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Social Business is an ever evolving arena, and the main concern I’ve been hearing is about VALUE!
This week I’ve been asked a great question that I really wanted to address…
How do I add value to my Social Media?
When I heard this... I honestly thought in my head “finally clients are getting it”! Social business is about adding value to the customer experience, and less about the ROI & Sales. Although I do believe that in every category there can be success with continued advancement of the “Facebook & Twitter advertising platforms”. Once we can purchase Cost per Acquisition advertising, I believe it will increase the shift of revenue to social advertising, as we’ve seen with our clients!
The major question is …. How do I add value to my social media community? My answer is in the following three ways:
1. Embrace your communities.
2. Develop a series of giving campaigns.
3. Listen to your communities.
- See more at: http://www.socialmediatoday.com/social-business/2015-02-11/why-social-business-demands-customer-value#sthash.M6P2c0lT.dpuf