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Why Snapchat rules for Millennials

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According to research The Millennials were born between 1977 & 2000. Millennials make up 21% of consumer purchases, which is estimated to be over a trillion dollars in direct buying power and a huge influence on older generations and Millennials are known as content creators and users. 46% of Millennials post original photos or videos online that they themselves have create.

That is the reason why every photo-sharing app has become a regular part of the life of a Millennial.

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Why Snapchat rules for Millennials

  1. 1. Why Snapchat rules for Millennials?
  2. 2. According to research The Millennials were born between 1977 & 2000. Millennials make up 21% of consumer purchases, which is estimated to be over a trillion dollars in direct buying power and a huge influence on older generations and Millennials are known as content creators and users. 46% of Millennials post original photos or videos online that they themselves have create. That is the reason why every photo-sharing app has become a regular part of the life of a Millennial. First of all, we need to know of who we are talking about.
  3. 3. By the end of the summer, it only had 127 users. In that moment the photo share application that was more Trendy was Instagram with 10 Million Users but years later by May 2013 the app had reached 150 million snaps per day and big brands such as Taco Bell were taking and interest in the platform simple because now the Millennials snap more than text. Everyone use Snapchat and is for one particular reason: Snapchat is much more than Just another app. It lives in a unique sweet spot for millennials, providing a new level of intimacy while at the same time preserving a certain distance. FACT: Snapchat was originally named Picaboo and launched in July of 2011. Snapchat isn’t about numbers of followers , friends or likes, it’s about individual communication which has interesting implications as to how millennials are changing the way they communicate today.
  4. 4. It offers the frequency of usage that now is a habit that allows us to tap into this generation’s desire to stay updated with what is current, not what it is happening this month , this week or this year but this very minute. Brands that can strategically insert themselves into a trending conversation that involves Millennials are bound to win favor and get people talking. Just by being aware of what conversation topics are currently trending among this generation. Millennials love real time marketing and this is what Snapchat offer. It’s usually an indication of what people are talking about, which will give your brand the perfect opportunity to join the conversation.
  5. 5. Saying the right thing at the right time could be the perfect chance for your brand to gain attention and become popular. This is why Snapchat rules now those days and makes a difference between all other apps such as •Facebook •Twitter •Instagram •Whatsapp Most common apps in every Millennial cellphone.
  6. 6. Its fun , entertain and It’s something that every millennial is frequently checking without the need of a notification because they love to be updated with their friends, celebrities , news and companies promotions just to be part of a trend. Snapchat is the only app that allows you to see what it’s happening now in this very minute.
  7. 7. Pretty much this generation loves to be updated with the most recent items and apps. Friends are hugely important to Millennials, and this is another reason why apps like Snapchat rules now as days, because they have a large circle of friends. Millennials have more friends online and probably offline than any other generation. They also look up to their friends and marketers should develop their brand in such a way that Millennials would like to befriend it.

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