The Social Enterprise is a Garden. Dig it!Full Adoption. Deep Engagement.100% Real Business Value… ThesePiecesfruits everyone tries to harvest • are the of informationwhen deploying enterprise collaborationsoftware. But, without of information can • More pieces experience, weedsimmediately pop-up. Some try a data off • Even more pieces of handsapproach: build it and they will come. Others areso top-down involved that a frost comes early.Many enterprise collaboration deploymentsdon’t blossom over night. Organizations thatdon’t have a plan or a dedicated project teamwill not see the results they may have hoped for. But don’t get discouraged. We’re going to sharewith you simple but powerful tips to reap thebeneﬁts of internal social collaboration for yourbusiness.With use cases to plant, conversations to seed,and the right governance models to line thepath, we’ll present the best ways to growsuccess.
Create the Best EnvironmentSoil: Cultivate a Culture of Sharing envision and put to use as soon as they join the network. This is the terra ﬁrma to success. Start by communicating why Water: Shower Support openness and sharing are critical to the Without adequate planning business. Is it to increase and preparation, collaboration competitive intelligence, software rollouts can soak upto develop an innovative culture, or provide time and energy. To this end, itdeeper insights for sales reps? Inspire is important to have a smallemployees and get their buy-in ahead of time. but committed project team. To stay with our metaphor, your garden needs regular watering. It isSunshine: High Visibility & Clear important to have a small but committed projectCommunication about Usage team to advocate core activities, such as: collecting requirements, helping employees get Have senior managers started, initiating discussions, clarifying success shine rays of attention on criteria, and more. The Project Team should be the beneﬁts of social well aware of both the business and technology collaboration from the get- requirements, so that decisions on these activities go. Present concrete use are well-informed. Bottom line: no one should be cases employees can foggy on the expectations and preparations.
Get Ready to PlantPrepare High-Yield Use Cases Cross-Pollinate Use Cases What business outcomes are you looking To make collaboration highly sustainable, thefor? The answers are often overly simplistic initial use cases should be setup to createsuch as, “Increase the speed with which cross-functional interactions. Although having aemployees ﬁnd experts and answers.” Let’s get couple use cases focus on a homogenous teammore speciﬁc here. Ask which projects are most or project is ﬁne, design most use cases to cutcritical, what are the success criteria, what are across multiple departments, managementthe timelines. This should be done for about ﬁve layers, communities, and geographies. Thesolid use cases. It’s best to ensure the use result will be greater activity with greatercases are designed for most if not all of the insights, sharing sources, and serendipity tousers. These ﬁrst use cases quickly propagate. showcase the value of collaboration. After the project teams propel the It also helps to include the social bees in your discussions, the subsequent bulk of organization for the initial use cases. These folks users discover a vibrant sharing may not have the most seniority and experience, community and but are high-energy, socially plugged in, strong follow the pattern communicators and natural leaders, and more by creating their likely to create the buzz that drives activity. own bottom-up use Make sure to have enough users to start. If only cases, self-formed a small percentage of users are involved, they groups, and so may have to remember, search for, and manually forth. invite other users to make collaboration really
Get Ready to Plant Continued…happen. This type of thinking instead of justdoing can bury a collaboration project before itsees the light of day. In other words, the moreusers, the more activity you’ll start to see.Seeds of Thought Now that you have started setting up the rightconditions for growing your network, it’s time tocreate the initial content that the bulk of userswill see on day one, and hear about in theinvitation and other call-outs. The main goal isto provide immediate value to users so they To help seed the content, enroll not just thecome back. Show examples of high-valued social bees previously mentioned, but alsowork conversations. For example, your vice identify an advocate for each use case andpresident of sales could share a story of how an from each group and department. Invite theseemployee closed one of their biggest deals, folks into the collaboration instance before thefollowed by conversations about how they could bulk of users. These early users can also helpapply those sales tips to other deals. Build to conﬁrm the validity and value of the initialmomentum by starting discussions for each subject hierarchy, which is covered next.practical use case.
The Trellis of Use CasesThe Support Structure Tips for Building the Hierarchy Receiving a stream of insights from your 1. Brainstorm topics of conversationscolleagues is useful, but only if it’s relevant to needed to promote business objectivesyour work. Make sure your social platform gives 2. Determine sensitivity of subjects ahead ofusers the ability to organize and subscribe to time: public verses private.discussions based on relevant topics, groups,projects or individuals involved. tibbr Subjects, 3. Don’t over structure it. Leave room forfor example, organize relevant information into employees create subjects as needed.these distinct categories. The ﬂexible structure enhances the discovery and ﬁltering ofinformation so that it goes to the right people.Think of subjects as the trellis of use cases, yoursupport framework. The initial subject hierarchyshould be built before the ﬁrst phase launch,then employees can explore and followdiscussions that are relevant to them. It alsohelps to not overly-administer the subjecthierarchy. Allow some ﬂexibility and let the userscreate, alter and evolve the hierarchy.
Integrate Highly Contextual Data StreamsYour knowledge workers are swamped. Theaverage knowledge worker has to access aboutnine different applications per day, which reallyslows down the time it takes to ﬁnd the rightinformation to make a decision. Therefore animportant part of the collaboration solution is toenable users to pull in just the information theywant from these applications – and act on it, incontext – all in one uniﬁed interface. Your enterprise social network should streamthe updates you need when you need them. Forexample, marketing manager George justentered a purchase requisition and needs ﬁnalapproval from legal before he can launch a newpay-per-click campaign. Rather than trying toﬁnd the right person in legal to ask them for astatus update, he simply posts a question underthe latest update from the procurement systemand the right person from legal responds with anETA. This way, your employees can collaboratein context to close the loop on key businessdecisions.
A green thumb…How tibbr Strategy Services Help Propelling a successful collaborativeenvironment comes with experience. tibbrstrategy services work with our clients to ensurefull adoption and tangible business outcomesfrom the beginning. These services include:• Identifying Key Use Cases • Tips to Involve Senior Management• Best Examples for Pre-Seeding Content By following the tips in this guide early as well• Templates for Creating the Right Taxonomy as periodically, you will make it easy for others• KPIs to Measure Progress to collaborate and achieve real business• Best Practices for Creating a Simple outcomes early on. Clients who follow these Governance Model best practices ﬁnd that users quickly gettibbr CMs cultivate these best practices for directly involved in creating their own subjectsadoption and engagement. But, it’s important to as well as determining their own use cases.note that every customer is different. What is It’s necessary to foster those initialbest in one engagement often varies depending experiences to then start tracking the changeon your speciﬁc circumstances. In that way, use management necessary for collaboration tothis guide as starting point and when you’re bloom in today’s business landscape.ready to make adoption and engagement grow, reach out to us.
www.tibbr.comAbout tibbrtibbr connects people, applications and data in context and, in an entirely personal way. tibbr is theuniversal enterprise social platform revolutionizing the way we work, collaborate, learn and share. tibbrbrings together what matters-to individuals or groups-to get work done better, faster. With ﬂexibledeployment options, tibbr can be delivered on premise or in the cloud, minimizing IT resources andgetting all your employees started within days.