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One of 17 story vignettes.
Client: SEIU Home Healthcare Workers
Campaign: "Keep Somebody Alive & Kicking"
Cause campaign written as consumer letters in response to California's healthcare crisis via Governor's proposed state budget cuts.
Intent = paint home healthcare professionals and their clients in situations that are as real as they are memorable. (Dissolving the age-old stigma that caregivers and their clients are society's time, money and attention wasters). Designed to launch at the California State Democratic Convention April 15 - 18, 2005.