Evolved Media proposes a photo contest utilizing a 3rd party
application with fully integrated on-demand product merchandising
& printing. All hosted directly within MetroLyrics.com.
Goals We Will Achieve
1. Increased advertising revenue
2. Increase time on site
3. Increase audience engagement & interactivity
4. Attract new advertisers in form of Sponsorship
5. Differentiate MetroLyrics
“The Active Network was able to generate an additional
$40,000 in revenue for their Eteamz.com site in their first
quarter with our application.”
The campaign is turn-key. Created, built and managed for MetroLyrics.com (with
your feedback) from start to finish.
The proposed campaign idea would be a Lady Gaga photo contest with possible
sponsorship from Virgin Mobile (Title Sponsors of Lady Gaga’s current world tour)
Including on-demand merchandising print partners Zazzle.com (shirts, mugs,
posters, hats, shoes, skateboards…) and Skinit.com (cell phone, iPod, laptop
How It Works
(assume Lady Gaga look-a-like contest)
Photo & Design Competition Technology
The application components are customized to fit Metrolyrics website and then
branded to match the website’s look and feel. Users upload their best Lady Gaga
impression or look-a-like outfit, users vote, prizes awarded weekly.
Control & Manage All User Submissions
Administrator login to manage submissions for the campaign.
Approve only the ones that fit your brand and edit or deny
those that don’t.
Campaign Merchandise Tie-in
Hundreds of On-demand Product Combinations
User submitted designs or photos (UGC content) can also be purchased on
supporting on-demand merchandise providers (Zazzle.com & Skinit.com) through
the platforms direct tie-in.
Social Media Integration
The flash panel easily promotes distribution through your website and users
social media accounts when on-demand product features are enabled.
(Flash Panel Design)
Image Profile Sharing
The application has full social media integration so fans can share the contest
on Facebook, Myspace, Twitter, Digg, via email, and several other popular
social media networks promoting the contest and your brand.
Possible Add-on Solution
T-Shirt Design contest
(SI Kids example)
Analytics are tracked through an
admin console. You can view
revenue, traffic, popular
campaign product sales and
generate reports to help track
ROI against a campaign.
Automated processes like
custom emails that are
automatically sent to participants
letting them know their
submission was received,
accepted, and the contest
Proposed Pricing & Pilot Campaign flight
Pilot Campaign Flight
For the purpose of this initial pilot I propose a 1.5 month campaign flight
starting January 15, 2010 and ending March 1, 2010 to parallel the Virgin
Mobile Monster Ball Lady Gaga Tour through the US.
$4,000 initial set up, design, ad sales efforts, business development with
additional partners & on-going total management
Revenue Share / Platform License Fee
All advertising revenue from contest created pages including sponsorship
and/or merchandise sales will be split on a 50/50 basis between MetroLeap
and Evolved Media. Evolved Media’s share will be split with the technology
partner and stakeholders.