Basic Online and Offline Marketing NMx2

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Basic Offline (and Online) Marketing -
SMU Module 4

Learn how to maximize the use of available online tools to add value to a business, increase online presence and increase profits.

Learn “New Marketing” online and offline techniques for successfully increasing sales and revenue. Add Value and Make a Profit

√ Graphics to grab attention, Copy to take action
√ Marketing Mix Message, Market, Method – “Why?”, “Who?”, “How?”
√ Paid vs. Free Advertising
√ RSC – Real simple copywriting
√ Lifetime value of a customer
√ Free reports
√ Benefits vs. Features “You get…,” “It means that…”
√ Determine your prospects problem or tell them what it is
√ Solving problems for your clients or potential clients
√ URL Everywhere – Offline and Online
√ Online does not replace offline
√ Zig when they Zag
√ Call to action
√ Building relationships
√ Being Remarkable

Social Media University classes offered by Doral Chamber of Commerce and New Media, New Marketing, Inc.

For more information:
http://www.nmx2.com

LOCATION:
Doral Chamber of Commerce Training Center 3900 N.W. 79th Avenue, Suite 108, Doral, FL 33166

RSVP: info@doralchamber.com
Fee: $47.00 DCC members $97 non-members (Advanced Payment & RSVP Required)

http://www.nmx2.com/payment.htm

#SMU Social Media University Module 4
(A Social Media University Module)

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Basic Online and Offline Marketing NMx2

  1. 1. Basic Offline and Online Marketing SMU Module #4 Manny Sarmiento www.NMx2.com
  2. 2. Basic Offline and Online Marketing <ul><li>Learn how to maximize the use of available online tools to add value to a business, increase online presence and increase profits. </li></ul><ul><li>Learn “New Marketing” online and offline techniques for successfully increasing sales and revenue. </li></ul>
  3. 3. Why Are You Here? <ul><li>Add Value and Make a Huge Profit! </li></ul>
  4. 4. New Media Marketing <ul><li>Social Media Marketing </li></ul><ul><li>Social Media - The Real Purpose of SMM </li></ul><ul><li>Building Relationships </li></ul>
  5. 5. Get Viral Online <ul><li>URL Everywhere – Offline and Online </li></ul>
  6. 6. Push Marketing is Out! <ul><li>Relationship Marketing Is In </li></ul>
  7. 7. Marketing Mix <ul><li>Message, Market, Method “Why?”, “Who?”, “How?” </li></ul>
  8. 8. <ul><li>Paid vs. Free Advertising </li></ul>
  9. 9. 12 CDs for $1.00 <ul><li>Lifetime Value of a Customer </li></ul><ul><li>(Buying a Customer) </li></ul>
  10. 10. Share the Marketing <ul><li>Free Reports and Giveaways </li></ul><ul><li>Contribute Your Knowledge </li></ul><ul><li>Answer Questions </li></ul><ul><li>Become the “Expert” </li></ul>
  11. 11. Features vs. Benefits <ul><li>What is a Benefit? </li></ul><ul><li>“ You get…,” “It means that…” </li></ul><ul><li>Determine your prospects problem or tell them what it is </li></ul><ul><li>Solving problems for your clients or potential clients </li></ul>
  12. 12. Online vs. Offline <ul><li>Online Does Not Replace Offline </li></ul><ul><li>RSC – Real simple copywriting </li></ul><ul><li>Graphics to grab attention, Copy to take action </li></ul>
  13. 13. Remarkable Marketing <ul><li>Zig when they Zag </li></ul><ul><li>Call to action </li></ul><ul><li>Being Remarkable </li></ul><ul><ul><li>“ Do Things So Uniquely that People Can’t Help Telling Others About You” </li></ul></ul><ul><li>The Purple Cow (Seth Godin) </li></ul>
  14. 14. New Marketing <ul><li>Your product lineup </li></ul><ul><ul><li>Books, Articles, CDs, DVDs, </li></ul></ul><ul><ul><li>Workshops </li></ul></ul><ul><li>Seminar Marketing </li></ul><ul><li>Article Marketing </li></ul><ul><li>Press Releases </li></ul><ul><ul><li>Offline PRs, Free PRs (Online) </li></ul></ul><ul><ul><li>Everything Is News </li></ul></ul><ul><ul><li>The SEO Impact </li></ul></ul><ul><li>Relationship Marketing </li></ul>
  15. 15. It’s All About… <ul><li>Building Relationships </li></ul>
  16. 16. Social Media University www.NMx2.com Brought to You By: New Media, New Marketing, Inc., Millennia Atlantic University and the Doral Chamber of Commerce Thank You! God Bless You! Manny Sarmiento

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