Black Ivy Events Inc. Overview

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Black Ivy Events, Inc. is a private company founded in early 2009 that caters to the social, professional and civic interests of diverse alumni of the eight Ivy League institutions. More information at www.blackivyevents.com.

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Black Ivy Events Inc. Overview

  1. 1. Black Ivy Events Inc.OverviewFounded by Tiffani Scott
  2. 2. Overview of Black Ivy Events, Inc. Black Ivy Events, Inc. is a private company founded in early 2009 that caters to the social, professional and civic interests of alumni of the eight Ivy League institutions Events take place primarily in New York City Ivy League alumni of color attend to connect, socialize and network A range of industries are represented including law, medicine, finance, engineering, fashion, media and entertainment Black Ivy Events, Inc. 2
  3. 3. Branded Events SummaryBlack Ivy Events Inc. hosts social events at lounges as well asbranded events such as: Armand de Brignac “Ace of Spades” Champagne Tasting  Bobbi Brown “Pretty Powerful” Make-up Event target toward women of color, featured in Bobbi’s blog ‘Everything Bobbi’  Urbanworld Film Festival Premiere sponsored by HBO and BET  Harlem Fine Arts Show sponsored by Grey Goose and Amtrak Black Ivy Events, Inc. 3
  4. 4. Black Ivy DemographicsThe mailing list includes affluent professionals of color based in theNew York City metropolitan area:• 60% are between the ages of 25-34• 24% are between the ages of 35-44• 70% attended an Ivy League institution• 68% have a gross annual income over $75,000• 20% have a gross annual income over $150,000• 70% have purchased one or more luxury brands in the past 12 months Black Ivy Events, Inc. 5
  5. 5. Black Ivy Social Media ReachTotal Potential Reach via Facebook = 95,518 Fans Black Ivy Events, Inc. 6
  6. 6. Partnership BenefitsPromotional exposure to the Black Ivy audience offers a unique and valuablemarketing opportunity. The benefits of a partnership include: Events & Experiential Marketing – expose our audience to your company’s products and services Social Media Marketing – expose our audience to your company’s products and services online Audience Exposure – increase your company’s name recognition with our audience Networking – build business relationships with our audience Perception – enhance your company’s image with our audience Black Ivy Events, Inc. 7
  7. 7. Multicultural Marketing ResearchPromotional exposure to the Black Ivy audience offers a uniqueand valuable marketing opportunity. The following articlesexplain the need for multicultural marketing: According to Census projections, by 2042 America will be a “majority-minority” nation, where so-called ethnic minority populations will collectively outnumber the White majority. Forbes, Oct 2011 A recent report predicts that the combined buying power of Americas minorities will increase from $1.6 trillion in 2010 to more than $2 trillion by 2015. Businessweek, Dec 2010 Black Ivy Events, Inc. 8
  8. 8. ContactFor any questions related to partnering with Black Ivy Events, please contact:Tiffani ScottFounderBlack Ivy Events, Inc.Mobile: 914.886.2152Office: 212.283.2943Web: www.blackivyevents.comFlickr: www.flickr.com/photos/blackivyevents/collectionsFacebook: www.facebook.com/blackivyeventsTwitter: www.twitter.com/blackivyeventsEventbrite: www.blackivyevents.eventbrite.com Black Ivy Events, Inc.

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