marketing efforts. How do I get two dollars back for every one I spend? That is the main question.
  • Consumers are searching for what you do--not who you are. Instead of marketing Acme Grass Masters, you should be marketing Houston Lawn Maintenance.
  • Think about the key areas you specialize in. You are going to get a much better conversion and more ready-to-buy-customers if you niche down into your product or services.
  • Phone number was the number one piece of information consumers are looking for when doing a local search. Website was down in 4 th . This translates into local consumers being ready to do business. It is more important that your business information is found in multiple places on the internet than just having a website that ranks high.
  • Branding and impulse marketing have their place. But how many consumers are you going to convince that they need your service in a split second?
  • The internet provides the ability for you to be found in the place where consumers are looking, that already want what you are selling.
  • Don’t get caught up in having a “cool” website. Remember that the sole purpose of having your website is to generate business. If you want to provide information or commentary, then get a blog.
  • Alternatively to a brochure site is the landing page. One purpose: Generate a lead. Only two options: call here or submit information. You should always attempt to capture a visitor’s email address, ethically. Having them opt-in, gives you a chance to follow-up and build trust and credibility.
  • Probably one of the most important pieces to your website are the effective use of “title tags”. They are also one of the most under utilized. Rarely paid attention to by human readers, search engines rely heavily on the information to determine relevancy for search results.
  • If you are not driving traffic to your site, it’s like putting up a billboard in the desert.
  • It doesn’t matter how nice or compelling your website is. You need traffic to generate customers.
  • SEO concentrates almost exclusively on getting your website in the highest position rather than an overall marketing strategy on the internet.
  • Online business directories are highly favored by search engines like Google. Directories allow you to post a compelling listing about your business. The main thing to remember is market what you do, not who you are.
  • Free online classifieds are taking over print classifieds. One of the big benefits of regularly listing your business is that search engines place high authority on these sites. So you want to make sure the titles of your ads represent what you do and not who you are. For example if you were a mortgage broker your ad title should be “City FHA Loans” rather than “ABC Mortgage Broker”. Think “What are people searching for”. Chances are it’s not the name of your business but rather a service you provide.
  • Videos do not need to be Hollywood productions. Reality TV has been a blessing for lowering consumers expectations of polished productions. A simple short video explaining your product or service and clear instructions of what you want the viewer to do next (visit my website, call today…) will generally be enough.
  • As you can see, lead valves get your businesses message out to multiple places for consumers to find you locally.
  • Even with technology available for website statistics, the multiple strategies for marketing on the internet locally would not reflect accurately in a stats report. If you want accurate information, you must ask customers. If traffic stats are presented to you as an accurate reflection of your web presence, then the only activity being performed is SEO. Meaning the sole goal is to get your website to the top. That is not the same as internet marketing.
  • Promote yourself and business.
  • Internet Marketing for Small Businesses

    1. 1. Top Internet Marketing Experts 503-776-7922
    2. 2. <ul><li>Information for your success… </li></ul><ul><li>1. Know EXACTLY what Internet Marketing is </li></ul><ul><li>2. Know why it’s VITAL to your success. </li></ul><ul><li>3. Leave with an Action Plan. </li></ul><ul><li>4. Have FUN! </li></ul>
    3. 3. <ul><li>Introduction </li></ul><ul><li>What Is Internet Marketing </li></ul><ul><li>Driving Traffic </li></ul><ul><li>SEO Information </li></ul><ul><li>Building Local Presence: </li></ul><ul><ul><li>Local Directories </li></ul></ul><ul><ul><li>Online Classifieds </li></ul></ul><ul><ul><li>Video, Images, Slides </li></ul></ul>
    4. 4. <ul><li>75% of Americans use search engines on a regular basis </li></ul><ul><li>56% of Americans use Search Engines every day </li></ul><ul><li>40% of all search engine searches are for local businesses and services </li></ul>(WebVisible/Nielsen Study 2008)
    5. 5. <ul><li>It’s not a fad. </li></ul><ul><li>It’s not just for the big guys. </li></ul><ul><li>Allows small business to compete </li></ul><ul><li>Share visibility with the biggest companies in the world. </li></ul><ul><li>We are all welcome. </li></ul><ul><li>We just need a map. </li></ul>
    6. 6. <ul><li>Internet Marketing Defined </li></ul><ul><li>Really Focus On The Marketing Part </li></ul><ul><ul><li>As drivers, we don’t need to know how to change our oil? We still get it done. </li></ul></ul><ul><li>Don’t Feel You Have to Know </li></ul><ul><ul><li>How to Build a Computer </li></ul></ul><ul><ul><li>Market on the Internet </li></ul></ul><ul><ul><li>Search Engine Rankings </li></ul></ul>
    7. 7. <ul><li>Builds a Local Presence on the Internet </li></ul><ul><li>Directs customers to your business </li></ul><ul><li>Uses multiple strategies so customers </li></ul><ul><li>find you </li></ul><ul><ul><li>Websites with keyword domain names </li></ul></ul><ul><ul><ul><li>JohnHJonesLLC.com vs PortlandLawnCare.com </li></ul></ul></ul><ul><ul><li>Free Classified Ads like Craig’s List </li></ul></ul><ul><ul><li>Free Online Directories like Internet Yellow Pages </li></ul></ul><ul><ul><li>Videos which describe your service or products </li></ul></ul><ul><ul><li>Slide Shows which detail your services or products </li></ul></ul>
    8. 8. <ul><li>What do you want to be known for? </li></ul><ul><li>What is your expertise? </li></ul><ul><li>Acme Grass Masters vs Portland Landscaping </li></ul><ul><li>Think In Terms Of Elevator Speech </li></ul><ul><li>Not I’m a _________ </li></ul><ul><li>I help _________ by ___________ </li></ul>
    9. 9. <ul><li>What would you type in the search engines to find your product or service? </li></ul><ul><li>Probably not “ city plumbers ” </li></ul><ul><li>Probably “ clogged sink ” or “ leaking toilet ” or “ hot water heater flooding ”. </li></ul><ul><li>Customers are seeking solutions to a problem they have NOW! </li></ul>
    10. 10. <ul><li>Survey question: What information do you expect to find when searching for local businesses online? </li></ul>
    11. 11. <ul><li>Traffic ( Strong Keywords ) + </li></ul><ul><li>Conversion ( Phone Number ) = </li></ul><ul><li>Customers calling you </li></ul><ul><li>Miss One of the </li></ul><ul><li>Variables You Get Squat </li></ul>
    12. 12. How many consumers are you going to convince that they need your service in a split second?
    13. 13. The internet provides the ability for you to be found in the place where consumers are looking, who already want what you are selling.
    14. 14. Don’t get caught up in having a “cool” website. Remember that the sole purpose of having your website is to generate business . If you want to provide information or commentary, then get a blog.
    15. 15. Links to: Your Local Business And your website <ul><li>Phone number </li></ul><ul><li>Address </li></ul><ul><li>Hours of Operation </li></ul><ul><li>Website </li></ul>Customer friendly Prominent Contact Information Pertinent Sales Pitch Items Customized Keywords Broadcast in directories, video, and slides Leased month-by-month
    16. 16. This is information many website designers overlook…
    17. 17. <ul><li>Having a website alone accomplishes nothing </li></ul><ul><li>Like a Cell Phone without service </li></ul>Having a website alone accomplishes nothing Like a Cell Phone without service
    18. 18. <ul><li>Traffic ( Strong Keywords ) + </li></ul><ul><li>Conversion ( Phone Number ) = </li></ul><ul><li>Customers calling you! </li></ul>
    19. 19. <ul><li>Search Engine Optimization is the process of improving the volume or quality of traffic to a website from the search engines, called ranking. </li></ul>
    20. 20. <ul><li>SEO concentrates almost exclusively on getting your website in the highest position rather than an overall marketing strategy on the internet. </li></ul><ul><li>Generally done in the coding of the website. </li></ul><ul><li>One of the slowest and tedious ways to get ranked well in the search engines. </li></ul>
    21. 21. <ul><li>Always a guessing game. Search Engines won’t tell anyone how they rank sites. </li></ul><ul><li>SEO helps your website, but may not find your customers. </li></ul><ul><ul><li>SEO is sometimes contrary to good marketing principles. </li></ul></ul>
    22. 22. <ul><ul><ul><li>Look for popular keywords – increasing your competition with the big guys… Plumber in PDX </li></ul></ul></ul><ul><ul><ul><li>IM finds local, compelling keywords your customers will use to find your business… Leaky sink help </li></ul></ul></ul>
    23. 23. What You Do Not Who You Are
    24. 24. Ad Titles Are Key What You Do – Not Who You Are
    25. 25. Animoto.com Tubemogul.com metacafe.com youtube.com Dailymotion.com
    26. 27. <ul><li>You cannot rely on Website statistics exclusively </li></ul><ul><li>If you are marketing on the internet properly, a lot of consumers may never make it to your website because they will call you first ( think like a customer ) </li></ul><ul><li>Just like with Yellow Pages, Billboards, Mail, TV, Radio… </li></ul>
    27. 28. <ul><li>Even with technology available for website statistics, the multiple strategies for marketing on the internet locally would not reflect accurately in a stats report. </li></ul><ul><li>If you want accurate information, </li></ul><ul><li>you must ask customers! </li></ul>
    28. 29. <ul><li>Determine your budget </li></ul><ul><li>Decide what you have time to do </li></ul><ul><li>Create Strong Keywords </li></ul><ul><li>Write Compelling Messages </li></ul><ul><li>Develop Images, video, and slides </li></ul><ul><li>Design a plan </li></ul><ul><ul><li>Image Ads </li></ul></ul><ul><ul><li>Ready-made Website </li></ul></ul><ul><ul><li>Landing Page </li></ul></ul>Get Professional Expertise that will save you time, money and overwhelm.
    29. 30. Top Internet Marketing Experts Solving internet marketing problems for small business 503-776-7922 [email_address] http://TopInternetMarketingExperts.inportlandarea.net We also save you time, money, and bewilderment! We help make it easier…

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