SlideShare a Scribd company logo

Ten Things I Can Do

Tia Dobi
Tia Dobi

Ten things I can do by Tia Dobi

1 of 1
Download to read offline
Ten things I can do.
____________________________________
1.
I can write. Headlines. Bullet points. Calls-to-action. Slogans. Long copy.
Short copy. In-between copy. Briefs. Manifestos. White papers.
2.
I can position anything. And if the product warrants …
hand over the Holy Grail by inventing a new category.
3.
I can question. Bosses, clients, colleagues. I can turn things upside
down and get at answers that are more real. I can uncover
exact words prospects need to hear before buying.
4.
I can get it done. No matter what the assignment,
product or media. With insight and intelligence. Wit and ease.
5.
I can format for simplicity. Word. PowerPoint. Excel. CMS. PDF.
I can create file hierarchy, nomenclature and taxonomy that your kid sister
or grannie gets at a glance.
6.
I can make people laugh. In copy. In observations.
In meetings. In the hallway. Over Skype. Over dinner.
7.
I can make complex simple. Be conversational. Score low in Flesch-Kincaid.
Sound more interesting. Connect on the first read.
8.
I can proofread. I can update style guides faster than Samsung launches
features, Google changes algorithms and Facebook swaps interfaces.
I can stay on top of those changes and help others stay on top of them, too.
9.
I can call bullshit. As much as new media has changed our world,
content either connects with people or it doesn’t. I can spot the
difference between a snow job and something real.
10.
I can build trust. Because I’m clear when I communicate.
Tia Dobi
310-839-2468

Recommended

5. pre production magazine
5. pre production magazine 5. pre production magazine
5. pre production magazine OliviaWaller2
 
How to Organize Successful Groups
How to Organize Successful GroupsHow to Organize Successful Groups
How to Organize Successful GroupsJamie Schumacher
 
22 practical skills that everyone should learn in 2021
22 practical skills that everyone should learn in 202122 practical skills that everyone should learn in 2021
22 practical skills that everyone should learn in 2021Mirza Rihad Ali Sunny
 
Cost effective business ideas at work prepared by harish ramakrsihnan
Cost effective  business ideas at work prepared by harish ramakrsihnanCost effective  business ideas at work prepared by harish ramakrsihnan
Cost effective business ideas at work prepared by harish ramakrsihnanHARISH RAMAKRISHNAN
 
Roman Humeniuk: Creative Thinking in working processes (UA)
Roman Humeniuk: Creative Thinking in working processes (UA)Roman Humeniuk: Creative Thinking in working processes (UA)
Roman Humeniuk: Creative Thinking in working processes (UA)Lviv Startup Club
 
20171104 idea generation for fun and profit
20171104   idea generation for fun and profit20171104   idea generation for fun and profit
20171104 idea generation for fun and profitSharon Liu
 
Product creation for the terminally terrified
Product creation for the terminally terrifiedProduct creation for the terminally terrified
Product creation for the terminally terrifiedsteven938
 
Product Management Class for Digital Startups
Product Management Class for Digital StartupsProduct Management Class for Digital Startups
Product Management Class for Digital StartupsMiet Claes
 

More Related Content

Similar to Ten Things I Can Do

Waboom - branding demystified
Waboom - branding demystifiedWaboom - branding demystified
Waboom - branding demystifiedJennifer Holmes
 
Empatico: Design Thinking Next Steps for VBSR
Empatico: Design Thinking Next Steps for VBSREmpatico: Design Thinking Next Steps for VBSR
Empatico: Design Thinking Next Steps for VBSREmpatico
 
How To Write Effectively When You’Re In A Hurry
How To Write Effectively When You’Re In A HurryHow To Write Effectively When You’Re In A Hurry
How To Write Effectively When You’Re In A Hurrygiselle2020
 
Pekka Marjamäki & Jani Grönman you don’t know what you know until you find ou...
Pekka Marjamäki & Jani Grönman you don’t know what you know until you find ou...Pekka Marjamäki & Jani Grönman you don’t know what you know until you find ou...
Pekka Marjamäki & Jani Grönman you don’t know what you know until you find ou...FiSTB
 
ABCDEF Foundations of Success in a Sales Team
ABCDEF Foundations of Success in a Sales TeamABCDEF Foundations of Success in a Sales Team
ABCDEF Foundations of Success in a Sales TeamGary D. Seale - MBA
 
Kirti Agarwal Rungta- Final Portfolio
Kirti Agarwal Rungta- Final PortfolioKirti Agarwal Rungta- Final Portfolio
Kirti Agarwal Rungta- Final PortfolioKirti Agarwal Rungta
 
Chapter 6WritingAlthough I usually think I know what I’m going
Chapter 6WritingAlthough I usually think I know what I’m goingChapter 6WritingAlthough I usually think I know what I’m going
Chapter 6WritingAlthough I usually think I know what I’m goingJinElias52
 
Startup Ideation guide for To-Be-Entrepreneur
Startup Ideation guide for To-Be-EntrepreneurStartup Ideation guide for To-Be-Entrepreneur
Startup Ideation guide for To-Be-EntrepreneurLimitless Creative
 
7 dollar secret
7 dollar secret7 dollar secret
7 dollar secretDashop Web
 
7 dollarr secrets
7 dollarr secrets7 dollarr secrets
7 dollarr secretsĐào Phú
 
Business Model Canvas: Unique Value Proposition and Unfair Advantage
Business Model Canvas: Unique Value Proposition and Unfair AdvantageBusiness Model Canvas: Unique Value Proposition and Unfair Advantage
Business Model Canvas: Unique Value Proposition and Unfair AdvantageOnlineBizSmarts.com
 
Unleashing the innovative power within your organisation
Unleashing the innovative power within your organisationUnleashing the innovative power within your organisation
Unleashing the innovative power within your organisationTrond Bugge
 
How I learned to stop worrying about the brand
How I learned to stop worrying about the brandHow I learned to stop worrying about the brand
How I learned to stop worrying about the brandGareth Kay
 

Similar to Ten Things I Can Do (20)

Waboom - branding demystified
Waboom - branding demystifiedWaboom - branding demystified
Waboom - branding demystified
 
Q7
Q7Q7
Q7
 
Empatico: Design Thinking Next Steps for VBSR
Empatico: Design Thinking Next Steps for VBSREmpatico: Design Thinking Next Steps for VBSR
Empatico: Design Thinking Next Steps for VBSR
 
How To Write Effectively When You’Re In A Hurry
How To Write Effectively When You’Re In A HurryHow To Write Effectively When You’Re In A Hurry
How To Write Effectively When You’Re In A Hurry
 
Proposal Draft
Proposal DraftProposal Draft
Proposal Draft
 
Pekka Marjamäki & Jani Grönman you don’t know what you know until you find ou...
Pekka Marjamäki & Jani Grönman you don’t know what you know until you find ou...Pekka Marjamäki & Jani Grönman you don’t know what you know until you find ou...
Pekka Marjamäki & Jani Grönman you don’t know what you know until you find ou...
 
ScienceBehindUX
ScienceBehindUXScienceBehindUX
ScienceBehindUX
 
ABCDEF Foundations of Success in a Sales Team
ABCDEF Foundations of Success in a Sales TeamABCDEF Foundations of Success in a Sales Team
ABCDEF Foundations of Success in a Sales Team
 
Kirti Agarwal Rungta- Final Portfolio
Kirti Agarwal Rungta- Final PortfolioKirti Agarwal Rungta- Final Portfolio
Kirti Agarwal Rungta- Final Portfolio
 
Chapter 6WritingAlthough I usually think I know what I’m going
Chapter 6WritingAlthough I usually think I know what I’m goingChapter 6WritingAlthough I usually think I know what I’m going
Chapter 6WritingAlthough I usually think I know what I’m going
 
Fade Haircut Essay
Fade Haircut EssayFade Haircut Essay
Fade Haircut Essay
 
How-To: Forever Reign
How-To: Forever ReignHow-To: Forever Reign
How-To: Forever Reign
 
Startup Ideation guide for To-Be-Entrepreneur
Startup Ideation guide for To-Be-EntrepreneurStartup Ideation guide for To-Be-Entrepreneur
Startup Ideation guide for To-Be-Entrepreneur
 
7 dollar secret
7 dollar secret7 dollar secret
7 dollar secret
 
Generating Insights
Generating InsightsGenerating Insights
Generating Insights
 
7 dollarr secrets
7 dollarr secrets7 dollarr secrets
7 dollarr secrets
 
Business Model Canvas: Unique Value Proposition and Unfair Advantage
Business Model Canvas: Unique Value Proposition and Unfair AdvantageBusiness Model Canvas: Unique Value Proposition and Unfair Advantage
Business Model Canvas: Unique Value Proposition and Unfair Advantage
 
Unleashing the innovative power within your organisation
Unleashing the innovative power within your organisationUnleashing the innovative power within your organisation
Unleashing the innovative power within your organisation
 
The CEO As Brand
The CEO As BrandThe CEO As Brand
The CEO As Brand
 
How I learned to stop worrying about the brand
How I learned to stop worrying about the brandHow I learned to stop worrying about the brand
How I learned to stop worrying about the brand
 

More from Tia Dobi

WORD ALCHEMY Creating Super Hero RFPs
WORD ALCHEMY   Creating Super Hero RFPsWORD ALCHEMY   Creating Super Hero RFPs
WORD ALCHEMY Creating Super Hero RFPsTia Dobi
 
Cut Your Root of Captivity ~ A LinkedIn Makeover by Tia Dobi
Cut Your Root of Captivity ~ A LinkedIn Makeover by Tia DobiCut Your Root of Captivity ~ A LinkedIn Makeover by Tia Dobi
Cut Your Root of Captivity ~ A LinkedIn Makeover by Tia DobiTia Dobi
 
Before & After Press Release for a Los Angeles Hospital
Before & After Press Release for a Los Angeles HospitalBefore & After Press Release for a Los Angeles Hospital
Before & After Press Release for a Los Angeles HospitalTia Dobi
 
Priceless. The Late Great Ron Hoff On Corporate Advertising: 12 Questions to Ask
Priceless. The Late Great Ron Hoff On Corporate Advertising: 12 Questions to AskPriceless. The Late Great Ron Hoff On Corporate Advertising: 12 Questions to Ask
Priceless. The Late Great Ron Hoff On Corporate Advertising: 12 Questions to AskTia Dobi
 
A Tale Of Two Students
A Tale Of Two StudentsA Tale Of Two Students
A Tale Of Two StudentsTia Dobi
 
8 Words To A Sale
8 Words To A Sale8 Words To A Sale
8 Words To A SaleTia Dobi
 
1 Event 42 Headlines
1 Event 42 Headlines1 Event 42 Headlines
1 Event 42 HeadlinesTia Dobi
 
Tia Dobi Portfolio Piece IGT Pitch
Tia Dobi Portfolio Piece IGT PitchTia Dobi Portfolio Piece IGT Pitch
Tia Dobi Portfolio Piece IGT PitchTia Dobi
 
Tia Dobi Portfolio Piece Space Ad Campaign
Tia Dobi Portfolio Piece Space Ad CampaignTia Dobi Portfolio Piece Space Ad Campaign
Tia Dobi Portfolio Piece Space Ad CampaignTia Dobi
 
Tia Dobi Portfolio Piece SEIU President Speech CA Legislature
Tia Dobi Portfolio Piece SEIU President Speech CA LegislatureTia Dobi Portfolio Piece SEIU President Speech CA Legislature
Tia Dobi Portfolio Piece SEIU President Speech CA LegislatureTia Dobi
 
Tia Dobi Portfolio Piece Mommie Helens Case Study
Tia Dobi Portfolio Piece Mommie Helens Case StudyTia Dobi Portfolio Piece Mommie Helens Case Study
Tia Dobi Portfolio Piece Mommie Helens Case StudyTia Dobi
 
Tia Dobi Portfolio Piece Ghostwriter Print Newsletter Direct Response
Tia Dobi Portfolio Piece Ghostwriter Print Newsletter Direct ResponseTia Dobi Portfolio Piece Ghostwriter Print Newsletter Direct Response
Tia Dobi Portfolio Piece Ghostwriter Print Newsletter Direct ResponseTia Dobi
 

More from Tia Dobi (12)

WORD ALCHEMY Creating Super Hero RFPs
WORD ALCHEMY   Creating Super Hero RFPsWORD ALCHEMY   Creating Super Hero RFPs
WORD ALCHEMY Creating Super Hero RFPs
 
Cut Your Root of Captivity ~ A LinkedIn Makeover by Tia Dobi
Cut Your Root of Captivity ~ A LinkedIn Makeover by Tia DobiCut Your Root of Captivity ~ A LinkedIn Makeover by Tia Dobi
Cut Your Root of Captivity ~ A LinkedIn Makeover by Tia Dobi
 
Before & After Press Release for a Los Angeles Hospital
Before & After Press Release for a Los Angeles HospitalBefore & After Press Release for a Los Angeles Hospital
Before & After Press Release for a Los Angeles Hospital
 
Priceless. The Late Great Ron Hoff On Corporate Advertising: 12 Questions to Ask
Priceless. The Late Great Ron Hoff On Corporate Advertising: 12 Questions to AskPriceless. The Late Great Ron Hoff On Corporate Advertising: 12 Questions to Ask
Priceless. The Late Great Ron Hoff On Corporate Advertising: 12 Questions to Ask
 
A Tale Of Two Students
A Tale Of Two StudentsA Tale Of Two Students
A Tale Of Two Students
 
8 Words To A Sale
8 Words To A Sale8 Words To A Sale
8 Words To A Sale
 
1 Event 42 Headlines
1 Event 42 Headlines1 Event 42 Headlines
1 Event 42 Headlines
 
Tia Dobi Portfolio Piece IGT Pitch
Tia Dobi Portfolio Piece IGT PitchTia Dobi Portfolio Piece IGT Pitch
Tia Dobi Portfolio Piece IGT Pitch
 
Tia Dobi Portfolio Piece Space Ad Campaign
Tia Dobi Portfolio Piece Space Ad CampaignTia Dobi Portfolio Piece Space Ad Campaign
Tia Dobi Portfolio Piece Space Ad Campaign
 
Tia Dobi Portfolio Piece SEIU President Speech CA Legislature
Tia Dobi Portfolio Piece SEIU President Speech CA LegislatureTia Dobi Portfolio Piece SEIU President Speech CA Legislature
Tia Dobi Portfolio Piece SEIU President Speech CA Legislature
 
Tia Dobi Portfolio Piece Mommie Helens Case Study
Tia Dobi Portfolio Piece Mommie Helens Case StudyTia Dobi Portfolio Piece Mommie Helens Case Study
Tia Dobi Portfolio Piece Mommie Helens Case Study
 
Tia Dobi Portfolio Piece Ghostwriter Print Newsletter Direct Response
Tia Dobi Portfolio Piece Ghostwriter Print Newsletter Direct ResponseTia Dobi Portfolio Piece Ghostwriter Print Newsletter Direct Response
Tia Dobi Portfolio Piece Ghostwriter Print Newsletter Direct Response
 

Recently uploaded

Advertising concepts , Importance and its Types
Advertising concepts , Importance and its TypesAdvertising concepts , Importance and its Types
Advertising concepts , Importance and its Typesparamanjegatheeswari
 
Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)AdriannaBednarz
 
Mattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressMattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressKushimattress
 
UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024medraradigitals
 
Advanced Search Engine Optimisation
Advanced Search Engine OptimisationAdvanced Search Engine Optimisation
Advanced Search Engine OptimisationAdriannaBednarz
 
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa CoffeePorter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa Coffeeakshayytanwar123
 
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptxSEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptxPeter Macinkovic
 
Market segmentation: Segments of a market refer to distinct groups of consumers
Market segmentation:  Segments of a market refer to distinct groups of consumersMarket segmentation:  Segments of a market refer to distinct groups of consumers
Market segmentation: Segments of a market refer to distinct groups of consumersNiveditha Achandira
 
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
 
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfRedseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfSocial Samosa
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExSocial Samosa
 
Advertising and Sales Promotion concepts
Advertising and Sales Promotion  conceptsAdvertising and Sales Promotion  concepts
Advertising and Sales Promotion conceptsparamanjegatheeswari
 
Advanced Web Analytics Certification Training
Advanced Web Analytics Certification TrainingAdvanced Web Analytics Certification Training
Advanced Web Analytics Certification TrainingAdriannaBednarz
 
ChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsSaurav Srivastava
 
The Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyThe Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyAggregage
 
KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024medraradigitals
 

Recently uploaded (17)

Advertising concepts , Importance and its Types
Advertising concepts , Importance and its TypesAdvertising concepts , Importance and its Types
Advertising concepts , Importance and its Types
 
Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)
 
Mattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressMattress Topper King Size | Kushimattress
Mattress Topper King Size | Kushimattress
 
UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024
 
Advanced Search Engine Optimisation
Advanced Search Engine OptimisationAdvanced Search Engine Optimisation
Advanced Search Engine Optimisation
 
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa CoffeePorter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
 
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptxSEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
 
Market segmentation: Segments of a market refer to distinct groups of consumers
Market segmentation:  Segments of a market refer to distinct groups of consumersMarket segmentation:  Segments of a market refer to distinct groups of consumers
Market segmentation: Segments of a market refer to distinct groups of consumers
 
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
 
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfRedseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdEx
 
Advertising and Sales Promotion concepts
Advertising and Sales Promotion  conceptsAdvertising and Sales Promotion  concepts
Advertising and Sales Promotion concepts
 
Advanced Web Analytics Certification Training
Advanced Web Analytics Certification TrainingAdvanced Web Analytics Certification Training
Advanced Web Analytics Certification Training
 
ChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated Prompts
 
The Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyThe Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing Strategy
 
KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024
 

Ten Things I Can Do

  • 1. Ten things I can do. ____________________________________ 1. I can write. Headlines. Bullet points. Calls-to-action. Slogans. Long copy. Short copy. In-between copy. Briefs. Manifestos. White papers. 2. I can position anything. And if the product warrants … hand over the Holy Grail by inventing a new category. 3. I can question. Bosses, clients, colleagues. I can turn things upside down and get at answers that are more real. I can uncover exact words prospects need to hear before buying. 4. I can get it done. No matter what the assignment, product or media. With insight and intelligence. Wit and ease. 5. I can format for simplicity. Word. PowerPoint. Excel. CMS. PDF. I can create file hierarchy, nomenclature and taxonomy that your kid sister or grannie gets at a glance. 6. I can make people laugh. In copy. In observations. In meetings. In the hallway. Over Skype. Over dinner. 7. I can make complex simple. Be conversational. Score low in Flesch-Kincaid. Sound more interesting. Connect on the first read. 8. I can proofread. I can update style guides faster than Samsung launches features, Google changes algorithms and Facebook swaps interfaces. I can stay on top of those changes and help others stay on top of them, too. 9. I can call bullshit. As much as new media has changed our world, content either connects with people or it doesn’t. I can spot the difference between a snow job and something real. 10. I can build trust. Because I’m clear when I communicate. Tia Dobi 310-839-2468