Never Before Seen - Claude's Brand Cheat Sheet

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A must-have for every modern marketer. Betty Olson approved.

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Never Before Seen - Claude's Brand Cheat Sheet

  1. 1. Follow my brand behavior s and win at the shelf 1. Avoid boring advertising 2. Always think of your customer’s best interest 3. Educate your customers 4. Tell your entire story 5. Offer service rather than ask for sales 6. Find the right psychological appeal 7. Personalize your company or products 8. Name your product really, really well 9. Give your product a persona 10. Promote benefits rather than features 11. Offer a free trial or sample and make money off back-end repeat sales 12. Dare your customers to try your competitors 13. Use “Reason Why” advertising 14. Make use of free publicity 15. Develop products customers want 16. Promote positive benefits people want most 17. Establish credibility by providing a real reason to believe you 18. Appeal to social proof for credibility 19. Offer a risk-free, money back guarantee 20. Test lots of things & measure results 21. Be natural and simple; use the shortest words possible 22. Run a campaign for as long as it keeps working 23. Never give up Follow my brand behaviors and win at the shelf. Clip & Post Me! Pinup excerpt from Sell Anything Using Scientific Advertising by Claude Hopkins Claude Hopkins, the Godfather of Direct Response RE-TWEET CLAUDE’S BRAND CHEAT SHEET

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