Facebook Ads Exchange Digital Matters

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Facebook Ads Exchange's introduction by Syndacast in Digital Matters

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Facebook Ads Exchange Digital Matters

  1. 1. Facebook  Ad  Exchange  Digital  Matters  Event  March  28,  2013  
  2. 2. Time  Spend  on  Facebook  VS.  other  websites   Time  Spent/Person/month     on  Facebook   7:45:49  
  3. 3. Facebook  Users  in  Thailand  
  4. 4. Facebook  Users  in  Global   963M  Users  
  5. 5. Customer  Journey  of  Retargeting   PotenBal  Customers   Visit  your  site   Leave  your  site   PotenBal  Customers   RetargeBng  ad  captures   Later  they  surf  the  web,   then  converts  into  loyal   their  interest   your  ad  will  display  on   customer   other  sites  
  6. 6. PosiBve  Results  of  Facebook  Ad  Exchange   •  16X  Return  on  investment  in  Facebook  Exchange   ads  for  its  clients     •  Clients  averaged  a  click  through  rate  of  6.65%  on   Facebook   Exchange   ads,   compared   to   6.41%   on   Google’s  Ads     •  2.2X  higher  post-­‐click  conversion  rates,  and  6.5X   less   cost   per   click-­‐through   order   than   on   tradiHonal  ad  exchanges.   Source:  hKp://techcrunch.com/2012/09/13/facebook-­‐exchange-­‐results/      
  7. 7. Monitoring  Tool  
  8. 8. Cost  per  Action  Campaigns  What  is  a  cost  per  action?   Cost  per  ‘Click’   Cost  per  ‘View’   Cost  per  ‘Like’   Cost  per   Cost  per  ‘Lead’   Cost  per  ‘Sale’   ‘Action’   Cost  per  ‘E-­‐mail’   Cost  per  ‘Download’   Cost  per  ‘Call’  
  9. 9. Facebook  Commerce  by  the  numbers   Source:  hKp://socialmediainfluence.com/2011/07/14/infographic-­‐the-­‐history-­‐of-­‐f-­‐commerce/    
  10. 10. Personalized  Ad   User  logged  in  to  the  Facebook   page  and  saw  a  personalized     ad  to  this  prospect   Then  leaves  to  browse   other  websites   Prospect  browses   products  on  your  site   One  click  brings  them  back    directly  to  your  purchase  page  
  11. 11. Web  Retargeting  VS.  Facebook  Ad  Exchange   Both   web   retargeting   and   Facebook   Exchange   have   their   strengths   and   are   tremendously  effective  marketing  channels   Source:  hKp://blog.adroll.com/leveraging-­‐behemoths    
  12. 12. THANK  YOU  Email:            info@syndacast.com  

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