Noew 2012 presentation


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Online Marketing, Social Media and SEO presentation at New Orleans Entrepreneurs Week 2012 by McKenzie Coco and Tiffany Starnes of FSC Interactive.

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  • Noew 2012 presentation

    1. 1. Online Marketing Strategy & Tactics NOEW 2012
    2. 2. SEO SMOSearch Engine Optimization Social Media Optimization SoMe SEM Search Engine MarketingSocial Media Marketing (PPC)
    3. 3. Social Media Facts• Social media, just like traditional media, doesn’t require your participation in every area.• Create as big or small of a community as your are comfortable with.• The average social network user is 37.• YouTube is the 2nd largest search engine behind Google…who happens to own them.
    4. 4. Social Media Facts• Roughly 1 hour a day or 5 hours a week can maintain an effective social media presence for a small business.• Most social networks are free – just takes time.• There are more than 100 different social-media tracking tools for Facebook, Twitter and other online- media sites.
    5. 5. So Where Do I start?
    6. 6. Start with the Big Picture• What do we want to accomplish?• Who is responsible?• How many hours and how much money do we want to spend?• How will we measure success?• What are our competitors doing and how can we do it better?
    7. 7. AnalyzeEngage Optimize
    8. 8. Four Steps to Social Strategy1. Listen To who? For What? People are already talking about you or your brand, join the conversation2. Engage Take what people are saying about you or your brand an respond. But, do so in a manner that adds value3. Analyze What messaging worked? Who is your audience? How are you reaching that audience and are you doing so effectively?4. Optimize Take what you’ve learned and make your messaging better for the future.
    9. 9. Listen Google Alerts
    10. 10. Listen Social Mention
    11. 11. Listen Google Insights
    12. 12. Listen Quantcast
    13. 13. Hone in…Engage Create a detailed Plan of Action • What are the steps to accomplishing our goals? • What Assets will we be using? • What are the key Milestones to measure performance? • How are we tracking results?
    14. 14. Engage Know Your Audience
    15. 15. Engage Process and Protocol In order to successfully run a social media campaign you have to have a process in place. Process will increase accountability, effectiveness and efficiency.
    16. 16. Engage Schedule How much time will you spend on a Daily weekly and monthly basis and how will you allocate those hours?
    17. 17. Engage Schedule
    18. 18. Optimize Online Resources to RePURPOSE Promote and Connect • Paid Search • Natural Search Results • Blogging • Social Media • Associated Content • Business Listings and Link Development • E - Newsletter
    19. 19. Tools Having the right protocol and tools in play will help you achieve a successful and well-managed social media campaign. Here are some tools we use and recommend…
    20. 20. Your InboxSet a reminder everyday to check or update your social networks and set your social networks to update you through your Inbox or Calendar.
    21. 21. Your PhoneAbout 1-in-3 adults now have phones with apps on them so use them! Your phone will save you time when access social networks on the go.
    22. 22. Your TeamThere is no greater tool in your tool-kit than the team you work with. Encourage them to embrace online networks, include it their e-mail signatures, write blog posts, etc…
    23. 23. TweetDeckTweetDeck is a Twitter applicationthat helps to organize your twitterstream, messages and friends.
    24. 24. Selective TweetsSelective Tweets is a Facebook application that allows you to update Facebook directly fromTwitter, cutting out an extra step and saving time.
    25. 25. • You have goals and plan.• You have a schedule.• You know who you want to reach.• You have resources allocated.• You have content created. Now what…
    26. 26. Facebook
    27. 27. Twitter
    28. 28. Pinterest
    29. 29. Google+
    30. 30. Review Sites
    31. 31. Analyze What Messaging Worked? • Facebook Insights – What messaging got the best response – What are your Facebook Fan demographics • Twitalyzer and TweetStats – How many times were you mentioned – Whats your social status? • Google Analytics – Referring Traffic – Keywords
    32. 32. Analyze
    33. 33. Analyze is a free URL-shortener which provides you with the opportunity to shorten links and track them through social media.
    34. 34. Twitter ToolsAnalyze
    35. 35. Analyze Facebook Insights
    36. 36. Analyze
    37. 37. Integration
    38. 38. FSC Interactive 1943 Sophie Wright Place New Orleans, LA 70130 t. 504.894.8011 f. 504.894.8012 www.fscinteractive.comwww.facebook/ @fscnola