Ten things I can do.
I can write. Headlines. Bullet points. Calls-to-action. Slogans. Long copy.
Short copy. In-between copy. Briefs. Manifestos. White papers.
I can position anything. And if the product warrants …
hand over the Holy Grail by inventing a new category.
I can question. Bosses, clients, colleagues. I can turn things upside
down and get at answers that are more real. I can uncover
exact words prospects need to hear before buying.
I can get it done. No matter what the assignment,
product or media. With insight and intelligence. Wit and ease.
I can format for simplicity. Word. PowerPoint. Excel. CMS. PDF.
I can create file hierarchy, nomenclature and taxonomy that your kid sister
or grannie gets at a glance.
I can make people laugh. In copy. In observations.
In meetings. In the hallway. Over Skype. Over dinner.
I can make complex simple. Be conversational. Score low in Flesch-Kincaid.
Sound more interesting. Connect on the first read.
I can proofread. I can update style guides faster than Samsung launches
features, Google changes algorithms and Facebook swaps interfaces.
I can stay on top of those changes and help others stay on top of them, too.
I can call bullshit. As much as new media has changed our world,
content either connects with people or it doesn’t. I can spot the
difference between a snow job and something real.
I can build trust. Because I’m clear when I communicate.