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INK WELL COACHING 
College Essays That Last a Lifetime 
Los Angeles, Ca. 
Dear Graduating High School...
Like anything—to submit a personal essay that leads to your admission—you have to practice 
writing. As we progress throug...
The high school senior knew she needed help and signed up for one-on-one coaching. She 
discovered she had a new story to ...
Many of the skills you learn while sitting next to me aren’t taught by coaches anywhere else. (The 
first question you’ll ...
Because being happy for the next 5, 10, 25 years during your college and professional careers is about 
making the right c...
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A Tale Of Two Students

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Story telling is in our D.N.A. The start of this direct response marketing piece is modeled after Martin Conroy's infamous direct mail letter. The campaign mailed for 28 years, (1975 - 2003), generating an estimated $2 billion in revenue for The Wall Street Journal. Given the subject matter for my client (a college admissions coach with two Harvard University masters degrees), the usage seemed apt.

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A Tale Of Two Students

  1. 1. (next page, please) INK WELL COACHING College Essays That Last a Lifetime Los Angeles, Ca. Dear Graduating High School Senior, On a sunny spring afternoon, twenty-five years ago, two young co-eds graduated from the same high school. They were very much alike. Both had been better than average students. Both were friendly. And both—as young high school kids are—were filled with ambitious dreams of the future. Recently, these two attended their 25th high school reunion. They are still very much alike. Happily married with children. Living in the neighborhoods of their choice. Both have high-paying jobs. But there is a difference. One of the professionals loves his career. And the other doesn’t. He jumps out of bed each day, eager to go to work and use his talents. She dreads going into the office. Her job is boring and she daydreams often of the career plans she had when she finished high school. Have you ever wondered what makes this kind of difference in people’s lives? It’s not always intelligence or willpower or dedication. It’s not that one person wants success and the other doesn’t. The difference is in the kind of knowledge each person has and how he or she makes use of that knowledge! That’s why you’ll be excited to hear about Ink Well Coaching. My goal as a coach is to give you knowledge that you can use. But not just to write a winning college admissions essay. Knowledge you can use to direct your career path for the rest of your life! Getting the Most from Ink Well Coaching Here’s how to take advantage of all the expertise and resources I have to offer. The goal of Ink Well Coaching is simple. I want to give you the knowledge you need to write one of the most memorable personal admission essays to be reviewed by your college. Knowledge is key. And you will have it. That’s my guarantee. But that’s not all you’ll need. Professional athletes, great musicians, talented actors and outstanding scientists don’t succeed just because they “understand” what to do. They have to be able to actually DO it.
  2. 2. Like anything—to submit a personal essay that leads to your admission—you have to practice writing. As we progress through the process together, you will be uncovering and writing more about yourself than you have your entire life. But it won’t be difficult. Why? Because my whole-brain coaching—educational and emotional—is designed to help you learn the right way. And when you’re using the proper techniques in the first place, mastery of anything comes easier and faster. Working with me on your college admission essay will serve you as a lifelong resource. You’ll see how to ask the right questions for the best results. Then you’ll learn how to communicate good thinking as clearly as possible. Being fluent in expressing yourself for a desired outcome is a skill you’ll be using throughout your (next page, please) college and professional careers. It’s the ability to become inner directed and project outer confidence. The key to influence your career choices for the rest of your life. You’ll have the courage to define and ask for what you want. Even against all odds. To simplify, writing a winning college admissions essay puts you on the path to live the life you want to live. I’ll Walk You Through Every Step of the Process Get the support you need in a fun, challenging way. First, I want to get you thinking like a college admissions officer. We’re talking about larger stakes here. Once you confidently write for one audience, you’ll feel comfortable writing for a variety of readers. Second, I want to motivate you. To uncover who you really are. To say what you have to offer the world. To speak from the heart. To own your voice! Your college admissions essay will be a joint effort. You’ll do the writing. I’ll guide you every step of the way. You’ll use the same techniques, tips and secrets all my clients have used. You’ll learn how to be persuasive and authentic while sounding imaginative, energetic, and smart. Just by being yourself and telling your story. 100% of Ink Well Students Have Been Accepted Into One of Their Top Three College Choices In the end, you’ll turn those blank sheets of paper into a powerful persuasive force. Adrianna got straight A’s. She had lots of extracurricular activities and leadership positions. Her first essay attempt was about lessons she learned from her grandmother. She talked about how hard she had worked to graduate from high school. Now, there’s nothing wrong with awesome grandmas and hard workers! The problem was that she looked like dozens of students with similar statistics.
  3. 3. The high school senior knew she needed help and signed up for one-on-one coaching. She discovered she had a new story to tell. This time, she wrote a tale about an acorn tree. The story shows her rare connection to a character in “The House of the Spirits,” a book by Isabelle Allende. Instantly, her essay became more interesting and exciting to read. Want to know what happened next? Adrianna was accepted into UC Berkeley as a Business major. But that’s not all. She also turned down offers from UCLA, UC (next page, please) Irvine, Brown, and Amherst College! Reveal a Better You in the Time It Takes to Watch a Few of Your Favorite Movies With the right training and can-do attitude, you don’t have to be the best writer! It doesn’t matter to me if you have ADHD or get confused easily. Maybe you have trouble completing tasks or choosing one idea. Perhaps you have a quirky sense of humor or feel scared to talk about yourself. (Some students have a tug-of-war with their parents on deciding a major!) I understand better than anyone that creative high schoolers sometimes struggle with dry writing. Some of you fear sounding “too polished” if you use a coach. Here’s the worst part. Transcripts can all look the same. Ditto SAT scores. Relax. As an Ink Well Coaching client, in the time it takes you to watch some of your favorite videos, you can create a winning college admissions essay. Candidates applying to any college get immediate benefits. My Harvard education boosts your brain power. My professional acting skills improve your presentation. And that goes double for those of you competing with college undergrads at an Ivy League or state school, or performing arts conservatories. As a former high school English writing teacher, I show you how to get of your head and into your heart. We’re going to take your “Golden Thread” (your personality) and build a chord of confidence that lets you be you. Soon, you’ll present a strong voice in interviews. You’ll practice—and ace—tricks to tackling the six types of admissions essay questions (imagine taking those skills into a freshman writing or English class!). Using my performance experience, quickly turn your list of “about me” facts into a conversational story. See how to answer “diversity” questions without sounding like every other candidate.
  4. 4. Many of the skills you learn while sitting next to me aren’t taught by coaches anywhere else. (The first question you’ll want to ask me when we work together is, “Liz, how do I tap into your “Silver Bullet”?) (next page, please) Here’s something else that’s important. Kindness. You’ll get all the up-close and personal, one-on-one time you need. Say goodbye to rote home study programs. Or coaches who may be short on patience or listening with a compassionate ear. They barely scratch the surface when it comes to long-term confidence building and persuasion tactics. You want an experience that inspires and challenges you. A process that’s creative and fun. When you feel good, your essays are good. An Investment in Success Ink Well coaching doesn’t have to cost a lot of money. No one can promise college admission acceptance every time. But not surprisingly, all of my students have been accepted into a college of their choice! Put my statements to the test. Whatever your needs are, I can help you. If you’ve started your essay and need help getting it done, we’ll work together on an hourly basis. Got a few essays to write? Choose a 10 or 20-hour package deal. We’ll soar through 5-steps to get it all done: assess, explore, draft, revise and edit. With admissions officers reading 20-50 Common Application essays per day, your entire presentation needs to rock! That’s why I shower you with additional attention. We’ll inject passion into your supplemental essay responses. Role play interviews. Go way outside the box with an optional essay. (It’s a “secret weapon” for your Admissions package and the most overlooked!) Have you heard of “short takes”? (Schools like USC love them.) Similar to a “Proust Questionnaire” out of Vanity Fair, you’ll create your very own bio. One that expresses your quirky side. Now—and this is important—it’s easy to book a session. Name the time and place. You set the schedule. We’ll connect in person, by Skype, IM or phone. Let’s choose the service and payment plan that’s right for you.
  5. 5. Because being happy for the next 5, 10, 25 years during your college and professional careers is about making the right choices now. That’s how a woman becomes who she wants to be. Or the man who does what he wants to do. Remember those two co-eds I mentioned earlier? They may have tossed their high-school graduation hats in the air together. So what made their career lives different? Applicable knowledge. One learned the skills of selling himself well early on in life. Those skills became habits. They helped him create opportunities. He was able to position himself in a variety of careers. The other had to conform to whatever job came along. She simply didn’t have the creativity and courage to “make a big move.” There’s a lot of competition out there. Fear keeps her stuck doing something she doesn’t want to do. Successful people don’t have to compete. All they have to do is create. Do you want to experience your own success story? Of course you do! And you will when you try the Ink Well Coach, risk-free. This is your turning point. Call me right now at (323) XXX-XXXX. Together, let’s make your dreams come true. Here’s to your lifetime of success, Liz Femi Wilson M. Ed., MFA, Harvard University LFM: td P.S. It’s important to note that Ink Well Coaching costs may be tax deductible. Ask your advisor. Tia Dobi, Copywriter Portfolio Piece tiad@earthlink.net (310) 839-2468

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