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tideanalytics.com
TIDE Analytics provides user
friendly data, analysis and insights
by collecting foot traffics data for
retails and malls in real time.
Why do you need TIDE Analytics?
(Scenario 1)
and they are usually in
shopping malls.
Mark (40 years old) is
the owner of a chain of
Chinese restaurants.
He has a total of !
8 restaurants
now
Mark is always busy.
Traveling between all his
restaurants every day while
planning the future of his business.
Mark’s business is
doing fine but
he feels his
restaurants could
do a whole lot
better if he knew…
…how many daily
passersby there are so
he could maximize
customer conversion.Gotta
catch ‘em all!
So Mark started to
analyse the transaction
data but it wasn’t enough.
There wasn’t a record
indicating how many
passersby, how long his
customers stayed and
when they stayed longer.
He also couldn’t get
much information about
his customers’ behaviour
as he is not always at the
restaurants.
Then he searched for and
tried several methods:
CCTVAssigning a
person to do
headcounts
(costly & trend shifts)
Use door
counters
(inaccurate &
only indoors)
(Too expensive)
He was frustrated and
continued searching online.
He found TIDE Analytics
and decided to give it a try
since it was quite !
affordable and easy to
understand.
After a month of using TIDE Analytics:
he can see !
how many customers he has, !
how many passersby at each store,
exactly what time customers enter,
the duration of their stay, !
and how many loyal returning
customers he has.
Also, it all updates in real time!
Customers Passersby
Returning !
Customers
Stay Time Bounced
With all these benefits that TIDE Analytics provides, Mark can
easily analyse customer behaviour:
He discovered he was
losing out on business
during teatime despite
the many passersby.
So he decided to do
a teatime promotion
and sales improved
significantly.
120 15
What are the long-term
benefits of TIDE Analytics?
(Scenario 2)
Trends change as time passes, and some
customers may have forgotten the restaurant.
Mark decided he needs to run a
promotion so people can
remember his restaurants and
come back for a treat.
The restaurants'
sales drop gradually.
Mark looks back at his
previous promotions through
TIDE Analytics
and identified those that !
!
!
!
!
!
!
as it’s aligned to his current !
promotion strategy.
brought back customers !
(retention)
generated
awareness
As a result, his new promotion is a success.
Extra feature to further engage
your customers & gain
lasting loyalty.
(Scenario 3)
Mark has an app for
his restaurants that
rewards his customers
So Mark decided to take advantage of !
TIDE’s Beacon platform.
but it requires extra
effort to get the
customers to redeem
the points or promotion.
Click here
Click there
Click again
Go to counter !
to verify please
With this, he can engage
his customers by sending
a welcome message
through the app
the moment they walk in and
immediately give them points
and promotions.
All this is possible using TIDE’s Beacon.

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TIDE Analytics Provides Real-Time Foot Traffic Insights For Retailers

  • 2. TIDE Analytics provides user friendly data, analysis and insights by collecting foot traffics data for retails and malls in real time.
  • 3. Why do you need TIDE Analytics? (Scenario 1)
  • 4. and they are usually in shopping malls. Mark (40 years old) is the owner of a chain of Chinese restaurants. He has a total of ! 8 restaurants now
  • 5. Mark is always busy. Traveling between all his restaurants every day while planning the future of his business.
  • 6. Mark’s business is doing fine but he feels his restaurants could do a whole lot better if he knew… …how many daily passersby there are so he could maximize customer conversion.Gotta catch ‘em all!
  • 7. So Mark started to analyse the transaction data but it wasn’t enough. There wasn’t a record indicating how many passersby, how long his customers stayed and when they stayed longer. He also couldn’t get much information about his customers’ behaviour as he is not always at the restaurants.
  • 8. Then he searched for and tried several methods: CCTVAssigning a person to do headcounts (costly & trend shifts) Use door counters (inaccurate & only indoors) (Too expensive)
  • 9. He was frustrated and continued searching online. He found TIDE Analytics and decided to give it a try since it was quite ! affordable and easy to understand.
  • 10. After a month of using TIDE Analytics: he can see ! how many customers he has, ! how many passersby at each store, exactly what time customers enter, the duration of their stay, ! and how many loyal returning customers he has. Also, it all updates in real time! Customers Passersby Returning ! Customers Stay Time Bounced
  • 11. With all these benefits that TIDE Analytics provides, Mark can easily analyse customer behaviour: He discovered he was losing out on business during teatime despite the many passersby. So he decided to do a teatime promotion and sales improved significantly. 120 15
  • 12. What are the long-term benefits of TIDE Analytics? (Scenario 2)
  • 13. Trends change as time passes, and some customers may have forgotten the restaurant. Mark decided he needs to run a promotion so people can remember his restaurants and come back for a treat. The restaurants' sales drop gradually.
  • 14. Mark looks back at his previous promotions through TIDE Analytics and identified those that ! ! ! ! ! ! ! as it’s aligned to his current ! promotion strategy. brought back customers ! (retention) generated awareness As a result, his new promotion is a success.
  • 15. Extra feature to further engage your customers & gain lasting loyalty. (Scenario 3)
  • 16. Mark has an app for his restaurants that rewards his customers So Mark decided to take advantage of ! TIDE’s Beacon platform. but it requires extra effort to get the customers to redeem the points or promotion. Click here Click there Click again Go to counter ! to verify please
  • 17. With this, he can engage his customers by sending a welcome message through the app the moment they walk in and immediately give them points and promotions. All this is possible using TIDE’s Beacon.