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Creativity for G325 OCR Media A2 adapted from Angela Pearson /redesigned

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  1. 1.  In your groups/pairs1. Define what creative is.2. Define what creative isn‟t.3. Identify three ways in which the digitaltechnologies /using conventions of real mediatexts you have used - have allowed you to becreative.
  2. 2. Unit G325:TheoreticalEvaluation Of Production
  3. 3.  What are you learning today?The aim of this session is to introduce you to theories ofcreativity and discuss ways in which you demonstratedcreativity in your project work. What must you be able to do by the end of thelesson?You must be able to explain how your creativitydeveloped from your AS Preliminary Task to your AS MainTask Why are you doing this?This will allow you to answer Question 1a), Section A –Theoretical Evaluation of Production, which is part ofUnit G325: Critical Perspectives In Media. How will I demonstrate what I have learned?As homework, you will apply what you have learned toyour AS Foundation Portfolio coursework in the form ofa slideshow/mash up/ prezi or other presentationalsoftware and upload to your blog.
  4. 4. “The making of the new and the rearrangingof the old” (Bentley, 1997).• According to Bentley‟sdefinition of creativity doesthe work you produced foryour AS project count ascreativity?• Explain why/why not?• You have two minutes tocomplete this task.
  5. 5. David Gauntlett has written extensively aboutcreativity and the idea that “making isconnecting”.His main argument is that “through makingthings, and sharing them with others, we feel agreater connection with the world, and moreengaged with being more active in theenvironment rather than sitting back andwatching.” (2003) According to Gauntlett‟s definition of creativitydoes the work you produced for your AS projectscount as creativity? You have two minutes to complete this task.
  6. 6. Creativity involves thinking or behavingimaginatively . The imaginative activity ispurposeful – set against or defined by a meaningfulobjective. The processes must generate somethingoriginal.Paul Roberts (2006) According to Robert‟s definition of creativity doesthe work you produced for your AS projects countas creativity? Explain why/why not? You have two minutes to complete this task.
  7. 7.  Did your set briefs allow you to be creative?If so how? Did the set briefs limit or constrain yourcreativity? If not, why not? – You could talk about medialanguage – how did you use genericconventions/micro elements to be creative? Did you expand upon, or consciously rejectgeneric conventions?
  8. 8. Banaji, Burn & Buckingham have researchedinto the extent to which technology makes usmore creative. They conclude that “creativityis not an inevitable consequence of usingtechnology.”(Banaji, Burn and Buckingham, 2006).Do you agree /disagree – Why?
  9. 9.  Explain how your creativity developed fromthe preliminary student magazine to themain project the music magazineOr… Explain why your creativity didn‟t develop (Ifyou have time left write an essay plan foryour homework assignment).
  10. 10.  In your own experience, how has yourcreativity developed through yourcoursework - planning, research, productionand post production? Refer to specific and detailed examples fromyour products. Remember the focus of this question is yourskills development. Use as much media theory(Bentley, Gauntlett and Buckingham) andterminology as possible. Post this work to your blog.
  11. 11. Here are the questions you need to ask yourself when completing yourassignment.What do you understand by „creativity‟ and to what extent have you beencreative?How have you tried to facilitate and encourage your own creativity?Did you experience limits/blocks on your own creativity?How easy/difficult was it to be creative while still working to the brief?Did working within conventions stifle your creativity?To what extent did you need to work with others and „bounce ideas‟ offother people to be truly creative?How much of your creativity was about trying to picture things in yourmind‟s eye?How much of your creativity was about trial and error?To what extent was a lack of confidence an issue in terms of your creativity?To what extent was a lack of technical competence/confidence an obstacleto your creativity?
  12. 12.  Research and Planning.– This will allow youto answer Question 1a), Section A –Theoretical Evaluation of Production, whichis part of Unit G325: Critical Perspectives InMedia.