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According to a recent survey by marketing research firm Demand Metric, video marketing is exploding across social media platforms and shows no signs of slowing down.
The report, sponsored by video marketing platform Vidyard, revealed:
82 percent of marketers report success with their video marketing campaigns
More than one-third of large companies create over 100 marketing videos per year
71 percent of respondents say video conversion rates outperform other types of marketing content
There’s little doubt that video marketing is popular and successful, but why is it such a dominating force in social media?
Well, there are a few reasons!