Why you should check out the check in

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Introductory Laeken University presentation on "location" and its opportunities for brands and marketeers.

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Why you should check out the check in

  1. L CATION WHY YOU SHOULD Laeken University CHECK OUT 12 August 2010 THE CHECK IN i by Proximity BBDO Mayor @tijs
  2. By wild1don on Flickr FACEBOOK RUMORED TO ENTER LOCATION (STILL)
  3. LOCATION IS THE NEXT NEW THING
  4. THE QUERY what i want
  5. THE QUERY THE SOCIAL GRAPH what i want who i am, who i know
  6. THE QUERY THE SOCIAL GRAPH THE STATUS UPDATE what i want who i am, what i’m doing who i know
  7. THE QUERY THE SOCIAL GRAPH THE STATUS UPDATE THE CHECK-IN what i want who i am, what i’m doing where i am who i know John Batelle in Wired
  8. LOCATION BASED SERVICES
  9. Services to tell others about where you are. Automatically.
  10. NOTHING NEW (!?) People get used to social media and online sharing. GPS enabled smartphones. 3G data subscriptions. New services (including game mechanics).
  11. 2 million users 340 000 users 5.6 Million venues 1.4 Million venues
  12. “Foursquare and Gowalla, and Brightkite and Loopt before them, and all the other location-focused services out there right now, are just the beginning. Check-ins are useful and gaming elements are fun, but both are features of location, not the endgame that location will be.”
  13. THE TYPICAL USER
  14. 80% male. Close to 70% between the ages of 19 and 35. 70% have college degrees or higher. Influential (38% more likely to say friends and family ask their opinions before a purchase). Especially receptive to mobile coupons and offers. Up to 20% more likely to consult their phones before a purchase. Far more likely to research products and services and read customer reviews. Forrester
  15. Only 4% of the adult, Internet-using population has used any kind of location based service, and just 1% of all adults check into a location at least once a week.
  16. By edventures on Flickr YET EXPECTATIONS ARE HIGH location for marketeers
  17. Event and last-minute campaigns for • hotels • restaurants • theme parks • ...
  18. LO L CIA YA LTY SO LOYALCATION E CR BIL LOC M MO AT ION
  19. www.foursquare.com prox.to/foursquare www.gowalla.com prox.to/gowalla
  20. L CATION WHY YOU SHOULD Laeken University CHECK OUT 12 August 2010 THE CHECK IN i by Proximity BBDO Mayor @tijs

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