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Why Has Content Marketing Become So Important to SEO

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June 2014 presentation around SEO to help delegates understand the value of content and content marketing to search engine optimisation today. Covers the paywall dilemma and solutions such as Google's First Click Free

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Why Has Content Marketing Become So Important to SEO

  1. 1. 1 SEO: Why Content Marketing has become so important Tim Aldiss ThinkSearch 04.06.14
  2. 2. 2 Publishing & The Internet • The digital revolution • Search Engine Spiders • Beyond the hyperlink • The advent of ebooks • ‘freemium’ and social media
  3. 3. 3 Print vs. The Web • This session will explore how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects in social media The first revolution…
  4. 4. 4 Print vs. The Web • This session will explore how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects in social media The second revolution…
  5. 5. 5 Print vs. The Web • This session will explore how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects in social media The third revolution…
  6. 6. 6 The Paywall Dilemma
  7. 7. 7 The Paywall Dilemma
  8. 8. 8 The Paywall Dilemma
  9. 9. 9 The Paywall Dilemma
  10. 10. 10 The Paywall Dilemma
  11. 11. 11 The Paywall Dilemma
  12. 12. 12 Sales & Marketing • This session will explore how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects in social media The era of the keyword… http://ow.ly/xjpbu
  13. 13. 13 Sales & Marketing • This session will explore how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects in social media The age of social media…
  14. 14. 14 Sales & Marketing • This session will explore how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects in social media The Semantic Web… Tim Berners-Lee: The internet is a web of documents; documents that are designed to be read, primarily, by humans. The Semantic Web is a web of information, designed to be processed by machines.
  15. 15. 15 Sales & Marketing Home Category Category Sub category Sub category Sub-sub Sub-sub Article News Category Shipping News Sub category Container News Sub-sub Container Tracking Article on container tracking Link Equity Link Equity Theme Theme Relevancy & Optimisation
  16. 16. 16 Buy offline Buy online +ad revenue Free online +ad revenue Buy offline Free online +ad revenue Buy online Sales & Marketing
  17. 17. 17 Buy offline Buy online +ad revenue Buy online +ad revenue + more customers Sales & Marketing
  18. 18. 18 Social Media for Marketing 1) Unlock everything 2) Write twice 3) User detection 4) Publish expiring content
  19. 19. 19 Social Media for Marketing First Click Free - cookie-based - controls number of free views - allows full indexation of articles - affords search engines relevance - maximises value of print
  20. 20. 20 The Content Marketing Opportunity
  21. 21. 21 The Content Marketing Opportunity Advertising Email SEO Print Sales PR Branding Social media
  22. 22. 22 The Content Marketing Opportunity Advertising Email SEO Print Sales PR Branding Social media
  23. 23. 23 The Content Marketing Opportunity Advertising Email SEO Print Sales PR Branding Social media
  24. 24. 24 ibmblr.tumblr.com Advertising Email SEO Print Sales PR Branding Social media
  25. 25. 25 The Content Marketing Opportunity Advertising Email SEO Print Sales PR Branding Social media
  26. 26. 26 The Content Marketing Opportunity Advertising Email SEO Print Sales PR Branding Social media
  27. 27. 27
  28. 28. 28 Panda update
  29. 29. 29 Panda update Penguin update
  30. 30. 30 Panda update Penguin update Hummingbird algorithm
  31. 31. 31
  32. 32. 32
  33. 33. 33 Thank you Tim Aldiss SEO & SM Consultant tim.aldiss@thinksearch.co.uk

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