Mobile Inspiration Conference: App Marketing

669 views

Published on

new insights of app marketing

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
669
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Mobile Inspiration Conference: App Marketing

  1. 1. M I obile C nspiration onferenceApp Marketing @Tim_Akkerman @SjoerdHuitema
  2. 2. 0 175,000,000 350,000,000 525,000,000 700,000,000May-09Jul-09Sep-09Nov-09Jan-10Mar-10May-10 Jul-10Sep-10Nov-10Jan-11Mar-11May-11 Jul-11Sep-11Nov-11Jan-12Mar-12 NU.NL MOBILE PAGEVIEWSMay-12Jul-12 iPad Nokia iPhone Android Windows BlackBerry Mobile site
  3. 3. App Marketing: key factors Product SEO X-factor Display Social PRSocial PR Display SEO Product X-factor
  4. 4. App Marketing: key factors Product X-factor SEO Display Social PRSocial PR Display SEO Product X-factor
  5. 5. App Marketing: 5 key factors SEO Product Display timing Social PRSocial PR Display SEO Product
  6. 6. App Marketing: 5 key factors SEO Product Display Social PRSocial PR Display SEO Product
  7. 7. App Marketing: 5 key factors SEO Product Display Social PRSocial PR Display SEO Product
  8. 8. ProductOntwikkeling: 16 maanden Ontwikkeling: 3 maanden
  9. 9. ProductUnique visitors p/m: 2.300 Unique visitors p/m: 20.000
  10. 10. Product
  11. 11. Think Mobile!
  12. 12. Product
  13. 13. App Marketing: 5 key factors SEO Product Display Social PRSocial PR Display SEO Product
  14. 14. App Marketing: 5 key factors SEO Product Display Social PRSocial PR Display SEO Product
  15. 15. The social pyramid Community Social Networking Friends Friends connected appsSharing Sharing to FB, Twitter, LinkedIn, etc.
  16. 16. App Marketing: 5 key factors SEO Product Display Social PRSocial PR Display SEO Product
  17. 17. App Marketing: 5 key factors SEO Product Display Social PRSocial PR Display SEO Product
  18. 18. PRPress release Creatives Promo code Video
  19. 19. App Marketing: 5 key factors SEO Product Display Social PRSocial PR Display SEO Product
  20. 20. App Marketing: 5 key factors SEO Product Display Social PRSocial PR Display SEO Product
  21. 21. Launch Mobile display
  22. 22. App Marketing: 5 key factors SEO Product Display Social PRSocial PR Display SEO Product
  23. 23. App Marketing: 5 key factors SEO Product Display Social PRSocial PR Display SEO Product
  24. 24. SEO/ ASO
  25. 25. ASO
  26. 26. ASO
  27. 27. ASO
  28. 28. ASO
  29. 29. ASO
  30. 30. SEO
  31. 31. SEO
  32. 32. 3 FINAL TIPS SEO Product1. Good product Display Social PR SEO Product2. Marketing Display Social PR timing3. Measurement
  33. 33. APPS END ?

×