I’m not just making this upThe value of thinking time inexperience designTim Caynes@timcaynes
timcaynes.com
timcaynes.comfoolproof.co.uk
timcaynes.comfoolproof.co.uk@timcaynes
Our customers sayour online banking  is rubbish. We want a new one.                      Yeah, we can do                  ...
What do wenormally do foronline banking?                      Um, we do                  research. And then               ...
That new online banking projecthas come in. They   need a UX.                    What do they need                       a...
I think Timis available.
Sell      Scope       StaffUX (Hit the ground running)
Discovery       Concept  Ideation & Innovation
We go straight to best paperPreparationCompletion
What you want to deliver
What you can do with the budget
When you can deliver
Just inOn time           time          Thinking Late            time
ThinkingDelivering
= ( +                 ) ∗
= ( + ) ∗ .                   = 1.8 days
= ( + ) ∗ .                   = 0.6 days
= ( +        ) ∗ .                       = 12.5 days
( +             ) ∗                =
A smarter approach
Give goodworkshop
More than 1head  1 head
Exposeyourself
Follow me,I’m not lost
Opening the black box of design Establish the ground rules   Bend the design rules  Collaboration, um, rulez
+ Quality+ Efficiency+ Control+ Reward- Stress
Collaboration multiples thinking timeMultiplied thinking time saves moneyClients buy collaboration
Realistically…
Sell      Scope       StaffUX (Hit the ground running)
Sell         Scope          Staff       UX (Thinking time)
Thanks!@timcaynestimcaynes.comtim@timcaynes.com
I'm not just making this up: The value of thinking time in experience design
I'm not just making this up: The value of thinking time in experience design
I'm not just making this up: The value of thinking time in experience design
I'm not just making this up: The value of thinking time in experience design
I'm not just making this up: The value of thinking time in experience design
I'm not just making this up: The value of thinking time in experience design
I'm not just making this up: The value of thinking time in experience design
I'm not just making this up: The value of thinking time in experience design
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I'm not just making this up: The value of thinking time in experience design

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** Best to download to read speaker notes **
Presentation on the value of thinking time in experience design. Originally presented at the IA Summit in Denver, 2011:
http://2011.iasummit.org/sessions/the-value-of-thinking-time-in-experience-design/

I'm not just making this up: The value of thinking time in experience design

  1. I’m not just making this upThe value of thinking time inexperience designTim Caynes@timcaynes
  2. timcaynes.com
  3. timcaynes.comfoolproof.co.uk
  4. timcaynes.comfoolproof.co.uk@timcaynes
  5. Our customers sayour online banking is rubbish. We want a new one. Yeah, we can do that. Look at all these other ones we’ve done! Great! I’ll give you some money!
  6. What do wenormally do foronline banking? Um, we do research. And then we do some prototypes. Prototypes. We need a UX then.
  7. That new online banking projecthas come in. They need a UX. What do they need a UX for? Prototypes. They said 30 screens.
  8. I think Timis available.
  9. Sell Scope StaffUX (Hit the ground running)
  10. Discovery Concept Ideation & Innovation
  11. We go straight to best paperPreparationCompletion
  12. What you want to deliver
  13. What you can do with the budget
  14. When you can deliver
  15. Just inOn time time Thinking Late time
  16. ThinkingDelivering
  17. = ( + ) ∗
  18. = ( + ) ∗ . = 1.8 days
  19. = ( + ) ∗ . = 0.6 days
  20. = ( + ) ∗ . = 12.5 days
  21. ( + ) ∗ =
  22. A smarter approach
  23. Give goodworkshop
  24. More than 1head 1 head
  25. Exposeyourself
  26. Follow me,I’m not lost
  27. Opening the black box of design Establish the ground rules Bend the design rules Collaboration, um, rulez
  28. + Quality+ Efficiency+ Control+ Reward- Stress
  29. Collaboration multiples thinking timeMultiplied thinking time saves moneyClients buy collaboration
  30. Realistically…
  31. Sell Scope StaffUX (Hit the ground running)
  32. Sell Scope Staff UX (Thinking time)
  33. Thanks!@timcaynestimcaynes.comtim@timcaynes.com

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