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Once upon a time, Snapchat was just a hangout for the tween crowd trying to avoid the prying eyes of parents on Facebook. Now it’s one of the most popular social networks in the world, boasting over 200 million users. A whopping 71 percent of Snapchat users are 18-24 year olds and experts say the company is working hard to target growth in older demographics.
Clearly, Snapchat is one of the hottest parties in town and your brand needs to be there, but what is Snapchat and how should marketing teams use it? Here’s what you need to know.