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Lean StartUp Talk at Miami Shark Tank Workshop


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Learn How to Swim with Sharks!

What has kept you from taking your dreams to market?

Is it lack of Time? Motivation? Knowledge? or Money?

In this workshop we will show you that it is easier than you think to launch your business!

Join us and learn how to Take Your Dreams to Market like the pros:

Network: Connect with other like minded individuals and learn how to tap into our network of business coaches, and mentors.

Discover: Many programs and resources available to entrepreneurs like you.

Learn: What it takes for you to Get Started and Succeed!

� How to Validate, Protect, & License your ideas.
� Prepare your business for investors.
� Learn the strategies of the Lean Startup Business Model.

Who Should Attend?

Whether you're an existing entrepreneur, a new startup or simply have a great idea, the Miami Shark Tank Workshop will show you how to take your dreams to market!

Free (Save $99) with DREAM2MARKET Promo Code from the Startup Annex.


Saturday, July 30th at 8:30 a.m. to 12:30 p.m.

Keiser University Miami Campus
2101 NW 117th Ave, Miami, FL 33172

Schedule: 8:30 a.m. - 9:00 a.m. - Registration & Networking
9:00 a.m. - 12:30 p.m. - Transformation Time (Seminar)

Promo Code: DREAM2MARKET for Comp.Tickets from the Startup Annex

Please join us for this valuable workshop! Use the DREAM2MARKET FREE Promo Code for free admission! This workshop is the beginning of transformation of your dreams!


Our Master Speakers:
Manny Sarmiento - Presenter

Emmanuel “Manny” Sarmiento is the CEO and Co-Founder of Marketing Annex, Inc., dba, Startup Annex and New Media, New Marketing, Inc., an internet and Social Media Marketing consulting, outsourcing and education company, since 2009.

Manny Sarmiento is also the President and Co-Founder of the Doral Chamber of Commerce, Inc., a 501 (c)(6) non-profit, community professional service organization, founded on January 2008.

Myriam Ochart is the Lean Six Sigma Director and Founder of Lean Compliance Partners, LLC, and President and Founder of O-CHART Management Consultants, Inc.

Myriam has been on the Voice of Customer Committee (VoCC) for the American Society for Quality (ASQ) since 2008, overseeing ASQ’s “Voice of the Customer” system and its key processes.

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Lean StartUp Talk at Miami Shark Tank Workshop

  1. 1. Lean Startup Business Model Illustrations by Fake Grimlock from “The Lean Entrepreneur” by Brant Cooper and Patrick Myriam Ochart Lean Compliance Partners (954) 425-2656 Lean Compliance Partners
  2. 2. Presented by: Myriam Ochart, ASQ CSSBB, CMQ/OE Lean Compliance Partners Copyright© 2011 • Myriam Ochart (954) 425-2656 - Certified Six Sigma Black Belt - Certified Quality Manager/ Organizational Excellence - Lean Practitioner - Certified Quality Auditor - Past Examiner on the Baldrige criteria Lean Compliance Partners A p pl e
  3. 3. What is the Lean Entrepreneur Lean Entrepreneur − Anyone creating a new product or service in the face of extreme uncertainty − Has a learning culture at it’s core − Customer needs is front and center of all activity
  4. 4. Lean Entrepreneur Extreme UNCERTAINTY
  5. 5. The Lean Startup Culture Proximity to your customer is part of your fundamental DNA  Puts data before rhetoric  Testing before execution  Customers before business plan  Runs experiments to reduce risk  Uses data to resolve conflicts  Interacts with customers to understand them deeply
  6. 6. Concept Generally NOT FOR  Small businesses: dry cleaners, retailers, franchises, …  Business owners satisfied with the business they’ve built – Congratulations!  Solo practitioners generating income via “projects”
  7. 7. Traditional Awareness Decision Purchase Product Experience Innovation that has a predictable effect on a known market is sustaining an existing market and is NOT
  8. 8. Lean Start-up Vision Values Culture Market Profiling - Personas Value Stream Hypothesizing Viable Testing Value Validation Funnel Validation
  9. 9. Iteration Vs. Innovation
  10. 10. Example: Disruption Innovation  Open source software (free use of code)  Internet, mobile, laptops, PDAs, GPS, LinkedIn, Facebook, Twitter, the Matrix…  Software as a service: Uber, Cloud, PayPal,…  Crowdfunding  Digital fabrication: − 3D modeling − new manufacturing technology producing models, prototypes, and functional products
  11. 11. Example: Disruption Innovation Prosthetics limbs – engineering solution to a problem – not a design solution 3D printing of unique prosthetic limbs –  Lifestyle  Function  Art  Human emotion
  12. 12. Lean Startup Marketing Never Forces the Market Creative people, pseudo- psychologist leveraging consumer emotion to create product need – Super Bowl ads… Does not use UNTIL it can demonstrate that the market segment is PASSIONATE about the product AND the method of converting prospects to consumers is OPTIMIZED Google analytics
  13. 13. Personas Is a representation of the goals and behavior of a group of users. Personas are synthesized from data collected from interviews with users. • Actively fighting the security breach • Estimating the potential risk of exposed assets IT Manager and CIO experience the same problem Network Security BUT they don’t speak the same language
  14. 14. Ask Your Market
  15. 15. Market Segmentation
  16. 16. Optimized Market Conversion
  17. 17. Clues of Different Segments Depth of pain or passion is markedly different  They hang out in different places – Facebook versus LinkedIn  Expect different solutions – fast food versus a sit- down meal  Expect different distributions – online versus brick and mortar  Expect different sales methods – field sales versus e-commerce
  18. 18. Segmented Market - Solve a Need
  19. 19. MVP - Most Valuable Play Minimum Viable Product  First attempt to deliver VALUE to your customer  Comprised of the least amount of functionality necessary to solve a problem SIGNIFICANTLY – In turn, your customer will engage with your product and PAY you for it
  20. 20. MVP – Launched Product
  21. 21. Minimum Viable Product “If you are not embarrassed by the first version of your product, you’ve launched too late.” Reid Hoffman, founder of LinkedIn
  22. 22. What Entrepreneurs FEAR  A buggy product will kill the Brand  Customer will leave behind an unfinished product and NEVER RETURN  Idea will be stolen Launch when a set of users would be excited about your product because they can NOW do something they couldn’t do before.
  23. 23. Connect with Customers
  24. 24. Experiment
  25. 25. Leap to the Future
  26. 26. MVP Today – Launch product
  27. 27. Presented by: Myriam Ochart, ASQ CSSBB, CMQ/OE Lean Compliance Partners Copyright© 2011 Lean Compliance Partners Thank you Gracias