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Tom Humbarger Work Portfolio

Work portfolio and examples from Tom Humbarger. This document includes work product examples from:
- Vantage Technology Consulting Group
- Vision Internet (Granicus)
- AppleOne Staffing
- iRise

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Tom Humbarger Work Portfolio

  1. 1. Tom Humbarger – Work Portfolio Cell: 310-291-6168 | thumbarger@yahoo.com Page 1 of 8 October 30, 2019 Tom Humbarger Work Examples and Portfolio
  2. 2. Tom Humbarger – Work Portfolio Cell: 310-291-6168 | thumbarger@yahoo.com Page 2 of 8 October 30, 2019 Here’s an overview of my recent work in digital marketing, content strategy and social media. Contents Personal Website and Social Media Accounts ............................................................................................................ 3 Social Media and Marketing Website ................................................................................................................. 3 Personal Social Media Links .............................................................................................................................. 3 Vantage Technology Consulting Group – Marketing Activities ...................................................................................... 4 Vantage Website .............................................................................................................................................. 4 Vantage Blog.................................................................................................................................................... 4 Vantage Project Profiles .................................................................................................................................... 4 Vantage Marketing Statistics ............................................................................................................................. 4 Vision – Product Marketing and Social Media Specific Activities.................................................................................... 5 Vision – Product Launches ................................................................................................................................ 5 Vision - Social Media Accounts Managed ........................................................................................................... 5 Vision Marketing Statistics................................................................................................................................. 6 Vision – Blog Posts........................................................................................................................................... 6 Vision – Marketing Software Expertise ............................................................................................................... 6 AppleOne – Marketing Strategist and Social Media Manager ....................................................................................... 7 Top 10 LinkedIn Company Page ........................................................................................................................ 7 AppleOne - Social Media Experience ................................................................................................................. 7 iRise – Strategic and Marketing Projects ................................................................................................................... 8 User-Generated Video Contest Campaign.......................................................................................................... 8 iRise - On Campus and Entrepreneur Campaigns ............................................................................................... 8 iRise – Professional User Community ................................................................................................................ 8
  3. 3. Tom Humbarger – Work Portfolio Cell: 310-291-6168 | thumbarger@yahoo.com Page 3 of 8 October 30, 2019 Personal Website and Social Media Accounts Social Media and Marketing Website I started this blog in March 2007 and have written over 300 posts that have received over 250,000 views from over 60,000 visitors. Link - https://tomhumbarger.wordpress.com/ Personal Social Media Links Here are links to my primary personal social media links: LinkedIn – http://www.linkedin.com/in/tomhumbarger • Member since December 2003 • One of the first 100,000 people to join LinkedIn Twitter – http://twitter.com/tomhumbarger • Member since October 2007 I also have Facebook, Pinterest, Instagram and Snapchat pages, but I am currently using them for personal use only.
  4. 4. Tom Humbarger – Work Portfolio Cell: 310-291-6168 | thumbarger@yahoo.com Page 4 of 8 October 30, 2019 Vantage Technology ConsultingGroup – Marketing Activities I worked for Vantage Technology from February 2018 to September 2019 and was brought in to build awareness for the company and the senior leadership team. Another goal was to document and streamline marketing and business development processes across three offices. My successes included:  Developed content strategy to significantly increase brand awareness and expose firm thought leadership  Re-launched website and developed new content which increased website pageviews by 53%  Authored more than 100 blog posts and increased blog post pageviews from 10% to 25% of total website views  Created content for more than 100 project profiles for the website along with updating other firm collateral  Posted relevant content to LinkedIn, generated 3,000 monthly impressions and grew number of followers by 92%  Launched 2 Twitter accounts and posted 3-4 times per day which drove more than 30,000 impressions per month  Created marketing processes to add structure to the business development efforts  Coordinated and tracked business development activities with customer relationship management system  Tracked and analyzed all marketing and business development statistics on a monthly basis Vantage Website  New website - https://www.vantagetcg.com/  Old website (for comparison purposes) - http://archive.vantagetcg.com/ Vantage Blog  https://www.vantagetcg.com/blog/ Vantage Project Profiles https://www.vantagetcg.com/projects/ Vantage Marketing Statistics Vantage Submission to SMPS-LA 2019 Annual Marketing Awards Posted on Slideshare - https://www.slideshare.net/secret/D7H0ErOIB9jBIY
  5. 5. Tom Humbarger – Work Portfolio Cell: 310-291-6168 | thumbarger@yahoo.com Page 5of 8 October 30, 2019 Vision – ProductMarketing andSocial Media Specific Activities I worked for Vision Internet from July 2015 through June 2017. Vision creates and hosts websites for cities, counties and other governmental entities using a content management system (CMS) tailored to the government market. Vision was acquired by Granicus in 2017 and is no longer an independent company. My key duties included:  Launched the first product marketing function for the company  Managed 3 successful product launches - visionSocial, visionPulse and new Dashboard  Developed marketing collateral, blog posts, internal talking points, demo scripts and launch videos  Built awareness through social media and blogging  Grew social media audience and wrote 48 blog posts  Led Google Analytics training sessions at regional customer events  Developed competitive battlecards for key competition  Performed in-depth analyses of competitor pricing and capabilities  Initiated win-loss analysis program to build learning into sales process  Worked with Products team to survey and gather input from customers to improve product definitions  Assisted in managing the beta testing program with the Products team  Created sales readiness, demo materials Vision – ProductLaunches I developed and managed the go-to-market plans and timelines for these products in 2016:  visionSearch – customized advanced search for content management solution (CMS)  visionSocial – integrated Twitter and Facebook posts for events and news items in CMS  visionPulse – citizen engagement and blogging solution Vision - Social Media AccountsManaged I managed these accounts for Vision Internet from July 2015 through June 2017: LinkedIn Company Page - https://www.linkedin.com/organization/71503/ Twitter – http://twitter.com/visioninternet (no longer actively maintained) Glassdoor - https://www.glassdoor.com/Overview/Working-at-Vision-Internet-EI_IE260974.11,26.htm We used Hubspot to manage email, social publishing and landing pages. I created, edited and reviewed the inbound marketing efforts for weekly email blasts and email campaigns for special events. In addition, I also created landing pages, wrote blog posts and analyzed analytics using the Hubspot platform.
  6. 6. Tom Humbarger – Work Portfolio Cell: 310-291-6168 | thumbarger@yahoo.com Page 6 of 8 October 30, 2019 Vision Marketing Statistics I successfully increased brand awareness in all key social media channels: Vision – BlogPosts I wrote 48 blog posts for Vision from July 2015 through January 2017. After Vision was acquired by Granicus, the Vision website and blog was decommissioned. Vision – Marketing Software Expertise  Hubspot for email campaigns, landing pages, blog posts and analytics  Vision’s Content Management solution for website content  Hootsuite for scheduling social posting and analytics  Google Analytics for website analytics  Salesforce for CRM tracking for customers and prospects  SurveyMonkey for surveys
  7. 7. Tom Humbarger – Work Portfolio Cell: 310-291-6168 | thumbarger@yahoo.com Page 7 of 8 October 30, 2019 AppleOne – Marketing Strategist andSocial Media Manager Top 10 LinkedIn Company Page In 2013, the LinkedIn Company Page I managed for AppleOne was named one of the 10 Best Company Pages of 2013. You can read more about the achievement in this blog post. I managed this LinkedIn Company Page for AppleOne from March 2012 through June 2014 and grew followers from 3,990 to over 28,000 in June 2014. In 2013, the account had more than 2.6 million impressions and was on target for more than 4 million impressions in 2014. AppleOne - Social Media Experience I managed and maintained the following social media accounts for AppleOne from March 2012 to June 2014:  Facebook Company Page – http://www.facebook.com/appleonecareers Grew number of likes from 6,400 in February 2012 to over 14,000 in June 2014  Twitter – AppleOneWorks - https://twitter.com/appleoneworks  Twitter – AppleOneHires – https://twitter.com/appleonehires  Google+ – https://plus.google.com/+appleone  Pinterest – http://www.pinterest.com/appleonecareers/  Slideshare – http://www.slideshare.net/AppleOneEmployment Yelp/Google Business/Bing Business – I monitored and managed the reviews from 150 locations, shared reviews with individual team members and interacted with reviewers Social Recruiting Program – I also created and developed a social recruiting/social selling training program where recruiters could take to become certified social recruiters. After the pilot program, I turned the training into a computer-based training that could be delivered on demand.
  8. 8. Tom Humbarger – Work Portfolio Cell: 310-291-6168 | thumbarger@yahoo.com Page 8 of 8 October 30, 2019 iRise – Strategic and Marketing Projects User-Generated Video ContestCampaign For iRise, I created and managed a video contest to stoke the creativity of our user base. An overview of the contest and a summary of the results can be found on my social media blog. We received44 entriesto the contest. During the contest, we had over 16,000 visitors to the contest website who looked at 57,000 pages and the videos received more than 30,000 views on YouTube. iRise - On Campus and Entrepreneur Campaigns At iRise, I also created and managed our On Campus and Entrepreneur campaigns. Inthe On Campus program, I connected with professors who were teaching design, programming and entrepreneurial programs where we provided free access to our rapid prototyping software. The Entrepreneur program provided free software trials to start-up companies to use our software to help get their products and solutions off the ground. iRise – Professional User Community Another project at iRise was starting and nurturing a professional user community. The community was called Catalyze and the target audience included business analysts, user experience professionals and web designers. I developed the community strategy and was responsible for managing the community. I curated, created and posted content, recruitedguest bloggers, hosted the monthly webinars and interacted with the members. Over the 13 months ending in July 2008, the community grew from zero to over 4,000 members. During that time,the Catalyze community site has had 68,000 visitors, 37,000 unique visitors and served up 293,000 pageviews with average visits of 4 1/2 minutes per visit. Here are several posts I wrote about my community experiences:  Happy Birthday Catalyze  Catalyze Community Featured in KM  My Best Community Management Blog Posts  Farewell to the Catalyze Community Unfortunately, iRise had to lay off 40% of their staff in 2008 and the professional community website was ultimately shut down in 2010 from lack of attention.

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