Inbound Marketing Professionals - DARC Factor Scoring Matrix
                                        by Tom Humbarger

   ...
Inbound Marketing Professionals - DARC Factor Scoring Matrix
                                         by Tom Humbarger

  ...
Inbound Marketing Professionals - DARC Factor Scoring Matrix
                                          by Tom Humbarger

 ...
Inbound Marketing Professionals - DARC Factor Scoring Matrix
                                                   by Tom Hum...
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Inbound Marketing - Hiring the Right Social Media People - DARC Scoring Matrix - January 2010

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Are you hiring the right social media marketing professionals?

This spreadsheet quantifies the Digital Reach, Analytical Chops, Market Reach and Content Creation abilities for marketing professionals who are being hired for an Inbound Marketing role.

There is a companion blog post called "Are You Hiring the Right Social Media Horses?" by Tom Humbarger that explains the background of this worksheet. The worksheet is also embedded in that blog post. The blog post is available at http://tomhumbarger.wordpress.com/2010/01/26/are-you-hiring-the-right-social-media-horses/.

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Inbound Marketing - Hiring the Right Social Media People - DARC Scoring Matrix - January 2010

  1. 1. Inbound Marketing Professionals - DARC Factor Scoring Matrix by Tom Humbarger Factors Question D A R C Scoring Blogging 5 for > 3 years How long have you been 3 for 1 to 3 years x x x blogging? 1 for < 1 year 0 for never 5 for over 100 How many blog posts have you 3 for 25 to 100 x x written? 1 for 10 to 25 0 for none 5 for > 8x How many times do you post per 3 for 3 to 5x x x x month? 1 for 1 to 2x 0 for none 5 for > 2500 How many visitors does your blog 3 for 1000 to 2500 x x x average per month? 1 for 100 to 1000 0 for none Twitter 5 for > 2 years How long have you been on 3 for 1 to 2 years x Twitter? 1 for < 1 year 0 for none 5 for > 1500 How many updates have you 3 for 500 to 1500 x x x made? 1 for 100 to 500 0 for < 100 5 for > 1500 How many followers do you 3 for 750 to 1500 x x have? 1 for 100 to 750 0 for < 100 by Tom Humbarger Creative Commons Share Alike License http://tomhumbarger.com
  2. 2. Inbound Marketing Professionals - DARC Factor Scoring Matrix by Tom Humbarger Factors Question D A R C Scoring 5 for > 1500 How many people are you 3 for 750 to 1500 x x following? 1 for 100 to 750 0 for < 100 5 for > 100 What is your average tweets per 3 for 50 to 100 x x month? 1 for 10 to 50 0 for < 10 5 for > 75% with links What is the quality of your x x 3 for 25-75% with tweets? links 1 5 if use HootSuite, for < 25% with links How do you measure the quality x x x Bitly or other URL of your tweets? tracking 0 if not measuring LinkedIn 5 for 100% How complete is your profile? x completion 3 for > 75% 1 for < 75% 5 for > 150 How many connections do you x x 3 for 50 to 150 have? 1 for < 50 5 for > 7 groups How many groups do you belong 3 for 3 to 7 groups x x to? 1 for < 3 groups 0 for 0 groups 5 for weekly How frequently do you update 3 for monthly x x x your status? 1 for > monthly 0 for never Are you using any advanced features like Amazon Reading 3 for Yes x List, Slideshare, Twitter 0 for No connection or blog linking? by Tom Humbarger Creative Commons Share Alike License http://tomhumbarger.com
  3. 3. Inbound Marketing Professionals - DARC Factor Scoring Matrix by Tom Humbarger Factors Question D A R C Scoring Have you ever used LinkedIn 3 for Yes x x Ads? 0 for No Facebook 5 for very complete How complete is your profile? x 3 for pertty complete 1 for having an Is your blog connected to account 3 for Yes x x Facebook 0 for No 5 for > 100 3 for 25 to 100 How many friends do you have? x x 1 for < 25 0 for 0 How many Groups or Fan Pages 5 for > 10 x x do you belong to? 3 for 5 to 10 Have you ever used Facebook 1 for < 5 3 for Yes x x Ads? 0 for No Other Platforms Have you posted videos on 3 for Yes x YouTube or other video service? 0 for No Have you posted documents on 3 for Yes Slideshare or other document x 0 for No service? Have you posted reviews on 3 for Yes x Yelp? 0 for No Have you used FourSquare or 3 for Yes x GoWalla? 0 for No Have you bookmarked content 3 for Yes x on Delicious, Digg or other site? 0 for No How frequently do you use or 3 for Weekly review Google Analytics or other x x 0 for < Weekly web tracking tool? by Tom Humbarger Creative Commons Share Alike License http://tomhumbarger.com
  4. 4. Inbound Marketing Professionals - DARC Factor Scoring Matrix by Tom Humbarger Factors Question D A R C Scoring 5 for Expert How would you characterize your 3 for Experienced x Excel spreadsheet expertise? 1 for Newbie 0 for no experience CC-Attribution Share Alike License - This spreadsheet was created by Tom Humbarger using terminology from the Inbound Marketing book by Brian Halligan and Dharmesh Shah. It may be used under the Creative Commons Attribution Share Alike License which lets others distribute, remix, tweak and build upon my work - even commercially - as long as you credit me with the original creation and license any new creations under the same license. Tom Humbarger http://tomhumbarger.wordpress.com thumbarger@yahoo.com by Tom Humbarger Creative Commons Share Alike License http://tomhumbarger.com

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