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Crazy Thomas Rent-To-Own training video #2 - Marketing Your RTO Business


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Crazy Thomas, Thomas Wong, Lease Option Specialist, rent-to-own training video. Video #2 of 4 free training video, marketing for your RTO business.

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Crazy Thomas Rent-To-Own training video #2 - Marketing Your RTO Business

  1. 1. Sieze the opportunity Make the World your Osyster FREE Rent-to-own Training #2 Marketing of Your RTO Business CRAZY THOMAS Lease Option Specialist
  2. 2. Who am I? <ul><li>Crazy Thomas </li></ul><ul><li>Thomas Wong </li></ul><ul><li>Your rent-to-own specialist </li></ul><ul><li>A real estate investor with a process improvement background </li></ul><ul><li>Have done over 30 rent-to-own projects in the last few years </li></ul>
  3. 3. What did we cover so far? <ul><li>In our first video, we covered </li></ul><ul><ul><li>The basics of RTO </li></ul></ul><ul><ul><li>What is rent-to-own/Lease Option? </li></ul></ul><ul><ul><li>Why RTO is good for tenant and investor? </li></ul></ul><ul><ul><li>What are the risks of RTO? </li></ul></ul><ul><ul><li>The basics of making money with RTO projects </li></ul></ul>
  4. 4. The Rent-to-Own Process
  5. 5. What do you need for a Rent-to-Own project? <ul><li>To put a Rent-to-Own Project together, you need: </li></ul><ul><ul><li>A qualified Rent-to-Own tenant </li></ul></ul><ul><ul><li>A good property </li></ul></ul><ul><ul><li>Investor or investors to buy the property </li></ul></ul>
  6. 6. The “Bag of Tricks” of Crazy Thomas <ul><li>Where & how to get Rent-to-Own Tenant? </li></ul><ul><li>Where to find investors? </li></ul>
  7. 7. Where & How to get Rent-to-Own Tenant <ul><li>Advertising: Kijiji, classified ad, signs, landing page/squeeze pages </li></ul><ul><ul><li>Tips for Kijiji ads: </li></ul></ul><ul><ul><ul><li>Pictures </li></ul></ul></ul><ul><ul><ul><li>Be specific about a property </li></ul></ul></ul><ul><ul><ul><li>Drive them to take actions (call NOW) </li></ul></ul></ul><ul><li>Referral, Referral, Referral </li></ul><ul><ul><li>Current tenant </li></ul></ul><ul><ul><li>Potential tenant </li></ul></ul><ul><ul><li>Real Estate agent, Mortgage agent </li></ul></ul><ul><ul><li>Hair dresser </li></ul></ul><ul><ul><li>Tim Horton, Country Style… </li></ul></ul>
  8. 8. Basics of Your Marketing Efforts <ul><li>Expose your services to many people </li></ul><ul><li>Attract the attention </li></ul><ul><li>Drive them to take actions </li></ul><ul><ul><li>Call or email you </li></ul></ul><ul><ul><li>Leave their contact information (sign-up form on landing page/squeeze page) </li></ul></ul>
  9. 9. Expected Conversion Rate <ul><li>100-10-1 (100 people see your information, 10 people contact you, 1 resulted project) </li></ul><ul><li>A good Kijiji ad can expect about 300 people looking at it in 3 days </li></ul>
  10. 10. How to convince a potential tenant to work with our RTO program? (The first encounter) <ul><li>Focus on establishing a rapport with the client </li></ul><ul><li>Clarify their understanding of Rent-to-Own </li></ul><ul><li>Gather as much information about them as possible </li></ul><ul><ul><li>Current family situation </li></ul></ul><ul><ul><li>Current rental situation </li></ul></ul><ul><ul><li>Family gross annual income </li></ul></ul><ul><ul><li>Type of houses that they want </li></ul></ul><ul><ul><li>How much can they afford (monthly & down) </li></ul></ul><ul><li>Set their expectation (realistic expectation) </li></ul><ul><li>Listen carefully and aim at providing them the benefits that they are looking for </li></ul><ul><li>Remember to ask for follow-up contact information and referral </li></ul>
  11. 11. Where & How to find investors <ul><li>Who you know is important; Who knows you is critical </li></ul><ul><li>Networking </li></ul><ul><ul><li>Physically attending meeting/events </li></ul></ul><ul><ul><li>Social media – Facebook, Twitter, Linkedin </li></ul></ul><ul><ul><li>Need to show up. Need to be consistent. </li></ul></ul><ul><ul><li>Establish relationship with “Center of influence” </li></ul></ul><ul><li>Referral, Referral, Referral </li></ul><ul><ul><li>Current investors </li></ul></ul><ul><ul><li>Real Estate agent, Mortgage agent </li></ul></ul><ul><ul><li>Hair dresser/cell phone story </li></ul></ul><ul><ul><li>Having lunch </li></ul></ul>
  12. 12. What to do with potential investors? <ul><li>Be passionate with your investment strategy </li></ul><ul><li>Establish rapport </li></ul><ul><li>Share the stories of your project </li></ul><ul><li>Tell them enough to generate interest, not enough to make decision. Decisions are for follow-up meetings </li></ul><ul><li>Focus on helping them to understand </li></ul>
  13. 13. Opportunity to Participate with Crazy Thomas <ul><li>Cash investors (get 20% return per year for 1- 3 year terms) </li></ul><ul><li>Mortgage partner (get >50% return per year) </li></ul><ul><li>RRSP 2 nd Mortgage investor (get 14% interest only return per year) </li></ul><ul><li>Assign contract with confirmed rent-to-own tenant from Thomas </li></ul><ul><li>Ask Thomas to help you to structure your own deals </li></ul><ul><li>Let Thomas mentor you on doing rent-to-own deals </li></ul>
  14. 14. The “Bag of Tricks” of Crazy Thomas <ul><li>We still have many more tools in our “Bag of Tricks” like how to pull a RTO project together and how to run the project to ensure that we are making money at the end. </li></ul><ul><li>We will cover them in the videos that you will receive next time. </li></ul>