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Avoid Shiny Object Syndrome in Digital Marketing

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The digital marketplace is constantly changing and remaining relevant means staying ahead of the curve. But, in a cross-channel world with millions of options, how do pick the right ones? First, take a deep breath. Then, let’s talk goals. Set goals with clear metrics for marketing success. Couple that with a keen understanding of your audience and you will create relevant content that goes beyond platforms or channels to reach your core customer. Avoid being blinded by the bling of the coolest new platform and focus on reaching your ideal audience- where they are and with the information they want.

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Avoid Shiny Object Syndrome in Digital Marketing

  1. 1. Cure for Shiny Objects Syndrome CURE FOR SHINY OBJECT SYNDROME
  2. 2. HI. I’M TIFFANY • PR professional turned digital strategist • Tours on both coasts, proud to call NOLA home • Founder Starnes Solutions • @TiffanyStarnes
  3. 3. LET’S TALK SHINY OBJECTS…
  4. 4. yellow pages
  5. 5. doctor
  6. 6. flu symptoms
  7. 7. CHANGES…
  8. 8. CHANGES…
  9. 9. AND JUST WHEN YOU HAVE THE CHANGES DOWN…
  10. 10. GOALS  Growth  Reach  Engagement  Web Traffic  Lead Generation  sales  Is your customer there?  Does it align with your goals?  Do you have the content & resources?  Can you measure success? SHINY OBJECT CHECKLIST
  11. 11. SHINY OBJECT HACKS
  12. 12. Geography SHINY OBJECT HACK: TARGET PRACTICE + demographics + Behavior
  13. 13. SHINY OBJECT HACK: HIJACK HASHTAGS
  14. 14. SHINY OBJECT HACK: HIJACK HASHTAGS
  15. 15. SHINY OBJECT HACK: START SMALL Story- $50K Lens- $500K
  16. 16. GEO-Filter: less than $100 SHINY OBJECT HACK: START SMALL
  17. 17. SNAPCHAT
  18. 18. SHINY OBJECT HACK: DIVE INTO YOUR DATA
  19. 19.  Is your customer there?  Does it align with your goals?  Do you have the content & resources?  Can you measure success? LET’S REVIEW… SHINY OBJECT CHECKLIST
  20. 20. THANK YOU Tiffany Starnes @tiffanystarnes tiffany@starnessolutions.com 504-535-3187

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