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Enterprising use of social media

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Enterprising use of social media

  1. 1. The enterprising use of social media Tiffany St James Tiffany@stimulationltd.co.uk Linked In / Twitter / Facebook / Skype …..tiffanystjames
  2. 2. Coming up… • How individuals, small businesses, government, charities and causes are now using social media to create, connect, share and engage with their audiences.
  3. 3. Big businesses Campaigns Brands Who is doing it well?
  4. 4. Ford Fiesta – The campaign • The Ford Fiesta has come to play on the American roads. In the ultimate foreign exchange program, our 100 agents will spend 6 months behind the wheel of their own Fiesta, lifestreaming their experiences, and completing monthly missions to show you what the Fiesta is all about.
  5. 5. Ford Fiesta – What happened? • You Tube competition – why I should be an agent • Free fiesta and gas for 6 months for posting 1 video a month • Brand and agent giving and getting
  6. 6. What missions??
  7. 7. Ford Fiesta - Response • 100 Ford Fiesta agents • 6.5 million YouTube views • 3.4 million impressions on Twitter • 670,000 Flickr photos uploaded • 50,000 requests for info from non-ford owners • Sold 10,000 units in first 6 days of release • Fraction of the cost of national advertising campaign • Next: Reimagining the way The FF get advertised
  8. 8. Southwest Airlines
  9. 9. Chatroulette • The element of surprise: Chatroulette
  10. 10. Pespi Refresh Project • What is the project all about?
  11. 11. Medium and small businesses Low budget, effective marketing
  12. 12. Blendtec – quintupled sales Here’s what Blendtec do online CEO Tom Dickson and the R&D team had a practice of testing wooden boards to test product toughness • Retail sales up 700% • 5.8million channel views • 142.3million upload views • YouTube 330,000 subscribers • The Today Show, The Wall Street Journal
  13. 13. Local businesses
  14. 14. Government Local UK
  15. 15. Local two-way reporting
  16. 16. Collaborative policy making • NUS and DECC • Shared vision • Act on Copenhagen • Mixed Ink
  17. 17. Data.gov.uk
  18. 18. Charities, voluntary and third sector
  19. 19. Social for good
  20. 20. Crowdsourcing for good
  21. 21. Ushahidi – how it works
  22. 22. Ushahidi - Haiti
  23. 23. Do the green thing Not forgetting Amazero.com
  24. 24. Causes Power to the people Solidarity
  25. 25. Democracy in action?
  26. 26. Power to the lobby
  27. 27. Trafigura,Twitter & The Guardian
  28. 28. Dutch Transplantation Foundation
  29. 29. Individuals vs Businesses
  30. 30. Showing solidarity - #IAmSpartucus
  31. 31. Showing solidarity - #welovebaskers
  32. 32. Individuals
  33. 33. www.milliondollarhomepage.com
  34. 34. Kyle
  35. 35. What can we learn from all of this?
  36. 36. The tipping point framework works
  37. 37. ‘Recommended’ trust has changed.. And if people think 76% of advertisers lie...
  38. 38. Consider how you can…. • Identify, empower and enable your advocates • 90 – 9 – 1
  39. 39. With hundreds of millions of people on social networks.. Estimated monthly usage
  40. 40. And forecast growth..
  41. 41. Only fools rush in without a plan..
  42. 42. Ensure you have good social content: • Friendly voice and tone • Consistent language across channels • Helpful and timely • Meaningful • Relevant • Entertaining • ..... Would you want to pass it on?
  43. 43. Digital Strategy • Employee Engagement • Digital Training
  44. 44. With kind thanks to.. • Colleen Carrington • http://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells- tipping-point-framework-4539106 • Social Lens • http://www.socialens.com/wp-content/uploads/2009/04/20090127_case_blendtec11.pdf • 2009 Yanklovich Survey - People think 76% of advertisers lie • Global Web Index Oct 2010 - Trust has changed • Carringtom Quantcast data May 2010 - Social networks how people spend time • Forrester and Gartner research various

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