Social Change: How organizations can innovate, collaborate & increase engagement


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Enterprise social networking has the potential to transform the way people get work done. It gives employees the ability to connect with co-workers, find information, solve problems, and make decisions faster.

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Social Change: How organizations can innovate, collaborate & increase engagement

  1. 1. Turbocharging Productivity with How organizations can innovate, collaborate & increase engagement Enterprise Social Networking
  2. 2. Social change: How organizations can innovate, collaborate & increase engagement Organizations embracing enterprise social tools are finding their employees are happier and more productive. They’re also contributing great ideas and transforming their businesses from the ground up. Aberdeen Research studied the effects of internal social tools on a company’s ability to respond to customer feedback. The results were impressive: organizations that adopt social tools respond 36% faster to customers, which in general means customers are happier too. Improved morale, productivity, and customer service are just some of the ways that social tools enhance performance and drive business growth. In this paper, we’ll examine how organizations are leveraging enterprise social to innovate, collaborate and engage employees globally. 1 Organizations that adopt social networking tools respond 36% faster to customer feedback. —Aberdeen Research, 2010
  3. 3. Collaborate: Make it easier for employees to be productive Gathering real-time information and bridging the divide between globally dispersed teams can be critical to productivity. With faster access to knowledge, organizations can solve problems sooner, cut costs and gain an advantage over competitors. A good example of this is Apache Corporation. Apache cuts trouble costs with cross regional collaboration Apache is an 8,000-person energy company that drills for crude oil and natural gas in North America, Australia and Africa. In recent years, the organization has seen tremendous growth through acquisition, but this was putting a strain on company efforts to collaborate. 2 The problem: Globally distributed teams Teams across Apache’s global sites were fiercely independent and had little incentive to share knowledge across boundaries. But something had to be done, because “trouble costs” such as equipment failures were totaling nearly 25% of the company’s budget. The solution: Internal social network integrated with SharePoint Apache deployed an internal social network, integrated with Microsoft SharePoint, which makes it possible for employees to send and receive valuable content without leaving the social networking platform. The company’s workforce find the solution easy to use, and because native mobile apps are integrated, employees on remote drilling sites can collaborate just as easily as some- one at headquarters, allowing Apache to cut their trouble costs significantly.
  4. 4. Fashion retailer uses focused collaboration to get ahead of the competition One of the largest clothing and accessories retailers in North America, with 810 department stores and 166,000 employees, decided that it was time to bring their collaboration tools into the 21st century. Emergency response volunteers use real-time collaboration to help save lives A 5,500-person government and volunteer organization p roviding emergency response to the community of Victoria wanted to better coordinate the disaster relief efforts of their thousands of well-trained volunteers. 3 The problem: The need for a collaborative network In responding to storms, floods, or other large-scale crisis situations, saving time can literally save lives—so the volunteer organization was always looking for tools to improve the efficiency of their collaboration. The solution: Internal social network with native mobile apps The organization implemented an internal social network with native mobile apps. Response teams can now follow updates in their particular areas of expertise—from any location, at any time. Furthermore, integration with Spotfire Business Intelligence software enables them to post critical data during emergencies, so the 5,500 people on the social network can do their jobs better and stay safe themselves. The problem: Collaboration hindered by ineffective technologies As far as the natural desire to collaborate, the company was at the other end of the spectrum. Employees genuinely wanted to work together to get products from ideation to market faster, but felt somewhat limited by traditional systems like email and phone calls. The solution: A subject-based social networking platform The merchandising group turned to a subject-based social networking tool that enables them to move at the speed of fashion. Marketing executives, designers, product managers and others now join forces around key topic areas in real time, so the right people can react and respond much faster to data, feedback, questions and suggestions
  5. 5. Innovate: Facilitate unconventional thinking From answering questions to sharing thoughts, social networking ignites innovation. The open forum environment flattens hierarchies and encourages employees to share their ideas. 4 Sales reps share ideas across teams to close deals like never before An industrial maintenance corporation with 8,500 employees and sales reps in over 50 countries provides product and repair services including industrial cleaning, water treatment, plumbing and maintenance of specialty industrial supplies. San Francisco Bay Area Wingstop restaurants cost-effectively share information across brand partners Regional restaurant franchise Wingstop uses social networking so their partners and restaurant owners can generate fresh perspectives on product positioning and corporate messaging. The secure platform enables brand partners across 35 restaurants to make suggestions, agree on menu pricing, collaborate on marketing campaigns and gauge response to menu items, such as the 100 Wing Family Pack. Plus, it gives them the ability to cost-effectively share information without meeting in person. The problem: Misalignment between geographically dispersed teams Before deploying a social networking platform, sales reps had little connection to their company other than a regular paycheck. The corporation realized that the business was missing opportunities by preventing sales reps in 50 countries from interacting with maintenance service providers. The solution: Community based enterprise social network Prior to the implementation, there was no easy way to share information or advice on how to close new deals. Now, 8,500 users across business units are forming multiple communities and working together to respond to customers faster, building sales in exciting and innovative ways.
  6. 6. Engagement: Keeping your talent inspired Good employees want to make a long-term impact, but doing so requires the right level of engagement and inspiration. Modern collaboration tools can play an important role. Private social networks level the playing field so every employee has a shot at coming up with the next big thing. These networks also give employees a forum for expressing their views and receiving feedback, further increasing engagement and overall interest in the company. A flatter, less hierarchical organizational structure is enabling KPMG to retain more of its valuable 21st century workforce. KPMG retains talent & boosts morale through social networking KPMG is a global professional services firm providing audit, tax and advisory services worldwide. KPMG has 140,000 professionals, including more than 8,000 partners, in 144 countries. The problem: Not retaining employees KPMG found that it was losing 20 percent of its workforce each year. The skill and knowledge loss from this significant turnover was getting expensive. KPMG needed a better way to foster engagement between the company and its people. The solution: IT-Approved, secure enterprise social network The company wanted to give users a social networking tool, while meeting IT and legal require- ments for enterprise-grade security. Shortly after deployment, the new collaboration platform start- ed to have an impact. Today, in a flatter, less hierarchical organization, KPMG employees are able to engage more freely and the company is keeping more of its valuable 21st century workforce. International Policy Organization Implements Social Increased engagement with the promise of tight security is also important for an international an event-driven, international policy organization. The organization brings together political, business and academic leaders to solve global issues, such as sustaining economic growth. They needed a way to keep members talking candidly, even after they returned home to their respective countries and organizations. Today, a private social networking platform gives members the peace of mind they need to speak openly and honestly with each other, as they work hard to fulfill their mission of improving the state of the world. 5
  7. 7. Conclusion Organizations are seeing real value from social networking tools. They hold great promise for improved collaboration, innovation and employee engagement—important benefits that are not mutually exclusive. In fact, most companies can reap all three benefits with the right platform. Professional services and consulting firm Cordelta, for example, needed a way for employees spread across multiple locations to stay connected and make decisions faster. Since implementing internal social networking, they have seen an estimated 30% improvement in internal communication. The private social network provides for more transparency, and vital updates are no longer lost in email. Employees are more engaged and spend less time searching for information. “With the company spread across multiple locations, it can be difficult to maintain communication across the organization and keep employees invested,” said Cordelta CIO Matthew Ryan. After implementing the enterprise social network tibbr, Ryan said, “We’ve been able to engage our employees at a new level, helping them communicate more efficiently and also to be more involved in the company overall.” With each successive case study it becomes easier to see how collaboration platforms heighten company morale, streamline communications, give employees a voice and transform business. About tibbr tibbr is the social network for work. It brings people, apps, files and actions together in one place—on a desktop, smartphone or tablet—so work gets done faster. tibbr streamlines communication and encourages the sharing of ideas and inspiration so organizations can take advantage of their collective intelligence. Launched in January 2011, tibbr is already used by over a million humans in more than 100 countries, revolutionizing how we communicate, collaborate, share and learn. Discover more at Try tibbr at 6