After the Rwandan genocide, the late Senator Paul Simon said, “If every member of the U.S. Congress had received
100 lette...
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Keep Somebody Alive & Kicking


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One of 17 story vignettes.

Client: SEIU Home Healthcare Workers
Campaign: "Keep Somebody Alive & Kicking"

Cause campaign written as consumer letters in response to California's healthcare crisis via Governor's proposed state budget cuts.

Intent = paint home healthcare professionals and their clients in situations that are as real as they are memorable. (Dissolving the age-old stigma that caregivers and their clients are society's time, money and attention wasters). Designed to launch at the California State Democratic Convention April 15 - 18, 2005.

Published in: Marketing
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Keep Somebody Alive & Kicking

  1. 1. After the Rwandan genocide, the late Senator Paul Simon said, “If every member of the U.S. Congress had received 100 letters from people back home saying we have to do something about Rwanda when the crisis was first developing, then I think the response would have been different.” Today, California healthcare is looking genocide in the face. Eliminating state funds to pay caregivers means the killing of 2 lives with 1 buck. Loss of livelihood for the professional. Loss of life for the client served. Is this issue not registering because you don’t have an in-home caregiver of your own? Consider this: good bodies & great minds don’t last forever. In the blink of an eye—sudden disease, accident or natural disaster—yours can be changed permanently. Do you really want to chance joining 45 million Americans staring this reality in the face: “Your money or your life – what’s it gonna be?” Use your democracy now. Say “No way!” to In Home Health Services state budget cuts. Mail a letter. Fax it if you have to. a pair of legs.” “You can give me OFFICE OF THE GOVERNOR Attn: Constituent Affairs 300 S. Spring Street Ste. 16701 Los Angeles, CA 90013 To: Gov. A. Schwarzenegger Re: Home Healthcare 2-for-1 Tel 213-897-0322 Fax 213-897-0319 Don’t take my best friend away from me. I escaped death without her… but now I can’t do life alone. Did you ever notice that “war” is a part of your last name? I did. But maybe that’s because I’ve seen war. Up close and personal. Got both legs blown off in ‘Nam. Grateful for my caregiver. Her legs are my legs; life’s still hard, but terrifically worth living. Heroes tough it out. Guys like me make it possible for guys like you to BE governor. You make it possible for vets like me to make the rest of my life the best of my life. Thanks for not snuffing out my wingman. Keep somebody alive & kicking. Copywriter: Tia Dobi Lend your weight and your voice Homecare Workers