WORDS
Tim Caynes
Writer of words
@timcaynes
WORDS
WRITING
words
Become
OPINION
writing
your
MESSAGE
writing
your
AUDIENCES
writing
for
NETWORKS
writing
for
A REASON
writing
for
A REASON
SUCH AS
VISIBILITY
VISIBILITY
DIFFERENTIATION
VISIBILITY
DIFFERENTIATION
OPPORTUNITY
WORDS
CONTENT
words
are
CONSUMERS
content
for
CONSUMERS
that you know
that you don’t know
that you need
CONSUMERS
ARE
VISIBILITY
CONSUMERS
NEED
CONTENT
CONTENT
NEEDS
STRATEGY
CONTENT
NEEDS
TONE
CONTENT
NEEDS
VALUE
CONTENT
DEFINES
BRAND
BRAND
EQUALS
DIFFERENTIATION
(YOU’RE THE BRAND)
CONTENT
OUTLETS
content
needs
OUTLETS
microform
shortform
longform
formless
bodyform
PLATFORMS
outlets
need
PLATFORMS
author/publish
tag/share
distribute/syndicate
optimise/die
CONTENT
NEEDS
OUTLETS
OUTLETS
NEED
PLATFORMS
OUTLETS
+
PLATFORMS
OPPORTUNITY
VISIBILITY
+

DIFFERENTIATION
+

OPPORTUNITY
FUTURE
WRITING
ONLINE
FUTURE
WRITING
ONLINE
UEA Creative Edge Conference: Working With Words
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UEA Creative Edge Conference: Working With Words

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Presentation for the Future Writing Online panel at the Creative Edge Conference at the University of East Anglia.

Event description:
Writers and communicators are essential within creative industries, businesses, not-for-profit organisations and charities. Join UEA graduates and employers at the Working with Words: Creative Edge Conference and discover a range of potential careers, including advertising, marketing, public relations, journalism, film, television and more.

Panel description:
Digital technologies have transformed the way we communicate and work. Careers that involve writing and communicating now have digital at the forefront. While traditional roles are being reinvented, new ones are constantly emerging. What opportunities are available to the graduates of 2015? How tech savvy do you need to be? If everyone's writing online, how do you rise above the noise and establish an income for your writing and communication skills?

My description:
A response to the challenge of why you might write online as a graduate/soon-to-be candidate for employment.

Published in: Education, Business

UEA Creative Edge Conference: Working With Words

  1. 1. WORDS Tim Caynes Writer of words @timcaynes
  2. 2. WORDS
  3. 3. WRITING words Become
  4. 4. OPINION writing your
  5. 5. MESSAGE writing your
  6. 6. AUDIENCES writing for
  7. 7. NETWORKS writing for
  8. 8. A REASON writing for
  9. 9. A REASON SUCH AS
  10. 10. VISIBILITY
  11. 11. VISIBILITY DIFFERENTIATION
  12. 12. VISIBILITY DIFFERENTIATION OPPORTUNITY
  13. 13. WORDS
  14. 14. CONTENT words are
  15. 15. CONSUMERS content for
  16. 16. CONSUMERS that you know that you don’t know that you need
  17. 17. CONSUMERS ARE VISIBILITY
  18. 18. CONSUMERS NEED CONTENT
  19. 19. CONTENT NEEDS STRATEGY
  20. 20. CONTENT NEEDS TONE
  21. 21. CONTENT NEEDS VALUE
  22. 22. CONTENT DEFINES BRAND
  23. 23. BRAND EQUALS DIFFERENTIATION
  24. 24. (YOU’RE THE BRAND)
  25. 25. CONTENT
  26. 26. OUTLETS content needs
  27. 27. OUTLETS microform shortform longform formless bodyform
  28. 28. PLATFORMS outlets need
  29. 29. PLATFORMS author/publish tag/share distribute/syndicate optimise/die
  30. 30. CONTENT NEEDS OUTLETS
  31. 31. OUTLETS NEED PLATFORMS
  32. 32. OUTLETS + PLATFORMS
  33. 33. OPPORTUNITY
  34. 34. VISIBILITY + DIFFERENTIATION + OPPORTUNITY
  35. 35. FUTURE WRITING ONLINE
  36. 36. FUTURE WRITING ONLINE

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