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Social media companies go to great lengths to make their tools intuitive and user friendly. That’s wonderful for people just learning the ropes, but it can also give you the impression that managing professional social media accounts is a walk in the park. Anyone in the trenches can tell you it isn’t.
A number of factors go into making a good impression on Facebook, Instagram, Twitter and other prominent social media platforms. Best practices take all kinds of things into account like tone, messaging, brand consistency, analytics, and more.
Depending on the size of your organization, it can be difficult, even downright impossible, for one person to handle your social media activities all alone.
For many brands, you need a dedicated social media team to manage this task.