Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Sports marketing<br />Industry best practices<br />:Facebook<br />
Page design<br />Manchester United<br />This creative landing page from Manchester United not only encourages fans to ‘Lik...
Page design<br />New York Rangers<br />This page does a great job of creatively promoting a very clear message<br />
Page design<br />New England Patriots<br />This landing page is a one-stop shop for fans, allowing them to access plenty o...
Features<br />Boston Celtics<br />3-Point Play is a Facebook game that allows fans to make predictions on player performan...
Features<br />FC Barcelona<br />The Barca E-Catalog is a well-designed, very interactive shopping app which is fully-integ...
Features<br />Seattle Sounders FC<br />The ‘Date with a Sounder’ tab provides dating profiles for different players, and t...
Wall Posts<br />LA Lakers<br />The Lakers do a great job of posting exclusive, behind-the-scenes pictures via their News F...
Wall Posts<br />Dallas Cowboys<br />This post is effective because it utilizes a poll (which directly engages fans) to lev...
Wall Posts<br />Miami Heat<br />When all is said and done, social media is about the fan.  Teams cannot lose sight of this...
Upcoming SlideShare
Loading in …5
×

Sports Marketing Best Practices: Facebook

1,534 views

Published on

Published in: Sports, Business, Technology
  • Be the first to comment

Sports Marketing Best Practices: Facebook

  1. 1. Sports marketing<br />Industry best practices<br />:Facebook<br />
  2. 2. Page design<br />Manchester United<br />This creative landing page from Manchester United not only encourages fans to ‘Like’ the page, but also allows them to invite their friends to ‘Like’ the page<br />
  3. 3. Page design<br />New York Rangers<br />This page does a great job of creatively promoting a very clear message<br />
  4. 4. Page design<br />New England Patriots<br />This landing page is a one-stop shop for fans, allowing them to access plenty of features from the landing page<br />
  5. 5. Features<br />Boston Celtics<br />3-Point Play is a Facebook game that allows fans to make predictions on player performance, and then challenge their friends to do the same<br />
  6. 6. Features<br />FC Barcelona<br />The Barca E-Catalog is a well-designed, very interactive shopping app which is fully-integrated into the Facebook page<br />
  7. 7. Features<br />Seattle Sounders FC<br />The ‘Date with a Sounder’ tab provides dating profiles for different players, and then allows fans to bid for dates using Ebay<br />
  8. 8. Wall Posts<br />LA Lakers<br />The Lakers do a great job of posting exclusive, behind-the-scenes pictures via their News Feed<br />
  9. 9. Wall Posts<br />Dallas Cowboys<br />This post is effective because it utilizes a poll (which directly engages fans) to leverage a creative social media campaign<br />
  10. 10. Wall Posts<br />Miami Heat<br />When all is said and done, social media is about the fan. Teams cannot lose sight of this, and should jump at every opportunity to acknowledge and thank their fans<br />

×