Post Production AS


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Adapted from Mr Smith - AS Post Production skills development.

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Post Production AS

  1. 1. Post Production What skills did you develop at the stage of post production? G325: Section A: Question 1(a Theoretical Perspectives in Media
  2. 2. TASK • What is post-production? Write a definition
  3. 3. TASK • You have 5 minutes to brainstorm everything you did for your preliminary student magazine and for your main product at AS at the stage of post-production. • This must be detailed in terms of tools used, the software pros /cons, your strengths /weaknesses.
  4. 4. Post Production • Post Production - AS consisted of editing and manipulating the photographs in photoshop for the school magazine and music mag and the layout for the article in Publisher compared to Word for some of your student magazines.
  5. 5. UNIT G325 SECTION A • What editing decisions were made? • How did they inform the production? • What particular editing tools were used and to what effect? • How did the post production process enhance the overall production? • Remember that the examiner will assume you’ll be providing very precise examples of editing in particular. The key to all of this is how your original idea, and then your well crafted layout/design sheets, even the photos you ultimately shot, were transformed or enhanced [evolved] through the further application of digital technology.
  6. 6. Post-production How you made decisions about editing and layout • How much of your text was ‘created’ only in post- production? • What technologies did you use to modify your raw material? How did this change the meaning of your work? • How much of your footage ended up ‘on the cutting room floor’ (unused) and why? • Influence of audience expectations - Did audience testing lead you to experiment with more changes from your initial plan/concept?
  7. 7. Basic Editing vs. Magazine Editing • Basic Editing consists of simple contrast & colour correction/enhancement. • Magazine Style Editing consists of multi- layered contrast & colour correction/ enhancement, blemish removal, skin- brightening, teeth & eye whitening along with vignetting.
  8. 8. Terminology Explanation Analysis Argument • E.g. “At the stage of post-production during the main production for the music magazine, we used more advanced effects from Adobe Photoshop than for the student magazine. I used the …tool to connote to the audience… This represents my singer as….which is a generic convention of this type of music. Writing in such a way will allow you to score high marks for terminology as well as explanation/ analysis/ argument.
  9. 9. “*Women's magazines+ignore older women or pretend that they don’t exist; magazines try to avoid photographs of older women, and when they feature celebrities who are over sixty, ‘retouching artists’ conspire to ‘help’ beautiful women look more beautiful, i.e. less than their age... By now readers have no idea what a real woman’s 60 year old face looks like in print because it’s made to look 45. Worse, 60 year old readers look in the mirror and think they are too old, because they’re comparing themselves to some retouched face smiling back at them from a magazine.” Dalma Heyn Women's Advocate, Cultural Critic, Bestselling Author
  10. 10. Post-Production • Try to think about how you have become more technically competent in terms of your use of digital technology to present work creatively at the stage of post-production.
  11. 11. Task • Write up your skills development of post- production. • Complete a document which uses terminology as well as explanation/ analysis/ argument. • Up load to your blog.